Emoticons, Creepily Brought To Life, Warn Against The Dangers Of Online Sexual Predators.

Paris ad agency Rosapark has turned the emoticon (or emoji) into creepily stylized humans in a new print ad campaign for the international non-profit devoted to fighting the sexual abuse of children, Innocence en Danger.



"The goal of this new campaign is to educate parents and children on the dangers of the Internet, the hazards of children and adolescents talking to people they do not know who may be hiding under false identities on social networks, forums, discussion and other chats" Said Gilles Lazimi, campaign coordinator.



"A significant number of adults pose as children and are not "friends" but are aggressors, pedophiles and criminals who have one goal: to approach and attack children sexually" says Ms. Homeyra Sellier, President of the Innocence in Danger association. "It is a reality that should not be overlooked, keeping our children safe from danger is important."



Christine Djamila Allaf, the Secretary General of the Innocence Danger Association, recalls the figures: 1 in 5 children in the world today have been sexually solicited on the Internet. 20 % of them do not recognize things online of which their parents do not approve (Symantec study, Harris Interactive, Feb. 2008).

Over 40% of children ages 1-17 years indicate that they have already faced at least one shocking or traumatic image or information while web browsing (SRI 2007).



"The three visuals created ​​by the Rosapark Agency are very compelling. Creating a human figure of the emoticons used on the forums demonstrates the true nature of those who can sometimes hide behind these symbols, including those with prior offenses, dangerous predators and real pedophiles" said Dr. Emmanuelle Piet, campaign coordinator.

The wonderfully creepy photo manipulation in the ads was created by Mécanique Générale.

The 'Emoticon' print campaign against online child sexual predators has been produced in both French and English in both spreads and single page ads. All three ads asks the same question: "Who's really chatting online with your child?" or 'Savez-vous vraiment qui parle avec votre enfant sur internet?'

Single page ads in french:




Credits:
Agency : Rosapark
Co-fondateurs : JP Chiquiar – G Fichteberg – JF Sacco
Art Director : Mark Forgan
Copywriter : Jamie Standen
Photography - 3 D Design : Baptiste Massé «Mécanique Générale»
Typography : Paul-Henri Masson
Production : Delphine Cotellon
Agency Media : Havas Media
Media : Etienne Curtil

Rosapark is part of the Havas group, founded in 2012 by Jean-Patrick Chiquia, Gilles Fichteberg and Jean-François Sacco.



Rosapark


Innocence en Danger

Introducing The Ponysaurus Brewing Co. And Their Beautifully Branded Beers.

Launched just 2 months ago by David Baldwin, Keil Jansen and Nick Johnson, the Ponysaurus Brewing Co. in Durham, North Carolina touts itself as a 'forward-thinking, backward-tasting brewery based in Durham, NC, creating beers that are meant to be savored, appreciated, contemplated, philosophized, studied, nuzzled, and mindfully guzzled.'



above: David Baldwin, Keil Jansen and Nick Johnson of the Ponysaurus Brewing Co.

With seven craft brews thus far under their label, the beautifully branded beer just released photos of their bottle, label, packaging and collateral design by Baldwin& (who is part owner of the brewery), designer Kellyn McGarity, writer Chad Temples and illustrator Steven Nobel who helped out on the Ponysaurus icon.














The Beers:

Degarde:
An homage to higher-gravity French farmhouse ales, Biere de Garde roughly translates to “beer for keeping.” Our version reflects the historical realities of this style of farming, when brewers made do with what was on hand. With three types of barley, wheat, rye, and oats, its aroma smacks of apple, pear,almond, and vanilla, with just a hint of lemon rind.


IPA:
For our IPA, we used the traditional West Coast India Pale Ale as our template, then forgot where we put the template, then created something completely different. It’s a simple, easily enjoyable IPA with a crisp bouquet of lemon citrus, grapefruit rind, and melon. Tangerine and passion fruit dominate the hop flavor, but without the usual overwhelming bitterness.


Fig:
Our take on the crisp, flavorful ales brewed by farmers specifically for summer refreshment, the Fig Saison starts with several varieties of wheat, barely, rye, and, of course, figs. With a complex mix of yeast and fruit aromas that perfectly match its higher level of carbonation, the Fig Saison pours a rich red color and finishes dry with a mix of fruit, floral, spice, and subtle fig-ish notes.


Imperial:
Created in the 18th Century by British brewers for the kinda scary Czars of Russia, the Imperial Stout was designed to be dark, strong, and hardy enough to handle the long and perilous voyage across the Baltic Sea. And you do not want to disappoint the Czars of Russia. Our version is made to stand the test of time, too, featuring rich flavors of chocolate, toffee, coffee, currant, and vanilla. Budem zdorovy!


Reserve:
The result of our finest brewing efforts, the Ponysaurus Réserve is a Belgian Dark Strong Ale featuring rich brown malts and Belgian candy syrup made in-house. Flavorful Belgian yeast yields a complex yet elegant set of fruit and floral notes, while the candy syrup ferments almost completely, resulting in a scarily drinkable beer clocking in at just under 10% ABV.


Weissbier:
A celebration of traditional German wheat beers, our Weissbier features the classic banana and clove flavors, with the refreshing tartness and citrus notes that can only be found when the beer is at its freshest. We serve the beer cloudy on purpose, as the suspended yeast is crucial to its overall impression.


Vidieri:
A collaboration between Ponysaurus and local chocolatier Videri, our Chocolate Stout is designed to mimic the pure simplicity of a bar of dark chocolate. With a simple grain bill and fresh cocoa nibs added directly to the beer for ultimate flavor commingling, the result is a dark, clean beer that tastes more like artisan chocolate than chocolate cake.

Not available in liquor stores, you have to be a locoal to get a taste of their brews. The beer can be found at Geer Street Garden, Poole's Diner, Watts Grocery, and/or Mateo



Ponysaurus Brewing Co.

A Driveable Truck Made Of Ice Makes For One Cool Product Demo.

Here's a product demonstration that will leave you cold...  -49°C to be accurate. Canadian automotive parts retailer and manufacturer, Canadian Tire, constructed a completely drivable truck made of ice on the frame of a Chevrolet 2500HD to test the limitations of their MotoMaster Eliminator AGM battery. The truck was then used in a Canadian television commercial (shown at the end of this post).



They froze this battery to -49°C (-52° Farneheit) , then used it to start up the ice truck built out of more than 11,000 lbs of ice.





The project had numerous challenges. To put 14,000 pounds of ice on a regular truck frame, it had to be welded rigid because if it moves even a fraction of an inch it will crack the ice. And while your ice cubes at home may have a white center because of the air trapped inside, they had to remove all that air so the blocks were crystal clear.




The Canadian Tire Ice Truck even has an ice engraved vanity plate:



And an ice sculpted rear view mirror with an Ice Pine Tree Air Freshener hanging from it:


And ice sculpted side-view mirrors:


More pics:




The television commercial that aired in Canada:


And a look Behind The Scenes:


The tools that went into constructing the Canadian Tire Ice Truck:


Once it was all said and done, the ice truck had to be melted, which required a blow torch:


And here's an artsy time-lapse video (in reverse) of the ice truck....
Melt Video of the Canadian Tire Ice Truck (Extended):


Learn about the car batteries here

information courtesy of Canadian Tire;