The Director's Cut Of That Cool Melting Perrier Commercial

You may have noticed the eye-catching Perrier television commercial in which it's so hot out that everything appears to be melting. Shot by director Frederic Planchon for Ogilvy Paris, it's not a new campaign for the brand, having been executed in 2009, but it's been airing here in the United States lately.



I happened to come across the 'director's cut' of the spot. Slightly longer, this version has used different shots, edit and most notably a different ending:



The client-approved spot ends with the main character jumping from her penthouse balcony into a refreshing pool as she reaches for the rolling bottle of Perrier, while the Director's cut ends with her diving off the balcony into the street and landing on a melting van.

       
above: two different endings to the Perrier "Melting" spot

As the spot actually airs:
 

The fabulous song that accompanies the spot is "Waves" by emi artist Camille.

The Nestle brand bottled water campaign's accompanying "melt" print ads were shot by Jean-Yves Lemoigne and took home a Cannes Silver Lion in 2009:
 

Smells Like A Unique Idea. Blue & Blooms Prints On Fresh Flowers.

This certainly smells interesting. Blue & Blooms of the UK has patented a way to transfer original artwork with metallic or opaque inks on fresh flowers. The result is a unique way to communicate your corporate brand at various events or to commemorate such special occasions as weddings.




Whether you want a personal message, monogram or a brand logo, you simple send the company a black and white file ( jpeg, eps or ai file at 300 dpi) of your art and they delicately print them upon the petals of flowers with an organic dye which has no adverse effect on the flowers.




Your printed flowers can be a single rose, added to bouquets, made into corsages or boutonnieres, and/or used as scatter petals. With a one time set up fee and a three day turnaround, they make it pretty darn easy.



In addition to the printing on flowers, Blue and Blooms has beautiful floral arrangements (like those shown below) for corporate, personal, wedding and events. Their online store is not yet open, but will be coming soon.



Blue and Blooms Studio
38 Garden Close
London
UB5 5ND
For sales queries please contact them at +44(0)7961 066 707.

Special thanks to Advertising Age where I first heard about this.

Dell Teams Up With Threadless! Sneak Peek At The 10 New Laptop Designs

The Threadless Collection for Dell Computers

Blending technology, art and fashion, Dell and Threadless teamed up to offer an exclusive collection of original graphic creations. This artwork from the popular community-based design web site is available from the Dell™ Design Studio for customizing select laptop computers.



Here's a sneak peek at all ten designs, but as of right now, only three are available for purchase. The rest will be available soon.

Dell Inspiron Mini 1012 Threadless Collection:
Inspiron Mini 1012 with Blooming by T.J. Zhang:


Inspiron Mini 1012 with Grandma's Hot Air Balloon by Brent Shoepf:


Inspiron Mini 1012 with Rocketbird by Mike Mitchell:


Inspiron Mini 1012 with Daisy by Bryan Ische :




Dell Studio 14 Threadless Collection:
Studio 14 with London! by David Bushell:


Studio 14 with Stone Jungle by André da Silva Cruz:



Dell Studio 15 Threadless Collection:
Studio 15 with Collection by Jimmy Tan W H:


Studio 15 with Electric Sky by AJ Dimarucot:




Dell Studio 17 Threadless Collection:
Studio 17 with Deforestation by Rick Crane:


Studio 17 with Secret Lake by Henrik Lindström:



shop for the Threadless Dell Collection here.

Dell has several special art and design collections, be sure to see them all here.

all images and info courtesy of Dell Inc.

Cynthia Rowley Collaborates With Pampers For Designer Diapers

After the launch of their competitor's Denim Huggies, Pampers has jumped on the designer diaper bandwagon and collaborated with fashion designer Cynthia Rowley to create 11 new designs for beautiful baby bums.





The new chic styles of Pampers, shown above, include pastels, stripes, madras, pockets and prints and should be available in Target stores beginning in mid-July.







"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."


above: Rowley also as a line of apparel, bibs, blankets and diaper bags for infants and toddlers called Hooray designed for Babies R Us.

Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."



images and info courtesy of PRNewsFoto/Procter & Gamble