A Cool Look & Warm Feeling For The Winter Olympics From TBWA Chiat Day & VISA

Advertising agency TBWA Chiat Day continues their inspiring work for the Olympics with a new campaign, promotion and website for the 2010 Olympic Winter Games. The GO WORLD ad campaign for VISA continues, but now with a cool icy blue winter look and a warm approach. The television, print work and accompanying website give us chills, while simultaneously raising our body temperatures.

The campaign breaks with a new TV commercial, still using the fabulous Morgan Freeman as the voice-over:


In addition, they are promoting using your VISA card for a chance to win a trip to the Winter Games:

     
The website, which just launched yesterday, intimately introduces us to five competing athletes; Linsdey Jacobellis, Julia Mancuso, Ryan St. Onge, Angela Ruggiero, and Alexi Salamone, whose inspirational stories are told through nicely produced beautiful training videos, photo stills and more.

   
above: the homepage of the newly launched website   

Here are the 5 athletes showcased on the site, photo stills and training videos.  

Lindsey Jacobellis, Women's Snowboard Cross:
 

Lindsey, 24, is one of the most successful women snowboarders in the world. At the 2006 Olympic Winter Games, she took home a silver in the Women's Snowboard Cross.

     
Julia Mancuso, Women's Alpine Ski:
 

At 25, Julia is the current women's Olympic giant slalom gold medal champion, and holds the record for the most consecutive podium finishes at U.S. championships.

   

Ryan St. Onge, Men's Freestyle Aerials:
 

Ryan, 26, is the Olympic gold medal favorite in the sport of Men's Freestyle Aerials. With 7 career World Cup wins, he closed out the 2009 season ranking #2 in the world. Look out for his quintuple-twisting triple-back somersault (that's 3 flips with 5 twists) he plans to unleash in Vancouver.

    

Angela Ruggiero, Women's Ice Hockey:
 

A three-time Olympic medalist, World Champion Angela is the leader of the U.S. Women's Hockey Team. She currently holds the record as "All-time Leader in Games Played for TEAM USA."
 
      

Alexi Salamone, Men's Paralympic Sled Hockey:
 

At only 22, he is one of the best sled hockey players in the world. An integral player in the bronze medal-winning team in the 2006 Paralympic Winter Games, he made the 2010 US Paralympic sled hockey team and is presently training in New York for a victory this year.



And, beginning November 4, you can customize a VISA gift card on the website to include a photo of one of the athletes:
     
The Opening Ceremonies for the 2010 Olympic Winter Games take place on February 12th. TBWA Chiat Day VISA

Gucci Launches New Eyewear & Site Designed for The Digital Generation

Gucci is asking you to connect and reflect with their newly launched viral site, selling a single contemporary style of Gucci sunglasses for men and women.

Designed by Creative Director Frida Giannini and specifically for the "digital generation", the GG3108/S is for women and has the iconic Double G on the temple. The men's style, GG1622/S has the single G on the temple. Both styles are available in a variety of colors:


Women's:


Men's:



What makes the site viral or social?

Visitors can browse the site by city or sex which changes the ambience, images, languages and background music. Music plays during photo uploads and you can use the slider to change the background to emulate dusk to dawn.



New York:

London:

Milan:

Berlin:

Barcelona:

Tokyo:


Or upload your own images to see them on the site:





GucciEyeWeb

Hidden Desire To Spin? Fulfill Your Fantasy Via This Samsung Web Promotion From The Woo Agency.

If you haven't yet experienced it, I want to share with you this promotion by Samsung for the Q1 Ultra, a phone/pda/gps/portable MP3 dj mixing handheld device. It's a chance for you to live out your Disc Jockey fantasy.



Created by the multi talented folks at the Woo agency and directed by Little X , it stars Keys & Cut Chemist and turns you into a Virtual DJ.

It's definitely worth exploring. The engaging film style puts you in the nightclub via a first person POV angle and a series of fun, easy to answer questions leads you to the ability to 'mix' your own music, thereby fulfilling your DJ fantasy.


Above: You start by picking your sex so your options are tailored


Steve Hall of Ad Rants writes:
"Engaging. Interactive. Immersive. Yup, they're overused buzzwords but they do a pretty good job describing this new Woo Agency-created work for Indamixx's and Samsung's DJ Fantasy, an example of the computer maker's vertical market applications for its mobile computer Q1 Ultra. The Q1 Ultra is a very cool looking portable computer which celebrity DJ Cut Chemist is endorsing.

The works falls into the choose your own adventure category as you ride a limo to the club where you will be guest DJing...with the Q1, of course.


Above: Getting in the limo and boozing it up with cyber friends

Above: Okay, so my 'rapper' name is Sweet One, no grief please.


Hall continues "As you are led through the club, you can check out the VIP room, dance with hotties of your choice, and step up to the DJ platform and do your thing using an actual Q1 Ulta interface. The only thing maddeningly unlikable about this work is the lame, wigger-like rap talk and fist bumping that's prevalent throughout.
A product like this might just might bring out my inner DJ that's been dormant since back in the day when vinyl ruled the tables."



Above: being greeted by club-goers


Above: the fantasy can play out differently depending upon options chosen during the experience



Above: choosing your 'go-go' dancers


Above: reaching the DJ table

Above: choosing your musical genre



Above: mixing your own tunes to spin acquaints you with the Q1 interface.


Above: And in smart social media form, you can send your fantasy to a friend or play it again.

Of course, the site is not without product information, but it is tastefully integrated at the end.





So, what are you waiting for? Start spinning here.