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Crazy Counters: Caesarstone presents 'Islands' by Raw Edges

Islands Caesarstone raw edges hero IIHIH

As part of their ongoing commitment to creating new platforms for design, Caesarstone has collaborated with London design studio Raw Edges to produce Islands. The brief was to re-examine the domestic environment and the use of surface. With their signature creativity, Raw-Edges transforms the surface into the structure itself. Available in a range of sizes and proportions, Islands is designed for different functions within the home.

caesarstone raw edges islands kitchen ganged 1 IIHIH

caesarstone raw edges islands kitchen ganged 2 IIHIH

Veering away from the common modular system, Islands reshapes the typical interior arrangement by positioning the working surface as the binding element of its design. A display of cabinetry, appliances or separate units is slotted into voids within the surface itself instead of being placed atop or around it. Islands offers a new take on a variety of domestic spaces: kitchens, bathrooms and spaces whose surfaces answer more emotional domestic needs such as a space to play and a space to display objects.

caesarstone raw edges Bathroom Island IIHIH

caesarstone raw edges islands aquarium ganged IIHIH

Raw-Edges investigates the interaction between different sizes, materials, colours and textures within the interior space. Inspiration is drawn from Caesarstone's Classico collection and in particular from its 2014 Supernatural designs, whose countertops star as the focal point of Islands. The surfaces' strength, durability, textures and natural looking designs complement the different materials from which the separate units are made, such as reclaimed wood, terracotta, glass and other materials found in a domestic environment. The design celebrates the daily function, origin and importance of the units which are commonly hidden away behind a unified façade.

caesarstone raw edges islands planter ganged IIHIH

caesarstone raw edges islands ping pong ganged IIHIH

Raw-Edges founders Yael Mer and Shay Alkalay describe Islands as: “a great opportunity to experiment with everyday areas like kitchens and bathrooms. We always strive towards the alternative, the humorous and always question the traditional approach to design.” They add: “If in a common kitchen the surface is only a top layer that covers the kitchen units, here we would like to propose the surface as the core of the kitchen which holds the different elements together in quite an unexpected way.”

Eli Feiglin, VP of marketing at Caesarstone remarks: "Caesarstone is continuously seeking new and creative ways in which to reaffirm its position as a global trendsetter and leader in the industry. We are proud to work with a designer who rethinks the domestic environment, explores the surfaces' unique properties and who may enhance them with a creative exploration of colours and materials."

The following video was created with miniature models:

Video credits:
Client: Caeserstone
Designers: Yael Mer & Shay Alkalay
Scale Models: Raw Edges Design Studio
Production: Seeing The Brick Motion Studio
Director: Maarten Vranken
DOP: Gunter Blokken & Maarten Vranken
Animators: Maarten Vranken & Jan Kegels
Music & SFX: Jeroen De Meyer
2014 © Seeing The Brick Motion Studio

Caesarstone will present a further exploration of Islands with an interactive installation focusing on food and dining within the domestic environment.

• Islands by Raw Edges for Casaerstone will be presented at Palazzo Criveli Via Clerici 5, Milan
• Opening times April 9-13, 10AM - 6PM,
• April 8- late night preview 10AM - 8PM

info and images courtesy of Caesarstone, and the Instagram photos used in this post are from from the preview at the Interior Design Show in Toronto and are courtesy of Caesarstone CA.

Caesarstone
Raw Edges

The Booken Is A Table, A Shelf and a Library In One.

At this year's IMM Cologne, Italian furniture design company Lema collaborated with Raw Edges designers Yael Mer and Shay Alkalay who founded their studio in 2007 with the aim of creating soulful and yet, ironic, objects (such as this unusual commissioned piece, to create a unique piece.

Lema, who has long created shelving systems and bookcases for the home has been closely following the evolution of market and consumer needs, especially given the evolution of the library in a modern world that is increasingly oriented towards paperbacks and e-books. Yael and Shay have worked on the concept of the book as an object and as material, which transforms its function and reinvents itself. From these two companies comes a new collaborative effort: The Booken, which is simultaneously a table, shelf and library.

"We were inspired by the fact that people do not re-read the novels that are so often on the shelves," says Raw Edges. "Most books are usually read once and not re-read, and then we thought, why not use the volumes as if they have a plan? Of course you can always remove the book and read it, but at the same time the books take on a new role. "

And that is why the designers chose the name Booken. In English, the suffix 'en' applies in furnishing the material names to identify those with which objects are made. Following this concept, the book becomes the constituent material.

The essence of Booken is captured in two parallel tracks supported by legs on which rest several wooden slats that echo the classic form of the bookmark. The books are literally "hanging" transforming the library from a vertical element to a horizontal element.

"For us it was definitely a challenge from the conceptual point of view," says Angelo Meroni, chairman of Lema. "But at the same time a fun and cool project that brings us closer to a different audience giving us, after collaborating with young designers like Nendo and Giopato & Coombes, a way to look at the future of design and creativity in the field of furniture."

Raw Edges Design Studio
Lema

source: Archiportale