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Geek Branding. Spock vs. Spock in New Two Minute Ad For The Audi S7.




The new Audi S7 looks as aerodynamic and almost as futuristic as the latest USS Enterprise, with an interior dash that rivals the NCC-1701's main bridge. Therefore, casting Leonard Nimoy and Zachary Quinto in a face-off for command of the coolest vehicle was a fun move by Audi and a nice tie in to the upcoming May 16th release of J.J. Abrams' movie, Star Trek: Into Darkness.





So, what happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy and his Mercedes take on newbie Zachary Quinto and his all-new Audi S7 in this two minute film promoting the new Audi. Engage....




Although newbie Spock schools the original legend in the spot (shown above), Nimoy gets the last laugh with the good ol' Vulcan Nerve Pinch.

Starring: Leonard Nimoy, Zachary Quinto
Written & Directed by: Paulilu (Paul W Downs & Lucia Aniello)
Executive Producer: Joseph Assad, PMK·BNC

Follow Audi on twitter @Audi
Get more information on the S7 at http://audi.us/18SEJtQ.

Flesh Love. 80 Vacuum-Sealed Couples Photographed by Haruhiko Kawaguchi.




Haruhiko Kawaguchi, who goes by the name Photographer Hal, is a Tokyo photographer and artist whose project FLESH LOVE literally vacuum packs couples of all types in 100x150x74 cm plastic bags. The idea is to keep love fresh forever. Once the air is sucked out of the bag by a vacuum cleaner, Kawaguchi only has about 10-20 seconds to take his pictures. Any longer and he would risk causing harm to his subjects.



Thus far 80 couples, many of whom Kawaguchi met at nightclubs in Tokyo, have participated in the project.

"When you embrace your lover, sometimes you wish to melt right into them.
To realize this wish, I've been photographing couples in small, or even cramped spaces like motels and bathtubs.
As my work has become more and more intense, I've noticed that communication is indispensable.
This time, I reached the point of photographing couples in vacuum-sealed packs, on a set that I've constructed in my own kitchen. The lights are in the ceiling, so I just flip one switch and have everything ready.
I have a few different colored paper backgrounds, which I can leave rolled up in the corner until there's none left. This gives me 10 seconds to take the shot.
In this extremely limited time I can't release the shutter more than twice." -- (Excerpts from the author's postscript)

Kawaguchi says that his female subjects have reacted much better to the bizarre vacuum-packing process than his male subjects. Women have remained calm while the men have been prone to struggle for air and feel claustrophobic. In one case, a male even wet himself. The women's most common concern is they they look good. Vanity and incontinence aside, here's a look at 42 of the photos from FLESH LOVE:























"FLESH LOVE" is one of the most unique photograph projects in the world and received the 1st place award in The Art of Photography Show 2011 held in San Diego, USA. France's Photo and art magazine "AZART" featured it inside and on the cover of their March 2011 issue.

FLESH LOVE PRINTS :
You can purchase individual prints from this series here

FLRSH LOVE GALLERY BOOK:
Or a softcover photobook of the show with 72 images here

FLESH LOVE ITUNES APP
An application for iPad of "FLESH LOVE" is available on itunes as well.

Haruhiko Kawaguchi aka Photographer Hal

A special thanks to Jaci Lerner for bringing this to my attention!

Modern Moose Road Cabin In Mendocino Costs Under $200 per Square Foot To Build.






Two couples came to architecture firm SFOSL with a shared vision of building a cabin in a remote location. They had a limited budget, but a strong passion for the site and sustainable principles in which immediately appealed to SFOSL.




At the highest point of this property in Mendocino County, views can be seen of a valley, a mountaintop and a rock formation called “Eagle Rock”. Their clients were adamant about seeing those views from their new cabin, but were also resolute about preserving the oak trees scattered throughout the site. The strategy employed by SFOSL was to capture the views while preserving the trees, and to find a way to do it for under $200 per square foot.




An additional site constraint: the roots of the oak trees were shallow and wouldn’t survive a conventional foundation. Since the trees grew on a thin layer of topsoil, they found our opportunity. By drilling precise holes between the roots to the bedrock, they were able to build the structure on stilts. With the need to access the now hovering ground floor, they poured a tiny foundation for the stair and made this the one place where the building meets the ground. This foundation also encases a concrete bathtub. The remaining three “arms“ of the building quietly hover at different heights above the ground and the raised mass. Its geometry takes full advantage of the summer breeze to keep the building cool.





Budget constraints forced SFOSL to reduce the number of window openings, and as they wanted to frame particular views, they chose to limit the use of windows to the ends of each of the “arms“. The exception came at the intersection of the views, the entry, and the communal spa.





The first arm is a living/dining/communal space. Two of the arms provide each couple with a bedroom behind a centered functional pod containing a toilet, sink and storage. In order to provide the three views at all times, they chose to center the pods and integrate the doors into the walls so that when in an open position, nothing hinders the eye.



The clerestory glass above the pods lowers the solid mass from the ceiling and allows natural light to permeate the space, even when the doors are closed. A communal spa is also seamlessly solved: the tub drops into the floor – all cast in the same concrete material. A floor to ceiling window faces the valley and you can lie in the tub and enjoy the view. The humble building interior is left simple with OSB floors and plywood walls.

Interior:







In contrast to the interior, the exterior of the project is more alien to the natural surroundings. It is clad in unfinished raw steel that changes color with the sun, due to “oil canning”, the buckling of the steel sheet material.





The interplay between the oil canning and the shadows cast by the oak canopy paint magical moving pictures year round and celebrate the trees and setting. The project is 1170 sq ft and has a total cost of $209,000 USD– That's $178 dollars per square foot. This budget made them think differently – and made them realize how much can be achieved for so little.




This project has been a sustainable journey from day one. The clients pushed SFOSL and they were happy to comply. The constraints mentioned above were some of the topics generated by this holistically sustainable approach. In most all of their projects SFOSL is first and foremost focused on how far they can question the need for each square foot. If a space has no intention – it is unnecessary and obsolete. There is no site grading. they optimized the framing. They limited windows. As mentioned above, the most sustainable square foot is the one they do not build.



all images courtesy of photographer Bruce Damonte for SFOSL

Architecture firm: SFOSL
602 Minnesota Street
San Francisco
Team: Grygoriy Ladigin, Casper Mork Ulnes, Andreas Tingulstad.
Photo credits: Bruce Damonte.

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