16 New Luxurious Motorcycle Helmets Inspired By Various Travels From Ruby Atelier.

above: The Tuileries helmet with real gold-plated chrome trim

After months of silent preparation Ruby Atelier introduces their seventh helmet collection.

Jérome Coste imagined this new collection evoking four travel journeys, extending the color range and original graphic vocabulary for the brand.

The new helmets feature deep rich lacquered colors with black rubber trim inspired by the Tropics:

detail of Folie Mericourt

detail of Paradis:


Pastels evocative of Palm Springs in the fifties, with chrome trim or gold-plated (3 microns) chrome trim:

detail of Tuileries:

detail of François 1er:


Colors and designs inspired by NASA and Space Astral travel (with an "Apollo" paint job of stripes and black leather detailing, some with a carbon fiber finish and mirror varnish):

detail of Vega:


And lastly, Hot Rod-inspired styles (very Speed Racer!) with graphics like a painted trident and pinstripes reminiscent of Vintage Los Angeles hot rods:

detail of El Mirage:

Detail of Rosamond:


The new livery of 16 ruby helmets launches the 10th of July at all of their official dealers.

Ruby Atelier

Anatomical Motorcycle Suit Features The Very Organs It's Designed To Protect.

While I do believe that there's no better way to wear your insides on your outsides than to drive a motorcycle, if you must ride a death machine, these are probably some of the coolest leathers in which you could safely clad your bod.

Killer Piñatas In Aquatic Environments. Paper Sculptures From Under The Sea.

above: Rodolfo Moraga, Gabe as Yaws, 40" x 60" photograph, hand constructed shark piñata and environment

"The Role of Piñatas" is a contemporary photography installation by Rodolfo Moraga that mixes, sculpture, live dioramas, video, sound and photography. Most impressive are the five large-scale photographic images of custom constructed papier-maché pinatas in aquatic habitats. The titles of the pieces subtly reference everything from JAWS to underwater explorer Jacques Cousteau.

Polanski For Prada. A Therapy, Starring Ben Kingsley and Helena Bonham Carter.

Branded content continues to permeate the web, especially in the case of fashion. The latest from luxury brand PRADA enlisted director Roman Polanski to write and direct a film for them that debuted at Cannes.





A Therapy stars Ben Kingsley as a therapist to patient Helena Bonham Carter. Both clad in Prada, with a few subtle and not so subtle product shots (like the stills I grabbed of the shoes and coat shown below), we see that Kingsley is obsessively drawn to his patient's purple Prada coat, culminating in the conclusion that "Prada Suits Everyone."




Hesitant at first, Polanski was given creative freedom and reunited his favorite group of actors, screenwriters, D.P and editors to produce the three and a half minute film shown below.



PRADA presents A Therapy by Roman Polanski.

"A game, a thought, that through friendship and mutual respect has come true. When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun.

The chance to dwell on what the fashion world represents nowadays, and the fact that it is accompanied by so many stereotypes is fascinating and at the same time a bit upsetting, but you definitely can not ignore it.

It's very refreshing to know there are still places open to irony and wit, and for sure, Prada is one of them" --Roman Polanski

Images from behind the scenes at the shoot:







Credits:
Starring Helena Bonham Carter, Ben Kingsley
Screenplay: Roman Polanski and Ronald Hardwood
Music: Alexandre Desplat
Production Designer: Dean Tavoularis
Director of Photography: Eduardo Serra
Editor: Hervé de Luze
Executive Producer: Max Brun
Produced by HI! Production and R.P. Productions

PRADA