Tiger "Woods Of Wisdom" : All 3 New Animated Spots For Gatorade & More

A new commercial campaign from Gatorade agency TBWA\Chiat\Day touts a newly reformulated version of Gatorade Tiger with an animated youthful Tiger Woods.



Gatorade Tiger Focus has a new formulation with theanine, which is found naturally in tea, and when combined with advanced hydration and carbohydrates, helps people stay mentally focused. The new product has half the calories of traditional Gatorade Thirst Quencher and 25 percent more electrolytes as well as the added nutrition benefit of a good source (10% Daily Value) of vitamin E.

The spots are executed in Disney-style animation, a la Jungle Book. The wise Grizzly bear, Colonel, who is actually based on Tiger's own father, Earl, is voiced by Samuel L. Jackson.

The below commercial stills are high res, click on them to enlarge and see the animation in detail:





The spots feature original music composed by Boosty Collins of Parliament Funkadelic fame, and includes voiceovers by Tiger's swing coach Hank Haney and caddie Steve Williams.

Despite being lambasted by the Chicago Sun Times, Robert Littal's BSO (Black Sports Online) is a fan and I believe there are many more to come. You can decide for yourselves.



Here are the other 2 spots in the campaign which have not yet aired:

Forest Jamboree:

Never Quit:

Behind the scenes:



Credits go to TBWA\Chiat\Day: ECD Rob Schwartz, group cd/copywriter Jimmy Smith, group cd/art director Jerry Gentile and associate cd/copywriter Robin Fitzgerald.



This campaign is only one part of a large creative marketing effort for Gatorade by TBWA Chiat/Day. Be sure to check out Mission G as well as the main Gatorade site.

High res stills, embeds and header art are all courtesy of On The Scene and Gatorade.

Téo Jasmin's Fun Photo Furnishings

Angéline Bailly, the creator of Téo Jasmin, uses cutting edge digital printing and technology to print artistic shots of photographers, designers and graphic artists on tables, lampshades, paintings, small cushions small and large format furnishings.


Above: Angeline Bailly

The photographic subjects are categorized by places (lots of France and New York), Dogs - even donning tiaras (Doggy Queen), the Beatles, Asian Art, Pop Art, Classic and Ethnic Art and photographs, Botanicals and more.



The most recent additions include more images of Italy, San Francisco and Dog Queen.






I found her chairs (dining, lounge and guest) and settees to be the most fun and desirable. In various styles... with and without arms, black, white or silver, take a look at some of them.










various examples of lamps, pillows and artwork:





To purchase lamps, throw pillow or art canvases, go to the online french store Homology here.

NOTE: Since this post was first written, Teo has concentrated more on cushions and accessories and less on actual furniture. She has also greatly expanded the line of dog images.

Luxe DIY: A Paper Hermes Kelly Bag To Call Your Own

On the surprises section of the Hermes corporate website is a fun DIY project that allows you to download, cut out and glue together a paper version of their famous Kelly Bag in several different artist variations or a plain one you can decorate yourself.


above: an authentic black crocodile Hermes Kelly bag

If you're like me and can't afford an original Hermes Kelly bag like the one shown above (and if you can, care to buy me one?), then this is a fun artsy alternative. think how cute it will look up on your mantel!

Here are the front and backs of all the pre patterned options:








and the blank one:


They furnish you with pdf templates of the patterned ones or a blank one you can do with as you please.

Examples of a patterned and a blank downloadable templates: