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Showing posts with label brand marketing. Show all posts
Showing posts with label brand marketing. Show all posts

Nary A Nipple In The New 'SFW' 2013 Pirelli Calendar. Here's A Look At The Models, The Photos and A Behind The Scenes Video.



For the first time since I began this blog five years ago, I can feature the Pirelli Calendar without having to tag the post NSFW.





For 39 years, the Pirelli Calendar has been known for it's risque and artful photos of female and male nudity (like the Sexy Greek Gods calendar from 2011). But this year, the calendar, shot in Rio by photojournalist Steve McCurry, includes images of fully clothed models, actresses and singers along with pictures of Brazil's art and culture. A departure from the past, McCurry wanted this year's calendar to focus on women active in charity and let their sexiness and beauty exude from within. In addition to the models, the calendar features several images of Brazil's people, art and culture.

The models in the 2013 Pirelli calendar.
Brazilian model Isabeli Fontana:

Brazilian model Adriana Lima:

Actress Sonia Braga:

Singer Marisa Monte:

Italian-egyptian actress Elisa Sednaoui:

Czech model Petra Nemcova:

Tunisian model Hanaa Ben Abdesslem:

Ethiopian model Liya Kebede:

American model Karlie Kloss:

American model Kyleigh Kuhn:

American model Summer Rayne Oakes:


The press has only released 6 images of the 34 thus far, But I've included several more shots in the form of stills from a video about 'the making of' for you:

Summer Rayne Oakes stands alluringly amongst the bamboo:

A pregnant and sexy Adriana Lima:

Brazilian actress Sonia Braga amidst the ruins:

Capoeira masters practicing their art in Rio de Janeiro, Brazil:

A fruit seller at the market in Rio de Janeiro, Brazil:

Street art in Rio de Janeiro, Brazil:


Other shots from the calendar:













Steve Curry talks about shooting the calendar in the "Behind The Scenes" video below:


The 40th edition of the calendar includes 34 color photographs, including 23 portraits of actresses, singers and models, nine photographs depicting Rio de Janeiro’s everyday life, and two pictures of graffiti art and murals.

Adriana Lima, who was photographed while pregnant, is joined in the calendar by Elisa Sednaoui, Petra Nemcova, Isabeli Fontana, Sonia Braga, Liya Kebede and Karlie Kloss.

Launched in 1964, the Pirelli calendar has attracted some of the most famous photographers over the years, including Herb Ritts, Albert Watson, Richard Avedon, Helmut Newton, Annie Liebovitz, Mario Testino, Mario Sorrenti, Karl Lagerfeld, Terry Richardson, Peter Beard and Patrick Demarchelier.

Wish you could see all the past Pirelli Calendars? there have been several books published of Pirelli's calendars over the years:



The Press Release:
There are 34 colorful images in the 2013 Pirelli Calendar, bound together in a calendar-book: 23 portraits of actresses and models, nine images depicting bits and pieces of daily life, and two pictures entirely composed of graffiti and murals. These represent an expression of popular artistic expression that attracted McCurry's attention with their ability to reflect the social aspects he was interpreting, and became the background in many photographs.

The Calendar features 11 models, actresses and singers: Brazilians Isabeli Fontana (who appeared in Bruce Weber's 2003 Pirelli Calendar, in Patrick Demarchelier's 2005 edition, in Peter Beard's of 2009, in Karl Lagerfeld's of 2011 and in Mario Sorrenti's of 2012) and Adriana Lima (also in Patrick Demarchelier's 2005 edition), actress Sonia Braga and singer Marisa Monte; Italian-egyptian actress Elisa Sednaoui, Czech model Petra Nemcova, Tunisian model Hanaa Ben Abdesslem, Ethiopian model Liya Kebede, and American models Karlie Kloss, Kyleigh Kuhn and Summer Rayne Oakes.

"I tried to portray Brazil, its landscape, its economy and its culture, along with the human element" said McCurry. "This was the story I wanted to tell through my lens. For me photography is an important expressive means to tell large and small stories of daily life." In the background, Rio is bustling with life, with its historic quarters like Lapa and Santa Teresa, its favelas, its bars and nightclubs, its markets, dance centers and gyms, its schools and bus stops. The city appears at its most authentic, very different from the usual stereotypes. "I walked a lot through the streets, looking at all these moments of daily life and taking lots and lots of pictures," said McCurry. "I look for the moment of passage, when the image reveals a bit of tension."

“I would say I am a street photographer doing ‘found situations.’ You can photograph nudes anywhere. But these models are clothed, and each of them has her own charity. They are purposeful and idealistic people. So I wanted to photograph them in a special place, and Rio was perfect for this,”

Presented in Rio de Janeiro at the "Pier Mauá", warehouses at the old port of the "Cidade Maravilhosa.

Other Links to Pirelli posts:

• Pirelli Makes More Than Tires: Pirelli Films, Calendars, Clothes & Watches
 
• Models As Sexy Greek Gods & Goddesses For The 2011 Pirelli Calendar - ALL 36 PICS (NSFW)

• The 15 Best 2009 Calendars: From Pentagram To Pirelli


Brut for Bond. Bollinger Limited Edition Champagne 002 for 007.



To celebrate the 50th anniversary of 007’s appearance on screen in Skyfall and the Bollinger / James Bond partnership, Champagne Bollinger  has launched a limited edition special presentation box of one of their great vintages from the last century, Bollinger La Grande Année 2002.




Champagne Bollinger has been Bond’s champagne of choice since its first appearance on screen in ‘Live and Let Die’ in 1973, when the Brocolli-Wilson family decided that Bollinger best represented Bond’s impeccable taste.

The presentation box, in the shape of a Walther PPK silencer, opens by aligning the three numbers 007 and by clicking on the gun logo button, revealing a bottle of Bollinger La Grande Année 2002, the most exceptional vintage in the last decade, according to Mathieu Kauffmann, Cellar Master at Champagne Bollinger.



The bottle, adorned in shiny black and hot stamped silver, is a collector’s item in itself, an elegant celebration of the 50th anniversary of James Bond on screen. The guilloche pattern on the label and the cap is repeated on the box, a veiled reference to the grip of the pistol. 30,000 bottles of Bollinger’s 002 for 007 have been produced.



Harrods of London was decked out in tribute to 007 for the whole of October. Bollinger aficionados attended a preview launch of the 002 for 007 presentation box.



From escalators to store windows via tasting areas, Bond’s favourite champagne enjoys pride of place in the legendary department store. On display are bottles of Mr Bond’s favourite cuvées –including the mythical Bollinger R.D. and an outsized version of the box dedicated to the latest Bond movie.




The Bollinger 002 for 007 presentation box is now for sale at Harrods.com (£150) and TheWhiskyExchange (£125), Sherry-Lehman ($199), at Zachy's  ($195) and in specialist shops and wine merchants all over the globe. TheWhiskyExchange can ship to most countries in the world (price is excluding shipping costs).

photos © Champagne Bollinger and Harrods


Southern Comfort's New Spot, Beach, Brings Us A New Hero and Unlikely Sex Symbol.




The strategy 'be yourself' or "be comfortable with who you are" is nothing new - especially for liquor. But when visually communicated with the synthesis of brilliant casting, great music, impeccable direction by Tim Godsall and perfect pacing, such as "Beach", a new spot for Southern Comfort by Weiden & Kennedy, New York, it feels breakthrough.

"Beach," featuring the song "Hit or Miss" by Odetta:


Featuring the song "Hit or Miss" by Odetta, the 90 second spot (which airs on tv as a 60:), turns an unlikely sex symbol into one. The mustachioed, sun-kissed, stout, speedo-clad, middle-aged man saunters with such swagger and confidence to the lyrics 'I gotta be me... ain't nobody just like this, I gotta be me, Baby, hit or miss" that he appeals to women and men alike.





Move over "Most Interesting Man In The World"... I think I have a new hero.



Southern Comfort. Whatever's Comfortable.

Full Credits:
Agency: Wieden + Kennedy New York
Client: Southern Comfort
ECD: Scott Vitrone
ECD: Ian Reichenthal
CD: Ian Reichenthal
CD: Scott Vitrone
CW: Nick Kaplan
AD: Jeff Dryer
Head of Content Production: Lora Schulson
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Director of Business Affairs: Sara Jagielski
Production Company: Biscuit Filmworks
Director: Tim Godsall
EP: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Post Producer: Sasha Hirschfeld
Editorial Assistant: Ryan Steele
VFX Company: Suspect
VFX Executive Creative Director: Tim Crean
VFX Supervisor: John Geehreng
VFX Flame Artist: John Geehreng
VFX CG Artists: Cedrick Gousse
Producer: Tsiliana Jolson
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phil Loeb
Sound Designer: Phil Loeb
Sound Designer: Sam Shaffer
EP: Gloria Pitagorsky
Music Supervision Company: Good Ear Music Supervision
Music Supervisor: Andrew Charles Kahn
Song: Hit or Miss
Artist: Odetta


What Do Depeche Mode, Dior and Versailles Have In Common? Secret Garden, A Short Fashion Film by Inez and Vinoodh.






With a great song by Depeche Mode, stunning couture, sexy models and the luxurious Versailles Palace and Gardens as a backdrop, how can you go wrong? (Okay, so I could've done without the tear at the 2:30 mark...)



Photographers/directors Inez van Lamsweerde and Vinoodh Matadin celebrate the newest collection from fashion house Dior with Secret Garden, a three minute and 41 second film featuring the looks of the Fall 2012 collection.



Model Daria Strokous invites you to follow her on a wondrous path that winds through the Galerie des Glaces, through the palace's endless interconnecting salons, as far as the grand tree-lined walks that sweep through the classic parkland à la française.





Along the way she's joined by fellow models Melissa Stasiuk and Xiao Wen Ju for a dreamlike fashion show where Versailles is transformed into Christian Dior's secret garden, his emblematic château. D'or et Dior.




credits:
Dior "Secret Garden Versailles" (long version)
Film by Inez van Lamsweerde and Vinoodh Matadin,
Models : Daria Strokus, Melissa Stasiuk and Xiao Wen Ju
Creative Direction : Robert Lussier & Mia Forsgren
Music : Depeche Mode "Enjoy the Silence"
Editor : Otto Arsenault
DP : Léo Hinstin
Lighting Director for Inez & Vinoodh : Jodokus Dreisen
Steadicam : Eric Bialas

Dior

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