Graffiti Artists MIRF Create Limited Edition Fragrance Bottle For NY Yankees.

The official fragrance of the NY Yankees has just released their limited edition men’s bottle with exclusive design and artwork done by none other than NYC graffiti legends Mint&Serf aka MIRF.




Mint&Serf's distinctive drippy MIRF, which is featured on both the front and back of the bottle (above) , conveys their enthusiasm for New York, yet also expresses their understanding of the overall brand of the city. "People who know us can tell you that we are both diehard New Yorkers. From Astoria, Queens to Sheepshead Bay, Brooklyn to East Tremont Ave in the Bronx to Victoria Blvd in Staten Island, graffiti opened us up to almost every neighborhood in New York City. We live and breathe New York City," said Mint&Serf. "When it comes to the symbol of New York, there is nothing more iconic and recognizable than the New York Yankees; to think that graffiti we created on the streets of New York will be immortalized alongside the New York Yankees logo is an honor.”

MIRF's distinctive drip graffiti found around New York:




Tagged with #MIRF4Yanks, posters have begun appearing around the city:

above: instagram photo by Chicozen


above: instagram photo by Jposorio

The multimedia artists Mint&Serf were born Mikhail Sokovikov and Jason Aaron Wall. Mint&Serf, collaboratively known as MIRF, produces sculptures, graffiti, photography, public and private installations, curatorial work, commercial partnerships, publications and nightlife experiences. While Mint&Serf’s creativity was originally born on walls of their beloved concrete jungle, the duo’s illegal art morphed into conceptual art theory and commissions for some of the world’s most recognizable brands including Nike, Red Bull, Marc Jacobs and ACE Hotel.

The New York Yankees™ fragrance captures a sporty and confident attitude, creating a timeless, masculine scent that contains fresh wood tones, an invigorating blend of sparkling bergamot, coriander and cool blue sage. The fragrance also evolves to reveal a fusion of crisp ivy leaves, orange flower and geranium, enhanced with rich earthy patchouli, smooth sandalwood and suede.

“It has been an honor and a privilege to work with the New York Yankees, Major League Baseball Properties and now with Mint&Serf on this fragrance,” said Thomas Butkiewicz, CEO of Cloudbreak. “Mint&Serf’s artistic creativity and unique knowledge of New York City will bring an unparalleled freshness to the fragrance industry.”

The New York Yankees™ Limited Edition Graffiti EDT is available now online at at  NYYankeesFragrance.com and at Macy’s, Lord & Taylor and Belk.
200ml/6.7oz bottle for $85.

This cutting edge project introduces a new conceptualization for beauty brands; the NY Yankees limited edition men’s fragrance promises to be on every guy’s radar through and beyond Major League Baseball season.

Dope Design. Over 100 Well Designed Items For Pot Smokers.

In honor of 420, I invite you to head on over to my Pinterest board to see over 100 well-designed items related to marijuana.

Big Production For A Quick Bite Is Going Viral: The Last Great Stand.

Using every movie trailer cliché in the book, agency Pablo Escargot created The Last Great Stand, a video concept for Fatburger to portray the franchise’s rapid global expansion in 2013. The two and a half minute mock movie trailer has been rapidly climbing the viral video charts all over the world since its debut.



They parodied the classic action movie trailer, channelling equal parts Michael Bay and Alien to pull off this production that ran on April Fools Day.

Full Credits:
Director -- Gil Freston
Producers -- Mason Wiederhorn and Brian Charles Lehrer
Writters -- Gil Freston and Mason Wiederhorn
Director of Photography -- Brian Charles Lehrer
Sound and Music Direction -- Alec Rasmussen
Associate Producers -- Taylor Wiederhorn, Thayer Wiederhorn, Alec Rasmussen
Original Music -- Tal Meltzer, Phil Patterson and Justin Bleich
1st AC -- Dan Marino
2nd AC -- Jeff Burgett
Production Design and Costumes -- Monique Thomas
Gaffer -- Philips Shum
Key Grip -- Jordan Raabe
Best Boy -- Johnny Marion
Steadicam Operator -- Will Demerit
Hair and Make-up -- Morgan Merrill
Grip -- Wes Chappelle
Production Assistant -- Nathan Eckhous
Editors -- Mason Wiederhorn and Brian Charles Lehrer
Colorist -- Brian Charles Lehrer
Cast:
John -- Tommy Nash
Lauren -- Melanie Williams
General -- Jude B. Lanston
Technical Officer O'Reilly -- Jon Rudnitsky
Technical Officer 2 -- Andrew Pattison
Vanessa -- Charlie Taylor
Soldier -- Wes Chappelle

Special Thanks:
Fatburger, Tiffany Wiederhorn, Bridget Helgerson

Zachary Quinto and Alanis Morissette Design For Kiehl's To Benefit Recycle Across America.

For its fifth Limited Edition Label Art Series for Earth Day, Kiehl’s Since 1851 has partnered with actor Zachary Quinto and musician/actor Alanis Morissette to benefit Recycle Across America.



Each has designed a Limited Edition label, depicting their vision of social responsibility for Kiehl's 4.2 oz. Ultra Facial Cream, which will be available April 20 (that's tomorrow!) in Kiehl’s stores and at Kiehls.com in time for Earth Day.

Alanis Morisette's Design:


Zachary Quinto's Design:


100% of the net proceeds of this series will benefit Recycle Across America™ (RAA), and through this program, Kiehl’s will be donating $50,000 to the organization.

Below are a few videos from Zachary and Alanis, discussing the inspiration for their designs and from RAA's executive Director Mitch Hedlund, sharing their commitment to the environment in their own words.

Zachary Quinto:

Alanis Morissette:

Zachary and Alanis:

Mitch Hedlund:


Make your own:
Show your support by drawing up some Earth Day art of your own for Kiehl's Ultra Facial Cream label for a chance to win a year's supply of Kiehl's.

RAA is not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress, and the funds raised from these labels will be used to create 65,000 standardized recycling labels, which will be donated to K-12 schools nationwide.

Earth Month is also the time to reinforce Kiehl's Recycle and Be Rewarded! in-store recycling program. This ongoing program is available only in Kiehl’s free-standing stores nationwide, and allows their customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. Since 2009, Kiehl’s has recycled over 900,000 bottles! Not only can their customers support recycling with our Limited Edition collection, but they can also recycle at Kiehl’s themselves, and earn complimentary product while doing so!



They'd love for you to share their message of social responsibility — it means the world to them (and you). Join Kiehl’s in their commitment to the environment.



Kiehl's