Gaga Gala For MOCA NEW 30th Items Go Up For Auction

As the foremost benefit event of The Museum of Contemporary Art, Los Angeles (MOCA), the MOCA NEW 30th Anniversary Gala which took place on November 14, 2009, featured Ballets Russes Italian Style (The Shortest Musical You Will Never See Again), a commissioned work by international artist Francesco Vezzoli starring Lady Gaga and dancers from the Bolshoí Ballet.






above: Vezzoli and Lady Gaga

Artist Francesco Vezzoli invited renowned contemporary artists and creators Miuccia Prada, Damien Hirst, Baz Luhrmann and Catherine Martin, and Frank Gehry to engage in his MOCA NEW Gala performance showcasing the world premiere of Lady Gaga’s new release, Speechless.




Each contributed unique elements made especially for the one-night-only production, including the Steinway Grand piano customized by artist Damien Hirst:



The dress donned by Lady Gaga was designed by Prada along with Vezzoli:


Architect Frank Gehry created a hat for Lady Gaga in his signature angular style:



Baz Luhrmann and Catherine Martin designed ballet costumes and masks for the event.




And of course, the requisite art-loving celebs were there like Brad Pitt and Angelina Jolie (aka Brangelina):


Pharrell Williams and artist Takeshi Murakami, Gwen Stefani and Gavin Rossdale:

and lots more.

a little clip from Access Hollywood of the event for you:


If you missed the event, which of course most of us did, you can bid on some of the artist and designer contributed costumes and props from the Gala.

Here's all the images and details for you, including opening bids.

MOCA NEW 30th Anniversary Gala Benefit Auction November 14- December 20, 2009
MOCA is proud to offer these extraordinary MOCA NEW objects, in addition to the exquisite masks and costumes worn by the Bolshoi Ballet dancers, in this special MOCA online auction. All proceeds will support the museum’s exhibition and education programming.


Auction Items:

Lady Gaga Costume
As the renowned headline performer at the MOCA NEW Gala, pop icon Lady Gaga was styled in an exquisite couture dress by Miuccia Prada and Francesco Vezzoli. A lyrical expression of the avant-garde, this singular design is an evocative reflection of the intermingling of theatrics and musicality that distinguishes the career of this eccentric songstress and a priceless remembrance of her one-night-only MOCA performance.


Costume Details:
•Dress made of printed doubled satin. Black and white photographic print.
•Chandelier overskirt.
•Plex boots with black satin bordersand and black satin small buttons, chandelier heels. (Size 37)

Category: Lady Gaga Costume
Value: $30,000
Minimum Bid: $20,000
Donor(s): Miuccia Prada and Francesco Vezzoli

Hat by Frank Gehry
A remarkable architectonic accessory, the sculptural hat adorning Lady Gaga at the MOCA NEW Gala is a special creation by Frank Gehry, known worldwide for his extraordinary ability to confound fixed notions of space and form. As the first art piece of its kind at MOCA, this distinctive headpiece is a unique artwork that combines the excitement of Vezzoli’s baroque discothèque with Gehry’s visionary approach to architectural innovation.



Category: Lady Gaga Hat
Value: $30,000
Minimum Bid: $10,000
Donor(s):Frank Gehry

Costumes for the Dancers from the Bolshoi Ballet, by Miuccia Prada and Francesco Vezzoli
Miuccia Prada and Francesco Vezzoli contemporized the classical Bolshoi Ballet dancers for Vezzoli's MOCA New Gala performance with impeccable costumes that thoughtfully accentuated each movement, heightening the drama of the sensually refined yet subtly melancholic tale that unfolds on stage. Showing the designers’ theatrical side, these flawless fashions—limited in this auction to one male and one female garment—are stunning constructions made and worn exclusively for the MOCA NEW Gala.



Category: Bolshoi Ballet Costumes (Male and female costumes are auctioned separately)
Value of each: $15,000
Minimum Bid for each: $10,000
Donor(s): Miuccia Prada and Francesco Vezzoli


Female and Male Mask by Baz Luhrmann and Catherine Martin
Woven prominently into the dramatic narrative of Vezzoli’s Ballets Russes Italian Style, the magnificent facial masks guard the true identity of key characters while showcasing the creative sensibility of collaborating artists Baz Luhrmann and Catherine Martin. The signature pair of masks in MOCA’s auction—male and female—reflects the unconventional mode of performative contemporary works that capture the gala’s unexpected climactic moment.

Female mask:

Male mask:

Category: Masks
Value of each: $5,000
Minimum Bid for each: $1,500
Donor(s): Baz Luhrmann and Catherine Martin

Condition of Online Sales:
Bids must start at the minimum amount stated on the individual artwork page.
All bids are binding.
Online bidding will close on Monday, November 30, 2009, at 11:59pm.
The highest online bids will be confirmed by MOCA. All property is sold “as is”.

Payment and Shipping Information:
Artworks should be paid for and Shipping arrangements must be made by Thursday, January 8th 2009.
Buyers are responsible for shipping and insurance charges.
Purchases are subject to California state sales tax.

For more information please contact Veridiana Pontes-Ring
at 213/621-1778 or vpontesring@moca.org.

The New Yorker has a great article about the event here.
Online bidding closes Sunday, December 20th at 11:59pm go here to register for bidding.

If you never saw the fabulous GREED project and exhibit by Francesco Vezzoli, check it out:

GREED: All About The Faux Fragrance Bottle, Posters, & Video

Meet Michael Govan, My Hero.

I was so happy to come across the article below in the NY Times, especially in light of the tragedy of the tearing down of Richard Neutra's famous Maslon House in Palm Springs. in 2002.

Richard Neutra's Maslon Home in Palm Springs before demolition:


The Maslon House after Mr. and Mrs. Richard J. Rotenberg of Hopkins, Minnesota destroyed it in 2002:

A Museum Takes Steps to Collect Houses

By EDWARD WYATT
Published: March 15, 2007

LOS ANGELES, March 14 — Shortly after moving here last year to take over as director of the Los Angeles County Museum of Art, Michael Govan started looking at houses — not as a place for him to live but as potential museum pieces.


Above: Michael Govan, Director of LACMA and hopefully, The Savoir of L.A. Architecture

His idea — one that has rarely, if ever, been tried on a large scale by a major museum — is to collect significant pieces of midcentury residential architecture, including houses by Rudolf M. Schindler, Richard Neutra, Frank Lloyd Wright and his son Lloyd Wright, and to treat them as both museum objects and as residences for curators.

While he has yet to acquire any properties, Mr. Govan said this week that he certainly had his eye on some, including Frank Gehry’s landmark residence in Santa Monica, a collage of tilting forms. In an interview Mr. Gehry confirmed that Mr. Govan had discussed the idea with him but said that no agreements about the house’s future had been reached.

Below: Frank Gehry residence, Santa Monica


Mr. Govan, who moved here in March 2006 from New York, where he directed the Dia Art Foundation, said his project had been driven by the immediate impression that in Los Angeles, a city defined by outdoor spaces, architecture is inseparable from art.

“It started with an effort to rethink the museum, looking at the resources that are both locally powerful and internationally relevant,” he said. “It’s clear that the most important architecture in Los Angeles is largely its domestic architecture. I’ve talked certainly to a number of people who have interesting architecture, and I’m beginning to talk to other people about raising funds to preserve these works.”

The potential cost of the houses varies widely. Many of the most distinctive properties, in Beverly Hills or the Hollywood Hills, have most recently sold for millions of dollars. Others, like Schindler’s Buck House, on Eighth Street, barely two blocks from the museum, sold for less than half a million dollars in 1995, although it clearly would be worth more than double that today.

Below: R.M. Schindler's Buck House in Los Angeles


Mr. Govan was reluctant to discuss his plans in detail, partly because he has taken only “baby steps,” he said, but also because he does not want to set off bidding wars for houses in which he is interested. He said he hoped the museum could either buy houses or have them donated, the same ways that a museum would go about acquiring paintings or sculptures.

“This whole initiative will depend on generosity,” he said. “In the same way that someone would donate a Picasso, we want people to think of ways to see these houses as works of art and to think about ways to preserve them.”

Although he said he had received an “enthusiastic response” when he presented the idea to the museum’s trustees, “we have no funds at the moment” dedicated to the effort, he added.

But the idea has already started to generate chatter in the architecture community here. Richard Koshalek, president of the Art Center College of Design in Pasadena and a former director of the Museum of Contemporary Art, said Mr. Govan’s effort was “not only crucial for the city of Los Angeles but for the history of modern architecture.”

“Architects learn from other architects,” Mr. Koshalek said. “This history will be lost if people like Michael do not take this kind of initiative.”


above: Richard Koshalek, President of Pasadena's Art Center College of Design (my alma mater)

While owning an architecturally significant house in Los Angeles has long carried a certain cachet, many potentially valuable works have fallen into disrepair or been greatly altered by renovations undertaken by a succession of owners.

“A number of them haven’t been touched,” Mr. Govan said. “But many have been badly renovated and fundamentally changed. So I think it’s kind of the last chance to try to preserve a group of these as a collection.”

Mr. Govan’s idea is perhaps all the more remarkable because the Los Angeles County Museum does not have a department of architecture or design, unlike some older institutions, including the Museum of Modern Art in New York.

But one of the museum’s first acquisitions after Mr. Govan moved to Los Angeles, after 12 years as director of Dia, was a high-rise office interior by the Modernist architect John Lautner.

The Lautner office was formerly owned by James F. Goldstein, a real-estate investor who had Lautner design the space in 1987 for the 20th floor in a building in Century City, the commercial development on Santa Monica Boulevard in west Los Angeles.

In 2005 Mr. Goldstein was informed that his lease for the space would not be renewed, and a foundation devoted to saving Lautner works began seeking a patron who would preserve the space.

The Los Angeles County Museum initially turned down the proposal because museum officials felt it did not have the room to display the 800-square-foot office. But once Mr. Govan arrived, he seized the opportunity to acquire the work for an undisclosed amount and use it not as an exhibit but as an office — specifically, his.

Below: The 850-square-foot office that John Lautner designed in Century City.


The museum now plans to install the office, which includes copper walls, a wood ceiling and a floor of black slate, as part of the renovation of the May Company building, a former department store that is on the western edge of the museum’s 20-acre campus on Wilshire Boulevard. That renovation is planned for 2008 or 2009, and Mr. Govan said he hoped to use the space as his regular office, allowing visitors access to it as an exhibit on weekends.

Similarly, he said he hoped to use the houses that he collects not strictly as museum pieces but as housing for museum staff members, a perk that he said he believed would help the museum attract new curatorial talent.

“A lot of curators here have sought out interesting houses,” he said. “I thought, ‘You could just have house tours on a regular basis to allow the public to have access to them.’ ”

Although it does not have a design collection as such, the Los Angeles County Museum of Art has hardly ignored the city’s architectural history. In 1987 it organized a tour in the Silver Lake community of houses by Schindler, Neutra and other architects of the 1920s, ’30s, ’40s and ’50s. In 1965 the museum published “A Guide to Southern California Architecture,” a book that, although out of print, is prized by real-estate agents here who specialize in architectural gems.


Above: Charles and Ray Eames at work

Various Los Angeles organizations have also sponsored tours of houses that were built as part of the Case Study program: two dozen prototypes of modern architecture, by Charles and Ray Eames, Neutra and Pierre Koenig, among others, that were commissioned by Art & Architecture magazine and built from 1945 to 1964.

Silver Lake, an area around a man-made reservoir in the hills east of Hollywood, is the site of dozens of houses that would be potential acquisitions for the museum. The 2200 block of Silver Lake Boulevard, for example, has no fewer than five houses by Neutra, who was encouraged to migrate from Vienna to Los Angeles by Schindler, who was himself born in Austria and had worked in Chicago and Los Angeles as a construction supervisor for Frank Lloyd Wright.


Above: Schindler's Wilson House in Silver lake

Schindler’s work is also ubiquitous around Los Angeles. In 2001 the magazine ArtForum listed 32 significant works by Schindler, several in the parts of Los Angeles that visitors to the city rarely get to, including Torrance, Glendale, South Central and Woodland Hills.

Mr. Govan said that because the institution was a county museum, he did not intend to limit his collection to the area immediately around the museum’s west Los Angeles location.

With Mr. Govan’s plans already being discussed in architecture and real estate circles, the museum is certain to face some competition to acquire properties, including that of Mr. Gehry. His Santa Monica house, built in 1978 and remodeled in 1993, is known for its distinctive exteriors, which include corrugated metal, plywood and chain-link fencing.

It is also in the sights of the National Trust for Historic Preservation, Mr. Gehry said, which has talked to him about its registering the house or acquiring it once he completes a new residence in nearby Venice, Calif.

“In the meantime,” Mr. Gehry said, “I’m living in it.”

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