Greatness Has Arrived In The Form Of The New PlayStation 4 Launch.

With the new highly anticipated arrival of Sony's PlayStation 4 (whose formal launch is less than 24 hours away), gamers everywhere are drooling as they await the PlayStation 4: Launch Edition new sleek console and slew of games.




Today's Event:
As part of the PS4 launch, the Standard High Line in NY has been taken over by PlayStation beginning this morning at 9am, where they lit up the hotel with PS4 game images and icons and are offering some for purchase, demos and more.






The Fabulous Launch Commercial:


A follow-up to the widely popular PlayStation 4 trailer from last June, this wonderful PS4 commercial by BBH New York coincides with the launch of Sony's "Greatness Awaits" website.

In this one minute ad, two young men role-play battle via scenes from the Elder Scrolls Online, Driveclub and Killzone: Shadow Fall, all to the tune of Lou Reed's "Perfect Day."



The song is a wonderful juxtaposition to the battle scenes, and serves as a nice tribute to the recently deceased music legend (full credits at the end of this post).

The Greatness Exchange:


The Greatness Exchange allows players a shot at winning items used in the latest PlayStation commercials amongst other thing:



First there was Bid For Greatness, rewarding the greatest gamers around. But what about everyone else? All you need is one gold trophy to take your shot. Winners randomly selected and verified. Trophies are not lost from your PSN profile.
Introducing Greatness Exchange.

To learn more about the new PlayStation 4, go here

Buy the PlayStation 4: Launch Edition

LAUNCH COMMERCIAL CREDITS:
Client: Sony PlayStation 4
Agency: BBH, New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Interactive Creative Director: Tim Nolan
Creative Directors: Gerard Caputo, Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
Copywriter: Ian Hart
Art Director: Dave Brown
Visual Designer: Rahim Masunu
User Experience Designer: Kelly Bignell
Lead Producer: Martin Mlekicki
Digital Producer: Victoria Fishel
Chief Strategy Officer: Sarah Watson
Strategist: Kendra Salvatore
Strategist: Angela Sun
Head of Comms Planning: Julian Cole
Comms Planner: Ben Zoll

Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown

Production Partner: HAUS
Creative Director: Rasmus Blaesbjerg
Technology Lead: Dino Petrone
Senior Producer: Claudine Nichols
Digital Producer: Tracey McAvoy

Editing: Union Edit
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Editor: Jono Griffith
Assistant Editor: Megan Swados

Visual Effects, Finishing: The Mill
Executive Producer: Sean Costelloe
Senior Producers: Charlotte Arnold, Will Mok
Assistant Producer: Juan Handal
Color Producer: Heath Raymond
Shoot Supervisors: Gavin Wellsman, Joji Tsuruga
Colorist: Fergus McCall

Music: Lou Reed
Additional Music Arrangement: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone

Buy the PlayStation 4: Launch Edition

12 Months of Uma. A Close-Up Look At Campari 's Complete 2014 Calendar by Koto Bolofo.

Actress Uma Thurman is the face of Campari's new (and 15th) annual calendar, this year photographed by Koto Bolofo. Wearing red fashions in 10 of the 12 months, dressed as a male in one and clad in white for December, the statuesque beauty is posed in the midst of various worldwide celebrations ranging from the United States' Mardi Gras to Brazil's Reveillon.

I have all 12 months for you as well as close-ups of Uma from each month and photos from behind the scenes of the shoot.

The Campari 2014 Calendar Cover:


Detail of the world map outline made in sequins on the dress train:


January:



February:



March:



April:



May:



June:



July:



August:



September:



October:



November:



December:



The press release with some 'Behind The Scenes' shots for you as well as a video of "the making of":



The iconic, edgy actress takes the lead in the 2014 edition of the Calendar which is entitled 'Worldwide Celebrations', with each month focusing on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.



From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery.



The celebrations in the Calendar span every continent and also include Midsummer's Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.



On starring in the 2014 Campari Calendar, Uma Thurman comments:



"To be a part of such a globally-renowned project for an iconic worldwide brand is a pleasure. I particularly admire the theme this year as I am able to share a worldwide journey of discovery, passion and style with Campari lovers around the globe. Each month, the true essence of a 'global celebration' has been captured beautifully thanks to Koto, a highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and truly dynamic imagery."



Koto Bolofo is the latest photographer to capture the renowned Campari Calendar, for its 15th edition. Having been born in South Africa, raised in Great Britain and now residing in France, Bolofo is a true world citizen, enabling him to embody the theme of the Calendar even further. Bolofo is well known for his powerful portraits, innovative fashion shoots and numerous short films. He has shot for a number of high-profile publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns for luxury brands such as Louis Vuitton and Dior.



Bolofo is renowned for his keen eye for lively and dynamic imagery, which he will be using to offer a window on the world to Campari lovers around the world in the 2014 Calendar.



On his shooting of the 2014 Campari Calendar, Koto Bolofo comments: "Campari's ethos of consistently creating striking and powerful imagery for its world-renowned Calendar aligns perfectly with what I consistently strive to achieve in my work. To work on this project with a beautiful and talented actress such as Uma Thurman is an honour, and has provided me with an opportunity to push the Calendar's boundaries and defiantly capture the passion and style which is centered on this year's truly inspiring theme."

Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: "The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery. Once again, boundaries will be pushed in order to stimulate peoples' imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn't be more appropriate to do so. With this in mind, we very much look forward to unveiling the 2014 Calendar later on this year."

The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.



The "Making Of" video:


The Calendar theme, Worldwide Celebrations,was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Client Creative Director Andrea Marzagalli and Associate Creative Director Bruno Vohwinkel.

All images and press release courtesy of Campari