As part of their special Spring/Summer 2010 collection, Dr. Romanelli has worked with Levi’s on a bunch of cool special edition jeans, and tees and one pair of kicks named the “California Beach” Pack. Unfortunately, the jeans and tees are just for the Taiwan market.
The jeans are Levi's 503 and incorporate reversed denim into them.
The shoes:
For the shoes, Dr. Romanelli (aka Dr.X) chose the Chukka model in homage to the Californian surfers and the skaters of the 80s. The kicks sport two-colored laces, vintage jeans, rivets and all.
The shoes are already sold out at Colette, but you can still find them here. There are also several pairs of the denim kicks on ebay - but they are asking upwards of $400 a pair.
Levi's is betting on the fact that you care what other people think. More specifically, what they 'like'. One of the first brands to utilize the social networking concept of the thumbs up "like" button found on Facebook, they've integrated Facebook's new social plug-ins into their online shopping site.
the press release: The Levi’s® brand today announced at Facebook’s f8 conference the introduction of an innovative new way to shop for jeans online. With the launch, the Levi’s® brand is among the first companies to integrate with Facebook’s new Social Plugins. The Levi’s® brand will provide shoppers with an interactive, customized shopping experience on levi.com (based on consumers’ “Likes”), information about “Top-Liked” products across consumers’ networks, and an easy way to find and share relevant Levi’s® products.
“We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”
Jodi Bricker, Vice President of Digital for Levi’s® Americas said, “We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”
As part of today’s announcement, Facebook introduced a new set of Social Plugins that can be easily integrated into a website to make the user experience more personalized and social. Powered by the Open Graph, these new plugins include a “Like” functionality, Activity Feed, and Recommendation widget that bring friends, social activity and relevant interactions to any site off of Facebook.com.
The Levi’s® brand is integrating the “Like” functionality on its e-commerce site – levi.com. In addition, the Levi’s® brand is building a Friend Store in which consumers who are logged into Facebook can see a list of their friends’ favorite Levi’s® products and seamlessly shop with their friends.
The Levi’s® brand is innovating with social and digital media on its Facebook page, in advertising and on its e-commerce website. Last month the brand leveraged its Levi’s® Facebook Page to amplify their ninth annual Levi’s®/FADER Fort event – a music festival in Austin, Texas. This initiative grew the fan base by 60 percent and garnered more than 780,000 live streams of the event.
"From Damien Hirst, to Jackson Pollock, Andy Warhol and Jean-Michel Basquiat, among countless others, each of these spirited luminaries wore the Original 501 jean as the ultimate "blank canvas" for self-expression and individuality, said Levi's vice president of marketing, Robert Cameron. "In celebration of this, we are both thrilled and honored for our continued partnership with the The Andy Warhol Foundation and to have a creative leader such as Damien Hirst bring his unique perspective to our iconic 501 jean."
The jeans will be unveiled during New York's Spring 2008 Fashion Week at a runway show at the Gagosian gallery in Chelsea and the line will arrive in stores in January as part of the 2008 season and will feature both men's and women's selections. And it looks like life really does imitate art: Hirst's black jeans get an evening-appropriate boost from the mini rhinestone skull embellishment adorning them.
Damien Hirst -
Hirst, whose artwork includes an actual human skull studded with diamonds, will be lending his talents to Levi Strauss. The artist will be working with the denim giant on 2008 collection of the San Francisco company's Warhol Factory X Levi's label.
Hirst is best known for his Natural History series, where he preserves dead animals in formaldehyde and presents them as art.
Launched in 2006, the Warhol Factory X Levi's label paid tribute to the pop-culture art made famous by the late American artist Andy Warhol. Priced between $190-$250 for jeans and $80-$300 for tops, the said collection is only available at such high-end stores as Barneys New York, Fred Segal and American Rag.
Update: since this post, there have been developments with the Warhol factory X Levi's products, including a store and a limited edition book, read all about it over at notcot.org.
The Dangerous Liaisons spot begins with a woman in her denim work wear looking through a window. Horse and buggy sounds alert us to a nineteenth century setting. With a knock on the door comes the beginning of the soundtrack, “Strange Love”, by Little Annie Bandez. As the man and woman take off a layer of clothes we see them appear in early twentieth century garb, he with a khaki top and shorter hair, she in a blonde wig and pink top. Next strip leads to the 1970s and long hair. And on the bed he reveals 1980s grunge jeans to match her white print shirt. Finally the strip reaches its climax with the new 2007 range. As they reach their point of intimacy we hear police sirens in the background.
Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam, Dean Wei
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Post Production: The Mill, London
Music: “Strange Love”, Little Annie
