New York Yankees Pitch Their New Fragrance With A Mobile Truck Experience.

The New York Yankees are pitching their new fragrance line with a mobile truck decked out in pinstripes by Scheck Outdoor.




Driving around New York to build awareness for the fragrance, which is being sold at Yankee Stadium, Macy’s and Lord and Taylor, the truck stops to engage consumers and invite them to try the fragrance along with the New York Yankee baseball 'experience.'




The interior of the truck was designed to emulate a locker room featuring memorabilia from Yankee Greats Yogi Berra to Derek Jeter, courtesy of Steiner Sports Memorabilia. The truck provides a mobile "kodak moment" for passers-by who can pose inside wearing a helmet and yielding a bat.




Passing out samples and loaded with NY Yankees imagery, the truck is both a traveling showroom experience and billboard for the new fragrance line.





About The Fragrances
New York Yankees™ fragrance:

above: This fresh, woody scent introduces an invigorating blend of sparkling Bergamot, Coriander and cool Blue Sage. As it evolves, the fragrance reveals a fusion of crisp Ivy leaves, Orange Flower and Geranium enhanced with rich earthy Patchouli, smooth Sandalwood and Suede to create a classic, timeless scent.

New York Yankees™ For Her:

above: This fruity gourmand scent introduces a vibrant blend of juicy Guava, succulent Plum and sun-kissed Apricot nectar, providing a mouth watering lift to the top. Drenched Strawberry Blossom and rich Tiare Flower enhances the femininity of the fragrance while creamy Sandalwood, delicious Vanilla and sensuous Musk create an instantly addictive quality that lingers on skin throughout wear.

When the truck is not being used for the experience, it is on the road in the NY area marketing the fragrance. Curtis Granderson and Mariano Rivera are the official spokespeople for the new scent.


photos courtesy of Thomas Iannaccone and Scheck Outdoor.


Buy the fragrances here

King Of The Road, Fit For A King. The EleMMent Palazzo Luxury RV by Marchi Mobile.

Marchi Mobile of Vienna, Austria has recently unveiled a series of three concept vehicles, one of which is the uber luxurious eleMMent RV. The space-age looking eleMMent mobile home is a modern 38 foot long and 13-feet 6 inch tall vehicle weighing over 10 tons. The aerodynamic design is said to result in up to 20 percent reduction in fuel consumption.



Based on an original 2001 design conceived of by the renowned German industrial designer Luigi Colani, the eleMMent RV has a max 530 horsepower turbo charged diesel engine, a rear diffuser made of carbon-fiber and a double tube sport exhaust. The vehicle also boasts an above average safety rating.

Exterior:
A liftable flybridge extends with the push of a button and the stairs are automatic.


Custom night light coating can be added to the vehicle:

The width can slide out to enlarge the internal space by 80%:




An operational fireplace, a 20 sq meter rooftop flybridge, lounge with wet bar, flat screen tv, rainfall shower, hydraulic lift table, sumptuous bedroom, custom exterior night glow lighting and automatic boarding entry are just a few of the fancy features.

Interior:
lounge:





Bedroom:





The following information is direct from their website:

eleMMent - the concept
The goal of our years of development has not only been to introduce a new line of luxury vehicles – but usher in a new era. This is done by a perfect masterpiece that sets itself apart at first sight. The eleMMent incorporates biomorphic shapes inspired by nature in a symbiotic relationship with design and function.

Partially based on the Colani design, the eleMMent offers reduced fuel consumption of up to 20% by its trendsetting aerodynamics, thus creating economic and ecologic harmony. Despite its eco-friendly values, the eleMMent is truly sportive with more than 500 hp, a unique carbon-fiber rear diffuser and double tube sport exhaust.



On top of that, the eleMMent offers a considerably higher safety rating than regular heavy vehicles due to the high compound strength of the glass fiber plastic cabin and the elevated seating position.

eleMMent -The Range
The different series of the eleMMent offer mobility tailored to your needs, from mobile home or vehicle for your favorite sporting events, to VIP shuttle and promotion vehicle. You will always be one step ahead with the eleMMent.

Even though it encompasses individuality without limits, the eleMMent does come standard with certain things: precise manufacturing from preeminent materials with a passion for details, component functions in a combination that have never been seen before on the market and light lacquering that allows your eleMMent to shine in the darkest night - a first in the automotive world.

Welcome to the new era in luxury vehicles.

The Company - Marchi Mobile
People never fail to notice innovation; but rarely does the excitement for it last. The passion for the new found extraordinary fades, fascinating for only the moment.

That is how it began for us. But now – after many years of development – we sparked a fire in luxury mobility. Marchi Mobile as an automotive brand represents exclusivity and extravagance that requires no explanation.

The eleMMent series from Marchi Mobile is a new class within the premium segment of vehicles, targeted to enthuse lovers of the extraordinary and visionaries that are stylistically at ease.

Only the finest companies and partners have been chosen to contribute to this masterpiece of German craftsmanship. Become part of the exclusive circle of eleMMent owners. Experience the prestige and comfort in a royal atmosphere that will create admiration among others - a feeling that few dare to explore.




Marchi Mobile GmbH
Euro Plaza
Am Euro Platz 2
1120 Vienna
Austria
Tel. 0043 1 71 72 8 238
Fax 0043 1 71 72 8 110

Email: info@marchi-mobile.com

The Year in Digital And The Brands Using It Most Wisely According to the L2 Think Tank.

A look at The Year In Digital (social media, online commerce, mobile, content sharing) as well as the 2011 luxury brand digital "geniuses" from a year's worth of L2's Digital IQ Index® research.

L2, a think tank for Digital Innovation, has selected what they are referring to as the Eight Most Innovative Digital Programs in Prestige/Luxury and 2011′s Geniuses. Brands that understand how Americans interact and engage with social media, spending more time on social sites than they do on portal sites (with 95% of that social networking time spent now spent on Facebook)



These brands have figured out how to make meaning in the fire hose of daily tweets and video uploads. They understand the implications of a world where e-commerce volume will reach $197 billion by year end (Amazon is 1/3 of that number), 85 percent of the population is blanketed with a commercial wireless signal, and Facebook hosts tens times more photos than the Library of Congress.

L2 states that "The taste for luxury goods will always endure, but the digital world moves quickly. Today’s giants have created tremendous opportunity for themselves in the marketplace, but on the web there’s always room for the rise of the unexpected, the meme, and the new, next, next thing."

And here are their picks for the The Eight Most Innovative Digital Programs in Prestige:

#1 Burberry

#2 Lancome

#3 Oscar de la Renta

#4 Estee Lauder

#5 Dior

#6 Sephora

#7 Benefit Cosmetics

#8 Kate Spade


Consumers are hungry and today digital represents the greatest opportunity for brands to punch above their weight class. As their benchmarking tracks into 2012 it looks like there are quite a few brands bulking up and throwing punches.

Here are their picks for the 2011 Digital Geniuses

Fashion: Burberry, Kate Spade, Coach, Gucci

Watches & Jewelry: Tiffany & Co.

Beauty: MAC, Clinique

China: Audi, BMW, Burberry

Specialty Retail: Victoria’s Secret, Nordstrom, Macy’s

Magazines: Time

Facebook: BMW, Audi, Belvedere Vodka, Bare Escentuals, Infiniti, Clinique, Ferrari, Bobbi Brown, Lexus, Tory Burch, Lancome, Johnny Walker

Travel: Airlines – Southwest, Delta, Continental Airlines, American Airlines; Hotels – Westin, W Hotels, Hilton

L2 looks at the state of digital (social media, online commerce, mobile, content sharing) as well as luxury and prestige brand digital "geniuses" from a year's worth of our Digital IQ Index® research.

Be sure to check out their informative library of individual videos of the ways brands are using digital here on Vimeo.

Follow them on twitter

Visit them at L2 Think Tank

The i'm Watch. An Android-Based Smart Phone For Your Wrist.

NOTE: Since this post, the I'm Watch has been redesigned. Check out the new updated better looking I'm Watch here.

Designed and assembled in Italy, the i'm Watch functions like a smart phone for your wrist. The wireless Bluetooth enabled watch works with the Android phone, the iPhone4 and, come January 2012, the Blackberry.



It can receive and send phone calls, e-mails, instant messages, text messages, stores addresses, photos, receive Facebook™, Twitter™, Foursquare™ notifications, check stocks, read the news and a lot more.





It's available to purchase now in either the Color collection (fun bright colors) or in the Jewel collection (black with yellow gold, white with diamonds, black with black gold, white with pink gold and black with titanium).



The video below shows the Color Collection and is followed by images of all the styles, the functions and technical specs.



The i'm Watch Color Collection available in White, Black, Red, Yellow, Green, Light Blue and Pink:









The i'm Watch Jewel Collection available in Yellow Gold, White Gold, Pink Gold, Black Gold, Titanium:







With i’m Watch you can:

• Visualise the watch both in the analogue and digital format: as you prefer.

• Receive calls showing name and number of caller: and see who is calling you at a glance. You can decide whether to answer or decline a call. All this while keeping your smartphone silent in your pocket.

• Call by entering the number or by using the address book: to make a call, all you need to do is enter a number or touch a name. As simple as that. And you can do it just about anywhere: simply touch a name in your address book.

• Use speakerphone: that’s going hands free. For example, avoid distractions while driving.

• Receive text messages with preview: from today, reading a text message is as easy as checking the time.

• Receive emails showing the sender and the subject: your emails straight on your i'm Watch: sender and subject are sufficient to understand importance of the email and therefore decide whether to read it immediately or later on your smartphone.

• Check the weather forecast of your city: you are updated in real time and wherever you go. Under any circumstance, weather forecast for the next hours is useful.

• Receive notifications from Facebook™, Twitter™, Foursquare™, etc.: i'm Watch is more social than you can even imagine. Keep in touch with the world.

• Download all the music you want from i’music: and then listen to it whenever. What about incoming calls? Music is paused when i’mWatch rings and to answer just click the button on your headphones.

• Download apps from i’m store: each downloaded app offers new functions to your i'm Watch, making it more and more fun and capable of doing extraordinary things.

• View the photo and image gallery: on i'mWatch your photos sparkle and shine in all their splendour. With a touch you can enlarge them and with another restore them to their original size. Just swipe the display and you can slide through unforgettable moments and instants. Always with you, all on your wrist.

• View stock market data and receive notifications: follow and keep up-to-date on all your interests, wherever you are. It is sufficient to personalise notifications you want to receive.

• Receive appointment notifications and consult the same: with only a touch you can check on your next appointment and with a quick glance read a notification.

• You can transform an idea into an app. There are no limits to your fantasy. The world of i’m Watch is open to all developers who, just like ourselves, believe that we are about to write the history of smartwatches.

• Use the apps you prefer and pass from one to another in just seconds without slowing down performances of the app in the foreground or discharging the battery uselessly. i'm Watch is multitasking.

Specs:

Size and Weight:
Height: 55 mm
Width: 40 mm
Depth: 9 mm
Weight: 70 gr (for the i'm color version)

Memory:
Flash Drive: 4GB
RAM: 64 MB

Processor:
CPU: IMX233

Display:
1.54” (diagonal) colour TFT display
240x240 pixel resolution
220 ppi (pixel per inch)


Wireless Technology:
Bluetooth 2.1 + EDR

Power and battery:
Built-in rechargeable Li-Po 600 mA battery
Charging via USB to computer system or via power adapter
Standby time without Bluetooth connection: up to 48 hours
Standby time with Bluetooth connection: up to 30 hours
Talk time with speakerphone: up to 2 hours
Time for other uses: up to 2 hours

Audio/video playback:
Formats supported: all formats

Compatible telephones:
iPhone 4
Android devices
Black Berry (January, 2012)

Operating System:
Android based

Connectors and input/output:
3.5 mm headphone, connection and power minijack
Microphone
Built-in speaker


External buttons and controls:


Languages:
English (U.S.), English (UK), French (France), German, Traditional Chinese, Simplified Chinese, Dutch, Italian, Spanish, Portuguese (Brazil), Portuguese (Portugal), Danish, Swedish, Finnish, Norwegian, Korean, Japanese, Russian, Polish, Turkish, Ukrainian, Hungarian, Arabic, Thai, Czech, Greek, Hebrew, Indonesian, Malay, Romanian, Slovak, Croatian, Catalan and Vietnamese.

*Technical specifications may be subject to change.


Buy the i'm Watch here