Move Over Taylor. Madonna & Daughter Lola's New Material Girl Is Kelly Osbourne.

Madonna and Lola Unveil Their Spring 2011 Material Girl Brand Marketing Campaign Featuring Actress, Television Host and Musician, Kelly Osbourne.

The press release:
Madonna and Lola are back for a second season and have chosen actress, musician and television host, Kelly Osbourne, as their new celebrity muse [Taylor Momsen was the first celeb they launched the line with] for their Spring 2011 Material Girl collection.



The campaign brings us back to Madonna’s roots in New York City’s East Village and was shot at iconic venues Lit Lounge and Mars Bar. Photographed by fashion photographer Brooke Nipar, Osbourne is seen posing against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional images were captured at Bathhouse Studios in New York with a set inspired by the East Village of the 80s with chain link fences and historical images.

The ads:



Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”


above: madonna and daughter Lourdes Leon aka Lola

“It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because its high fashion but it is accessible to everyone at Macy’s,” stated Kelly Osbourne. Commenting on her style, Osbourne added, “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.”



Kelly and some of the clothes from collection:





The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys.com. Material Girl is available exclusively at Macy’s and macys.com in the United States and is launching this spring in Canada exclusively at the Bay and thebay.com.



Osbourne will make personal appearances on behalf of Material Girl this spring. The campaign follows the highly successful Material Girl launch with actress/musician Taylor Momsen. To stay up to date with the latest news from Material Girl follow @MaterialGirlCol on Twitter and become a fan of Material Girl on Facebook. 

  UPDATE: The Clothing Line is defunct now.

GLEE does Madonna; Side By Side Photos and More!

above photograph by Rodelio Astudillo

The April 20th episode of the quirky musical television show GLEE honors pop star Madonna, with nothing but Madonna songs.


above photograph by Rodelio Astudillo

The talented cast members reincarnated themselves as various Madonna personas for the cover of TV Guide. From Shining Star to Virgin to The Material Girl to Blonde ambition, the cast is styled in the Madonna likenesses.



In addition to sharing the TV Guide shots with you, I've found some of the vintage Madonna photos to place them side by side for comparison.


above: big belts, bows, fingerless gloves, GLEE's Jenna Ushkowitz does early 80s Madonna


above: GLEE's Amber Riley makes a beautiful Virgin


above: Lea Michele from GLEE channels Madonna's Material Girl image


above: Diana Agron invokes Madonna in her Truth or Dare era


above: the hilarious Jane Lynch dons the Gaultier cone boobage that Madonna wore in her Blonde Ambition tour



GLEE Season 1, Episode 15
Episode Synopsis: When the glee guys begin to bully the girls, Will turns to the music of Madonna to give the girls an ego boost and teach the boys respect. (They perform Madonna's "Express Yourself" and "Like a Prayer"). Meanwhile, Kurt and Mercedes give Sue a makeover. Original Air Date: Apr 20, 2010



And yes, there is a CD which contains the following tracks:
1. Express Yourself
2. Borderline/Open Your Heart
3. Vogue
4. Like A Virgin
5. 4 Minutes
6. What It Feels Like For A Girl
7. Like A Prayer

Madonna Designs Sunglasses for Dolce & Gabbana & A Clothing Line For Juniors

You may have heard the announcement yesterday, via WWD, that Madonna and Dolce & Gabbana, after a very successful pairing for their 2010 advertising campaign, have collaborated on a new line of eyewear called MDG, featuring six designs (shown above).

Three of the six styles are shown below (images courtesy of Dolce & Gabbana and Swide magazine)






The 6 pairs of glasses will be distributed by Luxottica and feature an MDG logo on the temple. The "M" of the MDG symbol is filled with little stars, very Madonna.



The chic shades will be in D&G stores in May. They will retail from 180 to 210 euros or around $250 to $290.

Floating around the net have been some screen stills (shown below) of the upcoming campaign for the new eyewear shot by Steven Klein, who has long worked with Madonna for D&G as well as other projects.



The advertising campaign is said to be breaking in May.

This is not the only fashion design venture Madonna has embarked upon. The Material girl and her daughter, Lourdes, have designed a line of clothes for juniors that will launch at Macy's this coming August.

press release:
"MATERIAL GIRL" JUNIOR COLLECTION TO DEBUT THIS FALL

NEW YORK, March 10, 2010 (PRNewswire via COMTEX) the newly formed joint venture between Madonna and Iconix Brand Group, Inc., (Nasdaq: ICON) announced its first direct-to-retail license agreement with Macy's, Inc. for the "Material Girl" collection. "Material Girl" is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy's stores and online at www.macys.com in August 2010 for the back-to-school season. As part of the direct-to-retail agreement, Macy's will have the opportunity to launch additional brands with MG Icon in the future.

The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department.

>
above: Madonna with daughter Lourdes

In addition to the back-to-school apparel collection, "Material Girl" will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy's stores.

Neil Cole, CEO and Chairman, Iconix, stated, "We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. 'Material Girl' has a powerful retail partner in Macy's and we look forward to working together to deliver an innovative launch for our consumers."

"We believe that 'Material Girl' will be a dynamic exclusive brand for Macy's, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer," said Jeff Gennette, Macy's chief merchandising officer. "'Material Girl' will enhance the excitement of fast fashion at Macy's."



Be sure to see all the amazing images from Steven Klein's 2010 Dolce & Gabbana advertising campaign with Madonna here:

•Steven Klein Brings Out Madonna's Best For 2010 Dolce & Gabbana Ad Campaign

Photographer Steven Klein Brings Out Madonna's Best For 2010 Dolce & Gabbana Ad Campaign

above: Madonna with Stefano Gabbana and Domenico Dolce

We've seen the buffed bicepped cougar shilling for everything from Pepsi to Louis Vuitton.

But to see The Material Girl in the latest Dolce & Gabbana ads shot by well known fashion and editorial photographer Steven Klein is to see her in her most appropriate element yet. The newest campaign has the Italian singer exuding Sicilian sensuality, not unlike Italian film legends Sophia Loren, Monica Vitti and Gina Lollobrigida, to advertise their Spring/Summer 2010 collection.

She doesn't look overly styled or even overly sinewy, but instead very sexy and surprisingly beautiful as she does dishes in a kitchen that looks straight out of a small Italian village.

Exclusive in this week's Italian edition of Vanity Fair is the worldwide preview of the Dolce & Gabbanna new spring/summer 2010 campaign:





The following text is from Dolce & Gabanna's blog:
Madonna's private life is seldom out of the papers but this new Dolce & Gabbana campaign is unlike anything you have seen before. Exit the paparazzo, these shots by Steven Klein reveal much more than a grainy stolen picture, they showcase an intimate, real aspect to the ultimate icon's life.





In keeping with Dolce & Gabbana's Spring/Summer 2010 collection's emphasis on Mediterranean heritage and classic Italian sensuality, the mood isn't unlike a film from the days of Italian Neorealism. Madonna herself recalls the strong, raw sensuality of the iconic actress Anna Magnani - showcasing when soft sensuality meets bold authenticity.

More images from Steven Klein:





As Dolce & Gabbana's spring/summer 2010 collection returned to its Italian roots, evoking its strong heritage and revisiting iconic pieces such as the corset (the designer's finale was composed solely of corsets) it seemed only fitting that Madonna, who embodies both the strong sensuality of the brand and who shares an Italian heritage with the designers should be the one to showcase the Sicilian inspired collection.




above: the finale of the runway show was comprised of only corsets

In the stills below, from Italian films of the past, you can see the strong resemblance in mood and styling:

above: Italian film beauties Sofia Loren, Gina Lollabrigida and Anna Magnani

above: Monica Vitti is said to be Madonna's favorite actress

In the Vanity Fair Italy feature, Stefano Gabbana discusses the campaign and why Madonna was the perfect match: "She loved the collection," he says, "...she is passionate and impressively knowledgeable about Italian cinema," (Monica Vitti is her favourite actress and we see the resemblance)."

Photographer Steven Klein has worked with Madonna many, many times for editorial shoots, ad campaigns and personal projects. He even has a series of short films that feature her. Be sure to see those and more at his site here.

all Madonna images courtesy of Dolce & Gabbana, Steven Klein and Vanity Fair.