Saks Fifth Avenue's Dramatic 3D Light Projection Holiday Show and YETI Holiday Windows

On Monday, November 25, Saks Fifth Avenue's flagship store came alive with the unveiling of its iconic holiday windows and the debut of its Snowflake Spectacular, a dramatic 3D light show projected onto the façade of the building.


above: Saks' holiday mascot, a shaggy YETI appears in the projected light show as well as in the interactive windows.

Saks Fifth Avenue's annual holiday light show turned the façade of the iconic luxury retailer into a traffic-stopping festive 3D spectacle. Snowflakes, ice skaters, gifts and a Yeti all interact through a custom-built, six-projector system. Iris Worldwide developed the dramatic light show, which utilizes state-of-the-art imaging technology to create a vivid 3D projection that maps the holiday story onto the building's exterior. The show will continue every evening throughout the holiday season.



It's the year of the YETI at Saks with interactive the light show, holiday windows, mobile apps and more featuring the story of the legendary Yeti, who is rumored to live on the roof at Saks, making snow during the holiday season.



Each window depicts a scene from Yeti’s life, from his humble beginnings as an unappreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York.












The YETI plush toy and the accompany storybook (shown below) are available from Saks Fifth Avenue


Spectators can add a personal touch to the window display too. Before arriving, visit saks.com/snow to discover your Yeti name and create your own snowflake, which can later be pinged from your phone onto the tableaux.



The mobile site was created by New York-based The Science Project, featuring artwork from renowned designers Marian Bantjes and Stefan Bucher.




Another special window features a holiday Cadillac. The "Frozen Escalade" prominently features the front clip of a White Diamond 2015 Escalade — a limited edition model offered exclusively to Saks customers. The display's vehicle will have functioning LED running lamps, which appears to be embedded and breaking through a block of ice.



Other Fifth Avenue windows will feature blueprint architectural drawings of the 32 Marian Bantjes snowflakes that have become synonymous with the holidays at Saks Fifth Avenue and will serve as the backdrop to the fashion featured in this year's windows.



Cookies featuring Banjes' snowflake designs were served to guests at the unveiling:


"It gives every one of us at Saks Fifth Avenue great joy to share our iconic holiday windows with the city of New York," said Richard Baker, governor & CEO of Hudson's Bay Co., parent of Saks Fifth Avenue. "The window unveiling is the official start to the holiday season here at Saks, and I am honored to carry the tradition forward with this celebration. Everyone — from resident New Yorkers to tourists — will be dazzled by this year's display."

images courtesy of Saks Fifth Avenue , Racked NY and additional information about the light display courtesy of Digital Signage Connection.

Harvey Nichols Hilariously Markets Christmas Shopping To The Selfish This Season.

They say it's better to give than to receive, but not at the marketing department in Harvey Nichols. Their new hilarious holiday campaign, ‘Sorry, I Spent It On Myself’ offers a range of ‘Ultra Low Net Worth’ (ULNW) gifts for those customers who understand that a little something for their nearest and dearest means a bigger something for themselves.


above: The tongue-in-cheek product range designed for the campaign includes mundane items like toothpicks, canned goods and gravel

The Harvey Nichols Christmas Commercials:
The campaign began with a teaser / preview of the new ULNW collection:



The above teaser was followed up with the commercial shown below in which, scene by scene, we begin to discover that in each case the suspiciously well-dressed gift-giver appears to have spent more time and money on themselves at Harvey Nichols, than on their loved ones, instead offering a present from the Harvey Nichols ULNW Gift Collection:



‘At this time of year it can be all too easy to get caught up in the spirit of giving. We hope that our new ‘Sorry, I Spent It On Myself’ Gift Collection will provide our customers with low-cost gifting options for others that will allow them to spoil themselves that little bit more this Christmas.’ said Julia Bowe, the Group Press & Marketing Director of Harvey Nichols

The full Harvey Nichols ‘Sorry, I Spent It On Myself’ Gift Collection
With a varied and competitively priced selection, there’s something for everyone; a Plastic Door Stop for Mum; Non-Swiss Biro Pen for Dad; and nothing quite says Merry Christmas like a packet of Authentic Lincolnshire Gravel.




The ‘Sorry, I Spent It On Myself’ Gift Collection became available in store and online starting Wednesday, November 27th. Sadly all online versions of these items are already sold out:

- Christmas Lunch in a Tin (with most of the trimmings)
- Non-Swiss Biro Pen, 81p
- Real Plastic Door Stop, £1.43
- Elastic Band Gift Set, £1
- Authentic Lincolnshire Gravel, £1.61
- Metal Plated Paper Clips, 99p
- See-Through Glass Salt Cellar, £1.73
- Sink Plug (Water Resistant), £1.13
- Multi-Bristled Toothbrush, 95p
- Toothpicks (100% Wood), 47p
- Genuine Wire Sponge, 96p

"This Christmas, a little something for them means a bigger something for you"
If you visit their special website, you will find, in addition to the commercial, a little slide show comparing the ULNW gifts side by side with something you could splurge on for yourself:



They also offer a free downloadable no frills "Sorry, I spent it on myself" Christmas card:

download the card here

Make your wish list here

 #SpentItOnMyself

Credits:
client: Harvey Nichols
Advertising Agency: adam&eve DDB, London, UK
Creative Directors: Richard Brim, Daniel Fisher
Published: November 2013

The San Lorenzo North Showcase Villa with Marble Tiled Pool at Quinta do Lago by de Blacam and Meagher.

Sleek, modern architecture marks the design of this stunning Showcase House by de Blacam and Meagher Architects that sits on a golf course in Portugal's Quinta do Lago, one of Europe's finest luxury resorts.

A Look At Jay Z's Exclusive Holiday Collection for Barneys, 100% Of Which Benefits Charity.

“A New York Holiday” is an unprecedented collaboration between Barneys New York and Mr. Shawn Corey Carter - aka Jay Z. They have partnered with some of the most prestigious fashion houses in the world — Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Hublot, Just Don, Lanvin, Moncler, Proenza Schouler, Rick Owens, Roc Nation, Stutterheim, T. Anthony, Acne Studios, and Cutler & Gross — to create exclusive, limited edition products inspired by New York City in a color palette of black, white, gold and silver with many featuring Barney's Holiday Emblem (a stylized Maltese cross).




The products are available in the BNY SCC Gallery (a space dedicated to the partnership) as well as for purchase online.

In the spirit of the holiday season, Barneys New York will donate 100% of sales from this collection to the Shawn Carter Foundation.



“With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces,” said Mr. Carter. “Everything that encompasses ‘A New York Holiday’—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”

The making of A New York Holiday:


Below are ALL the items in the collection (some may no longer be available for purchase).

Limited edition Shawn 'JAY Z' Carter for The Elder Statesman blanket:


Limited edition Shawn 'JAY Z' Carter Knit Mask with emblem for The Elder Statesman:


Limited edition Shawn 'JAY Z' Carter for Balenciaga leather backpack:


Limited edition Shawn 'JAY Z' Carter for Balmain
Barney's Print Holiday Emblem scarf:

Epaulette Tee Shirt in white and black:

Emblem-print Epaulette Tee Shirt:


Limited edition Shawn 'JAY Z' Carter Leather Brooklyn Cap for Just Don:


Limited edition Shawn 'JAY Z' Carter for En Noir.
Embroidered Leather Boxing Shorts:

Leather and Suede Camo Windbreaker:


Limited edition Shawn 'JAY Z' Carter for Rick Owens:
Mollino Crocodile Jacket:
Leather Cutwork Fleece Hoodie:


Limited edition Shawn 'JAY Z' Carter for Stutterheim raincoat:


Limited edition Shawn 'JAY Z' Carter for Hoorsenbuhs 18k Gold New York City Ring:


Limited edition Shawn 'JAY Z' Carter for Hublot:
18k Gold Shawn Carter by Hublot 45mm Classic Fusion:

Shawn Carter by Hublot Black Ceramic 45mm Classic Fusion Watch:


Limited edition Shawn 'JAY Z' Carter for Cutler & Gross Sunglasses:


Limited edition Shawn 'JAY Z' Carter Down and Leather jacket for Moncler:


Limited edition Shawn 'JAY Z' Carter for Roc Nation Nylon-Overlay Camo Field Jacket:

Limited edition Shawn 'JAY Z' Carter Leather Duffle for Proenza Schouler:


Limited edition Shawn 'JAY Z' Carter for Lanvin:
Limited edition Shawn 'JAY Z' Carter Lanvin Vinyl Coated Camo Jacquard Tie:


Lanvin Slim-fit Two-button Jacket:

(Lanvin slim trousers and white dress shirt also available)

Limited edition Shawn 'JAY Z' Carter T. Anthony Oversized Zip Duffel:


JAY Z Gold by JAY Z:


Limited edition Shawn 'JAY Z' Carter Cohiba Comador Cedar-lined Humidor Set:


Limited edition Shawn 'JAY Z' Carter NYC NYC Tee:


Limited edition Shawn 'JAY Z' Carter Acne Studios Town Jay Resin-coated Jeans - BLACK


BNY SCC Gallery:



Shop the entire collection here.

“We are proud to honor our home, the great city of New York, this holiday season—and there is absolutely no one better to collaborate with on this project than the New York born and bred Shawn ‘JAY Z’ Carter. He is a groundbreaking musician, a pioneering entrepreneur, and the ultimate creative collaborator,” said Mark Lee, Barneys New York CEO. “We look forward to capturing the energy of New York, and merging the vision of Shawn Carter and the style of Barneys New York in this unprecedented holiday event.”

In the spirit of the holiday season, Barneys New York is proud to be making a donation to the Shawn Carter Foundation, a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships.

all images and information courtesy of Barneys