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Showing posts with label gillette website. Show all posts
Showing posts with label gillette website. Show all posts

Gillette Moves From Manscaping To Music With Shave Like A Rock Star




Gillette and Greenlight Media Group are launching a new micro site called Shave Like A Rock Star as a follow up to their fun animated "manscaping" site. The new site will feature a short film series by acclaimed rock photographer and documentary video maker Danny Clinch.

The site and short films will take you through the minds of some of the world’s biggest artists moments before they take the stage and get an intimate look at their pre-show rituals.

"Music has always been a platform as an opportunity to connect with guys," company representative Mike Norton tells Marketing Daily. "There are things that guys are passionate about and music is one of them."

The short films (or videos) will feature Will.I.Am, Mark Hoppus, the All-American Rejects, and Tim McGraw as they overcome last minute jitters and get ready to face the music.


above: Tyson Ritter Of All American Rejects

above: Tim McGraw

above: Mark Hoppas of Blink 182

above: Will.I.Am of The Black Eyed Peas

The films were intentionally created not to look like traditional advertising. Enlisting Clinch, who has filmed documentaries and videos of artists such as Bruce Springsteen, Pearl Jam and The Foo Fighters, was key to that approach. "The format we came together with is not a commercial format," Norton says. "[Clinch] is so authentic in the music space that he keeps it very real."



Gillette will promote the series through print ads in Spin magazine as well as through online partnerships with Spin.com, Pandora.com, Last.fm and YouTube.com. In addition, Gillette has partnered with Fuse TV to air the videos on the network sometime in the future, Norton says.

The site will go live later this month.
all images from Gillette and additional information from mediapost.com


Never saw the Gillette Manscaping website and videos?



Check out the Gillette Manscaping videos here.

Gillette's Hilarious Manscaping Animations and Site




Gillette and Procter & Gamble clearly have a good sense of humor in addition to marketing savvy. Their latest micro site for male shaving products and needs is a foray into body shaving fun.

Gillette.com has a series of 'why' and 'how to' videos on their website for men who want to trim or shave their body hair, whether it's their head, back, chest, head, groin or armpits.



The site is nicely designed, easy to navigate and thoroughly entertaining complete with cheesy music and fun little factoids. Fun and informative, Gillette matches their products with your manscaping needs in an entertaining and engaging way.



The site design features fun video intros to tell you why and animated video demonstrations (embedded in the post) to tell you how.

SHAVING YOUR HEAD

the why:


the how:


the video:

   

SHAVING YOUR CHEST 

 the why:

 
 


the how:

 

 the video:

   

SHAVING YOUR BACK 

 the why:

 

 the how:

 

 the video:

   

SHAVING YOUR GROIN 

the why:

 

the how:

 

the video:

   

SHAVING YOUR PITS 

 the why:

 

the how:

 

the video:

 

In addition to the grooming section, the site is very developed. Albeit there's a lot of average work in the entertainment section, some styling videos are quite funny and they have gaming tournaments, young guns promotions and a Gillette tv channel. Another fun interactive device on the site is the Gillette Styler , a 'try on the look' section. You can upload a photo to see what you'd look like various facial hair such as a goatee, a chinstrap, sideburns and more:
 

You can visit the site here. Like this kind of thing? Check out RSFU's 'Shave The Pussy ' Or Stefane Monzon's Pubic Hair Couture Fashion Show.    

But I LIKE hairy men...

   

Now, for those who like a hairy man, be sure to check out this post all about them including a great new book, Hairy by artist and photographer Robert Greene!   

LAST MINUTE UPDATE: it has been brought to my attention by reader Anne Adelson that Philips Norelco also has a microsite with funny manscaping videos, The BODYGROOM MANALOGUES:

   

Check out the Philips Norelco Bodygroom Manalogues here.

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