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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

A Modern Oasis In the Middle Of Yucca Valley: The Black Desert House Is Stylish Inside and Out.






The “Black Desert House” is a modern architectural home available to rent for professional Fashion, Editorial, Film and Advertising photo shoots, movies and commercials. Sadly, it cannot be rented as a vacation home. The 1,570 square foot home is fully furnished with designer decor and lighting and located about 2 hours outside of Los Angeles in Yucca Valley.







The secluded site offers ample parking with nearby lodging for staff and crew. Nestled in spectacular surroundings the Black Desert Home has 3 bedrooms, 2 bathrooms, a laundry room, carport, kitchen, living and dining rooms, and is fully air conditioned. The home also has a 30-ft long, 8-ft deep black bottom swimming pool with an outdoor hot and cold shower.






Conceived by Creative Director Marc Atlan — in collaboration with Oller & Pejic and Moderne Builders — the “Black Desert House” was spatially designed to capture every facet of the surrounding beauty, at all moments of the day. Majestic yet minimal, sophisticated yet primally simple, the “Black Desert House” offers an unforgettable and timeless experience of sensory inspiration.




Soaring panes of glass frame 70 miles of unspoiled Mojave Desert landscape; an ever-changing panorama of shade, color and light as the sun shifts westward. Articulated around a central courtyard, the 3-bedroom sleeping area opens onto the skewed rectangle of the deep, black-tiled pool.






The surrounding terraced patio is sheltered between the house and the towering boulder formation which, after dark, is strikingly illuminated from below.









The architecture spirals down to the level of the kitchen and dining room, for all intents and purposes the central cockpit of the house, and then descends via deeply tiered steps into the vast sunken living room. Black walls, midnight quartz, high-gloss anthracite and darkened steel form the backdrop for sporadic bursts of color.












Site Plan:


Floor Plan:


East and West elevations:


Specifications:

ROOMS:
Living Room
Dining Room
Kitchen
1 Master Bedroom with en-suite Bathroom
2 Guest Bedrooms
1 Guest Bathroom
Laundry Room
Carport

SQUARE FOOTAGE:
2.5 Acre Lot
1,570 Sq. ft. Residence
4,850 Sq. ft. Total Usable Space including:
- 1,380 Sq. ft. Pool & Lounging Area
- 740 Sq. ft. Dining Patio
- 630 Sq. ft. Inner Patio
- 530 Sq. ft. Carport

FURNISHINGS:
Ingo Maurer “Zettel’z 5” chandelier.
Andrée Putman “Morgans” polished aluminum chair.
Philippe Starck “Miss Sissi” white table lamps.
Marc Sadler “Giunco” white floor lamp.
Warren Platner “Knoll” dining table.
Konstantin Grcic "Stool One” red bar stools.
Philippe Starck “Masters” black dining chairs.
Elizabeth Paige-Smith “Blow” orange side table.
Antique Louis XV silk & gilt armchairs.

POOL & OTHER:
30-ft long & 8-ft deep pool w. outdoor H/C shower.
Terraced patio with multiple sunning platforms.
Air Conditioning throughout the entire house.

LANDSCAPING & OUTDOOR LIGHTING:
Spectacular landscape lighting & architectural hardscaping.
Plants are primarily High Desert native species i.e.: Joshua tree, juniper, pinyon pine, incense cedar, desert willow, etc.
Sculptural olive trees in entrance patio.

LOCATION:
2-hr. drive from Los Angeles.
30-min. drive from Palm Springs Intl. Airport.
20-min. drive from Desert Hot Springs.
10-min drive to Joshua Tree National Park.

More information about Marc Atlan Design, Inc. here
structural engineering: castillo engineering
energy analysis: alternative energy systems
general contractor: moderne builder

All information and images courtesy of The Black Desert House website. Photos © Marc Angeles and Nikolas Keonig, 2013

Newcastle's Mega Huge Super Bowl Ad Campaign For The Mega Huge Super Bowl Ads They Didn't Make.




In a clever twist on being clever, Newcastle Ale (which is owned by Heineken) has launched a Mega Huge anti-Super Bowl Ad campaign mocking the fact that they didn't create a mega Huge Super Bowl ad campaign.  With tongue-in-cheek banners, a website and a series of videos, they manage to make fun of everything related to Super Bowl advertising through the creative process, the focus group research, the teaser/trailer/making of phenomenon, the would-be pitchmen: Anna Kendrick and Keyshawn Johnson and of course, the prohibitive cost.

Here is the full campaign (thus far) followed by the press release:

The banner:


Their Facebook Page cover photo:


Their website home page:


The 9 funny videos below are shown in the order in which they were released:

1,. The Ad Newcastle made to prepare you for the ad they didn't make:


2. Newcastle's Cheap Ad they made for the pricey ad they didn't make:


3. The Teaser for the Trailer for Newcastle's Mega Huge Football Game Ad.
It's so epic, they made a trailer for the trailer:


4. The Official Stock Footage Trailer for the Mega Huge Football Game Ad they didn't make:


5. Newcastle's Mega Huge Football Ad Focus group:


6. Actual focus groups react to the Mega Football Ad they didn't make:


7. Keyshawn Johnson: Behind The Scenes of the Mega Huge Football Ad they almost made:


8. Anna Kendrick: Behind The Scenes of the Mega Huge Football Ad they almost made:


9 IT'S OFFICIAL: Real Focus Groups gave Newcastle's Mega Huge Football Game Ad a Mega Huge Score:


A 10th video is expected soon:


The Press Release:
Newcastle Brown Ale taps Anna Kendrick and Keyshawn Johnson to star in the greatest Big Game ad never made

Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance to play what might have been her greatest role yet: the lead in an epic, Big Game spot for Newcastle Brown Ale.

It’s too bad Newcastle doesn’t believe in spending millions on a Mega Huge Football Game ad because it would have been amazing. Instead, Kendrick and football legend Keyshawn Johnson are taking center stage in a tongue-in-cheek marketing effort dubbed “If We Made It” that pokes fun at the ridiculous excess, overused schtick and over-the-top antics found in traditional Big Game commercials.

Newcastle may not be making the ad, but fortunately fans will be able to see all the trailers, storyboards, focus groups and behind-the-scenes interviews with Kendrick and Johnson at www.IfWeMadeIt.com. There also will be fresh content posted in real-time on the day of the Big Game.

“We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,“ said Charles van Es, senior brand director for Newcastle Brown Ale. “And to be honest, we don’t really have the money or permission to advertise on the game either.”

What did the world miss when Newcastle decided to keep its focus on making great beer instead of spending millions on making outlandish ads? Giant robots, beach babes and crazy celebrity cameos – as well as Kendrick starring as Hot Party Girl #1 and Johnson voicing a skateboarding cat.

“It’s a shame Newcastle didn’t have the budget to actually produce and air this ad. I was really looking forward to a huge paycheck for doing no real work at all,” said Anna Kendrick. “Indie cred from award-winning films is great and all, but I can’t buy a new car with indie cred.”

“Newcastle asked me to be in its Big Game ad, and I wish they would’ve made it, because I truly believe it would’ve been the greatest football-related thing I’ve ever done,” said Keyshawn Johnson. “For years, I’ve dreamed of voicing a skateboard-riding cat in a beer commercial, and thanks to Newcastle, I nearly achieved that oddly specific goal.”

Fans can join in on the fun at www.IfWeMadeIt.com or by following Newcastle on Facebook and Twitter, where they’ll find a variety of humorous content related to the astonishing Big Game ad that would have blown the world’s mind – everything except the ad, of course.

The program was created in partnership with Droga5 and is part of Newcastle’s long-running “No Bollocks” campaign, which takes a lighthearted, no-nonsense, honest approach to marketing by shining a light on the silly, stale and sometimes deceptive clichés often found in beer advertising.

www.IfWeMadeIt.com

'Dumb Ways To Die' Characters Stay Alive As Plushies.




A marketing move to keep the momentum going for the award winning animated campaign, website and app for Australia's Metro Trains, has spawned a line of plush toys based on the cute characters in the twisted and lovable Dumb Ways To Die.



The public safety campaign, which went viral thanks to a catchy song for its PSA ads, online game and addictive mobile app, took home top honors at Cannes Lions and continues to collect accolades.

Metro is working with McCann Melbourne (the agency who created the characters and initial concept) on developing more content and seeking developers for the next version of its mobile game. "Obviously, if you go down the licensing road, you'll need more content to support it," said Ms. Waymark, Metro's General Manager of Corporate Relations. "We just see this as a way of keeping DWTD alive."



Licensed by California-based company Evolution Management Group and will manufactured by the Commonwealth Toy and Novelty, the plush versions of the characters range in both size (from pocket sized to over 30") and price (from $5.99 - $99).

© Metro Trains Melbourne, Dumb Ways to Die™

Related links:
URL: http://dumbwaystodie.com
Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249
SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to
GIFs: http://dumbwaystodie.tumblr.com/

Car Max Super Bowl "Slow Clap" Ad is Well Done... And Then Done Again With Puppies!





Car Max has released a nice new spot that will air in the upcoming Super Bowl. Then, as a bonus, they then went ahead and recreated it with puppies - claiming that if the Super Bowl has a "puppy version" then why not their ad?



The premise is the same for the two versions: A customer leaves the Car Max lot and during his drive home receives the "slow clap" from everyone he passes. Even the cupid in a front lawn fountain breaks into the sarcastic applause. To add a little pop culture cameo, actor Sean Astin appears in the commercial referencing his role in the 1993 sports tearjerker 'Rudy'.

The Car Max "Slow Clap" spot that airs during the game will only be 30 seconds, but here's the extended version:


As if creating an entertaining spot for the Superbowl weren't enough of a challenge, they then went ahead and recreated it with puppies:

Slow Bark - CarMax "Puppy Version" of Big Game Commercial 2014:


A few more frame comparisons for you- because I had fun making them:




A shout out to Mashable for bringing this to my attention.

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