The PANTONE Hotel In Brussels Offers Colorful Accommodations (UPDATED).

The PANTONE HOTEL in the city of Brussels has opened. It's part of the new PANTONE UNIVERSE, an expanding line of colorful, design-driven products to touch and tempt consumers.





Described as a “hotel of colors”, the hotel consists of clean, simple, room layouts that use color to punctuate and define the rooms and common areas.




above three photos courtesy of Rhodes

The hotel also features many of the various PANTONE products about which I have blogged. Products such as their colorful iconic mugs by W2, PANTONE Kitchenware Collection by Typhoon, Seletti's PANTONE metal folding chairs and storage boxes, PANTONE stationery by Alpa, Seavees 09/63 PANTONE Sneaker Collection and the Sonia Spencer PANTONE Accessories Collection (jewelry, cufflinks and keychains).



above photo courtesy of Angel Of Harlem

Designed by Michel Penneman and Oliver Hannaert, The PANTONE HOTEL in Brussels showcases the color of emotion with a distinctive hue on each guest floor. From vivid to subdued, for business or leisure, the unique boutique hotel can suit your savvy palette and colorful imagination. The guest rooms also feature unique photography by esteemed Belgian photographer Victor Levy.



Guests enjoy state-of-the-art accommodations, distinctively chosen at reception to compliment their mood. Luxurious beds, inviting pillows, LCD TVs, and central A/C with individual controls are standard. Many of the rooms are illuminated with unparalleled views of Brussels as well.



Amenities



•THE PANTONE LOUNGE: Considered a destination within Brussels city centre for its relaxing vibe and exceptional city views, the PANTONE LOUNGE is a chic lounge and summer rooftop terrace with full bar.

Savor the moment, unwind and divulge the color you’re feeling with their divine cocktails: Pink Champagne PANTONE 12-1107, Lemon Drop PANTONE 12-0736 or Daiquiri Green 12-0435.

•PANTONE UNIVERSE: Shop and “test drive” stylish products showcasing the innovative use of color and emotion. From mugs to bicycles, browse the largest selection of Pantone products worldwide.

•COLOR SONSULTATION SERVICES: Pantone’s renowned consulting service influences product colors behind many of the world’s best selling brands, including Tiffany & Co., Nike, Barbie, Victoria’s Secret and The Gap. By appointment only.

•WI-FI: Free wireless internet available in all guest rooms and public areas.


Meetings

The PANTONE HOTEL Brussels is ideal for a small corporate meeting, midsize company incentive trips, business conferences, cocktail receptions, special events and annual general meetings. The meeting and convention rooms have a capacity of up to 20 people. The meeting space is equipped with advanced audiovisual and technical equipment. There are also two highly customizable meeting rooms that can accommodate up to 100 people. Both are outfitted with advanced audio video / technical equipment and are available by the day or by the hour. Catering is also available.

the Hotel exterior:



Contact info:
THE PANTONE HOTEL
1 PLACE LOIX
1060 BRUSSELS
BELGIUM
TEL +32 2 541 48 98
FAX +32 2 791 57 02
info@pantonehotel.com

images courtesy of PANTONE, XRITE, LLC, angel of harlem, fast company, Rhodes on Flickr

Dr. Romanelli X Levi's California Beach Capsule Collection

As part of their special Spring/Summer 2010 collection, Dr. Romanelli has worked with Levi’s on a bunch of cool special edition jeans, and tees and one pair of kicks named the “California Beach” Pack. Unfortunately, the jeans and tees are just for the Taiwan market.



The jeans are Levi's 503 and incorporate reversed denim into them.






The shoes:


For the shoes, Dr. Romanelli (aka Dr.X) chose the Chukka model in homage to the Californian surfers and the skaters of the 80s. The kicks sport two-colored laces, vintage jeans, rivets and all.






The shoes are already sold out at Colette, but you can still find them here.
There are also several pairs of the denim kicks on ebay - but they are asking upwards of $400 a pair.

Thanks to Jon Dragonette and Dr.X for the photos.


Previously, Dr. Romanelli had teamed up with Levi's and as well as CLOT, Inc. for a collection leather and denim jackets.

CLOT

See This Art Exhibit Before It Migrates. Borderland Birds By David Tomb.

There's only a few more days to visit this amazing art exhibit/installation at the San Francisco Electric Works gallery. The Borderland Birds / Aves Fronterizas, works on paper by David Tomb, featuring work inspired by Tomb’s birding trips to the borderlands of the United States and Mexico will close this Saturday, May 29th.

For this exhibition, Tomb, a celebrated painter of portraits of people, brings his rigorous attention to birds. Secondary to dealing with the subject matter of birds, Borderland Birds / Aves Fronterizas also highlights the impact of the US-Mexico border fence; a project environmentalists say spells disaster for the sensitive ecology of the region. Beyond simple cataloging and rendering of the splendid birds of the borderland region, Tomb's work calls to mind the plight of people who have to cross this border on a daily basis, a feat fraught with problems migrating birds do with relative ease.




Part drawing show, part installation, in the gallery Tomb recreates the sights and sounds of the borderland region by use of native vegetation and ambient sound recordings.



Viewers will be transported to two fragile and unique areas: the beautiful Sky Islands of Mexico/Southern Arizona and the Lower Rio Grande Valley that borders Mexico and Texas. While much of this habitat has been converted to corporate agriculture some remote hidden mountain canyons still harbor a rich trove of beautiful and rare creatures. Tomb’s exhibition will focus on the following species: Montezuma Quail, Aztec Thrush, Aplomado Falcon, and Coati.






Tomb combines experience in the field with research of bird specimens at the California Academy of Sciences and the Museum of Vertebrate Zoology at UC Berkeley. His final masterful renderings of the birds are life size and depict the birds in their natural habitat. As an avid birder, Tomb has been lucky enough to have his nerves rattled by the freaky chorus of Chachalacas in the thorny scrub and to have glimpsed the jewel-like Elegant Trogon during July monsoons.

Here are some photos from the exhibit:






all information and images courtesy of the gallery and the artist.

Tomb received his BFA from California State University Long Beach and has shown nationally and internationally.

Plants for the installation generously provided by The Dry Garden, Oakland.

The SF Electric Works Gallery site. For purchasing information, please contact Noah Lang via email or at 415.626.5496. Prices and availability are subject to change.


if you're not familiar with Tomb's figurative work, check out my post on that here.

the artist's own website

Make A Doody In Denim: Huggies Launches Jean Diapers

Huggies is upping their fashion quotient (after all, they now have to compete with Ed Hardy diapers) with the US launch of Little Movers Denim Jean Diapers, a diaper with a printed pattern of simulated denim that includes stitched seams and back pockets. The stylish disposables have already been around in several other countries, including Israel, Mexico Singapore and Russia.


above photo courtesy of Baby Gaga.

To help launch the new product, JWT New York has created a new 30 second television spot. The tv spot doesn't mince words, instead they give us the straight poop, so to speak.


above: the tag line shown was considered too risqué for some networks, believe it or not.

The New York Times says:

While the jeans diaper commercial, which is scheduled to run on May 31, was accepted by 13 networks, including NBC, TNT and E!, three others, ABC, ABC Family and Sprout, objected to screen text at the end of the spot that included the word “pooping,” according to Huggies. (The brand did not seek to advertise on either CBS or Fox.) For those networks, the text was changed to, “When you gotta go, go in style.”

Below is the launch spot for Huggies Little Mover Jeans in Denim, which has the tagline "I poo in blue".



Credits:
Agency: JWT, New York
Chief Creative Officer: Ty Montague
Client: Huggies
Chief Creative Officer: Harvey Marco
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: Grant Mason
Copywriter: Richie Glickman
Copywriter: Kevin Mulroy
Planning Director: Lauren Turner
Planner: Libby Schaub
Director of Integrated Production: Clair Grupp
JWT Director of Production: Matthew Anderson
Producer: Kristen Barnard
Director of Operations: Jean Dabrowski
Project Manager: Lani De Rose



The press release:
Kimberly-Clark Corporation (NYSE: KMB) today announced the nationwide availability of the limited edition Huggies Little Movers Jeans Diapers – a unique, fun and stylish denim-inspired fashion for babies during the summer months.

The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.

"Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style," said Stuart Schneider, senior brand director of Huggies. "The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand."



Huggies Jeans Diapers feature a fashionable blue denim design, providing parents and little ones everywhere with a trendy way to express their personal styles. First launched in Israel in 2007, Huggies Jeans Diapers have been a success in more than 20 countries around the world including Russia, South Korea, Mexico, Singapore and many more.

"Following the success of our global Huggies brand teams, we're inviting consumers to engage with the Huggies brand in the same way they would engage with a fashion brand they love," said Schneider. "From baby fashion shows to celebrity partnerships, we're challenging moms to look at diapers in a whole new way."



above: babies rocking the new diapers at the New York Launch Event

The release of the fashion innovation in North America will include a comprehensive integrated marketing program that will stop moms in their tracks and inspire them to purchase Huggies Jeans Diapers. Utilizing the same tactics as a fashion brand, the team is incorporating a mix of marketing elements that include fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.



Huggies Jeans Diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer's suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).

Video and agency credits courtesy of Creativity Online.