Drunk With Talent. The Fin Bec Winery Invites 8 Artists To Paint Special Labels.

On a beautiful sunny day in Sion, the wine region of southern Switzerland, the following eight graffiti and street artists from all over the world gathered for a fun project:
• Faith 47 (South Africa)
• Askew 1 (New Zealand)
• Mode 2 (United Kingdom)
• Revok 1 (United States)
• Deter (Switzerland-Geneva)
• Demes (Switzerland-Sion)
• Esow (Japon)
• Jasm (Switzerland-Lausanne)

above: the eight artists with gallery owner Yvo Mathier

Each artist was given a “canvas” made up of 84 wooden wine cases and asked to create an artful interpretation of any wine out of the myFINBEC collection. The final images produced by each of the eight artists are featured on the label of the bottles of their choosing which are sold by the half-case (ordering info at the very end of the post).



Yvo Mathier (below), art lover and owner of the Cave Fin-Bec winery, instigated the project with the creative help of Lausanne-based writer JASM.

The winery commissioned by Chris Courtney of Rebild.tv to document the project in a 10 minute video which comes on a DVD with your purchase. Alice Dison assisted Chris in the making of the following:


myFINBEC Limited Edition 2012:
Châtroz - Bio Domaine Fin Bec blanc - CHF 256.- by Faith 47 (South Africa)
Châtroz - Bio Domaine Fin Bec blanc - CHF 256.- by Askew 1 (New Zealand)
Châtroz - Bio Domaine Fin Bec rouge - CHF 256.- by Mode 2 (England)
Châtroz - Bio Domaine Fin Bec rouge - CHF 256.- by Revok (USA)
Boutesse - Johannisberg - CHF 256.- by Demes (Swiss - Sion)
Lentine - Petite Arvine - CHF 256.- by Esow (Japan)
Corbassière - Cornalin - CHF 256.- by Deter (Swiss - Genf)
Follie - Pinot Noir - CHF 256.- by Jasm (Swiss - Lausanne)

The special 2012 limited edition is only available by the half-case (6 bottles) which comes in genuine cases painted by the artists and is delivered with a CD of "the making of." Reserve yours here.

images courtesy of Fin-Bec Winery and Amateur Magazine

1 comment:

Amateur Magazine said...

hey laura, thank you to link to our post about the finbec project. we'll have an article and a very interesting interview with one of the artist (surprise) in our next issue coming out october 6.

markus, amateurmag

C'mon people, it's only a dollar.

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