Gauche Protocol - Typographic Scarves Made From Army Surplus.

An advertising Art Director and Copywriter have just started their own fashion label, with type and a twist.



German-born copywriter Annette Spörel has collaborated with Catalan graphic designer/art director Saül Serradesanferm (both shown above) to start an interesting unisex fashion accessory label named GAUCHE PROTOCOL. The Barcelona-based brand is dedicated to sourcing new and recycled army surplus and transforming it through the application of text.



They have begun the line with seven 100% wool scarves whose patterns are printed snippets of conversation. Produced in limited editions of 300 each, the scarves can be worn by men or women and in numerous ways.




According to their website, their selection is made based on "a profound love for the written word and an intuitive sense for the popular, the unpopular and the workings of contemporary interpersonal communication". Sounds like advertising creatives to me :)

Claim Your Right To be Contemporary scarf:

Reach Out For The Greater Good scarf:

This Is Only The Beginning scarf:

As Long As It Looks Good scarf:

I Am Not Who you Are Looking For scarf:

I Don't Break Hearts scarf:

I Don't Know scarf:


Scarves are just the beginning... belts, bags and other items will be added to the collection soon.



2018 UPDATE: Sadly, GAUCHE PROTOCOL scarves are no longer in business
•HAMPTONS, Passeig del Born 24 (Born), Barcelona, Spain
•SUSPECT, Passatge del Crèdit 8 (Gòtic), Barcelona, Spain
•THEGOMEZ, Bulevard Rosa, Local 10, Passeig de Gràcia 55-57 (Eixample), Barcelona, Spain
•DOBLE A, C/ Fuencarral 45, Madrid, Spain
•LABORATORIO CAPRI, Via Ignazio Cerio 6, Capri, Italy

Unruly Scarves: 100% Silk Scarves That Are NOT For Old Ladies

Every couple of years, scarves try to make a comeback. You've got your high-end, ridiculously overpriced but stunning silk scarves from Gucci, Hermes, Chanel and of course, Emilio Pucci. Then you've got your 'accessible' silk scarves by companies such as Echo and Forzieri and you've got your 'artsy' hand painted silk scarves carried in museum shops. But still, most of them are either preppy, traditional.. or just plain 'old lady'.

Unruly Scarves of Amsterdam changes all that. They are made of 100% fine silk and printed in the far east like most scarves, but that's where the similarities end. These are designed with colorful graffiti and other imagery that screams 'youth' and 'hip'. They are made of high quality twill silk, measure 90 x 90 cm and are rolled and hemmed by hand. Designed by Dutch artist (and typographer, creative director and designer) Niels Shoe Meulman, they are fun enough to frame.




The collection consists of 6 different designs available in various color combinations.

SOCIETY FOOLS:






FRESH:





TOP BILLIN':




HIP TO BE SQUARE:


AVALANCHE:





OH YEAH YO:


Even the product shots for the advertising, by Amsterdam photographer Martin Woods, are fabulously irreverent:





Buy them here.

Office: Niels Shoe Meulman / Unruly
Duintjer CS building - suite 4.21
Vijzelstraat 72
1017 HL Amsterdam
Netherlands

See Niels Shoe Meulman's site here