Holy Mother of God, This Is What Won the 2010 Jell-O Mold Competition.

Artist Shelly Sabel was this year's Grand Prize winner in the Gowanus Studio Space's Jell-O Mold competition with her inventive "Aspic Ascension - Tastes Like Heaven", a Bloody Mary tomato aspic formed in the shape of the Virgin Mary.

Watch her wiggle (shown in clear gelatin):


The entry was presented like an altar, complete with burning candles and a 'glitzy' rosary:



The poster for the 2010 GSS Jell-O Mold competition and Grand Prize winner Shelly Sabel:

video, images and info courtesy of artist Shelly Sabel and Gowanus Studio

There's always more room for Jell-O!
So be sure to see the other post today on Jelloware, the edible drinking cups that are good for the planet!


and don't miss Liz Hickock's Jell-O cast city!

Edible Drinking Glasses That Encourage You To Litter. Jelloware.

The folks at The Way We See The World have designed edible, flavored and naturally biodegradable gelatinous drinking cups, that when tossed on the surface of the planet, actually contain organisms that nurture the growth of grasses and plants.



Jelloware re-imagines the concept of drinking, and imparts a new experience in the way it feels, tastes, smells, moves, and is even disposed of.



The cups are made entirely out of agar agar (a gelatinous substance made from red algae) and cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet, each specifically designed to compliment a corresponding drink.



Jelloware is meant to be thrown into the grass after it is used, as agar agar* is a seaweed extract and actually nurtures the growth of plants.



*Agar (agar agar) is used in laxatives, as vegetarian gelatin substitutes, as a thickener for soups, jellies, ice cream and other desserts, and as a clarifying agent in brewing, and for paper sizing fabrics. Chemically, agar is a polymer made up of subunits of the sugar galactose. Agar polysaccharides serve as the primary structural support for the algae's cell walls.(source: wikipedia)


above: The concept and design won them the honor of Runner Up for Structural/Sculptural Integrity in the GSS Jell-O mold competition.




THE WAY WE SEE THE WORLD is a product design consultancy comprised of Monica Bhatia, Chelsea Briganti, Ingrid Zweifel, and Leigh Ann Tucker, that pulls its lens back to take in the edges, where contexts take shape and boundaries form. We believe that design is fundamentally a creative response to the evolving challenges of the present. We are keen eyes in a world that changes with each blink, locating innovation in the space created by emerging realities.

Thanks to PSFK for bringing this to my attention and to Yanko Design for some of the additional images.

Edel Rodriguez Illustrates The Mohawk Loop Paper Catalog.

Artist Edel Rodriquez, a former art director for TIME magazine, was commissioned by Tomorrow Partners to create a series of illustrations for a catalog introducing Mohawk Loop, a new line of recycled and environmentally preferable papers, manufactured with windpower and made carbon neutral.

Having been an art director for a while, working on a catalog for Mohawk had always been one of the things Rodriguez wanted to do, being that their catalogs are always so well produced.

The illustrations/ artwork:








The book is beautifully designed and includes a wide variety of paper stock, photography, graphics, pullouts, embossing, cutouts, everything to show a designer what the papers are capable of.

The produced catalog:













The new Mohawk Loop line combines the best of four legendary grades into one to create the ultimate environmental paper line. Synergy, Passport, Genesis and Proterra have been integrated into this line. Every item is FSC-certified, made with wind-generated electricity, made carbon neutral and contains PCW of either 30%, 50%, 80% or 100%. Two new premium print surfaces have been added: 50% PCW silk coated and 100% PCW Inxwell. With 35 shades across 10 finishes, Mohawk Loop is now the most comprehensive and most environmentally responsible product line in Mohawk's offering.

Creative Director for the project: Gaby Brink.
Hand lettering on most of the spreads: Grady McFerrin.
The hand lettering on the fish spread is by Edel Rodriguez himself.
Printed by RR Donnelley.

Mohawk Loop: A Living Almanac is free (plus shipping) and available here.


see more of Edel Rodriguez' work here.

all images and info courtesy of the artist and Mohawk Paper.