google ad sense 728 x 90
Google Launches A Powerful TV Spot To Hype Their Chrome Browser.
A smart, moving and demonstrative new 90 second tv commercial achieves a dual purpose: introducing people to both Google's latest Chrome browser and Dan Savage's anti-bullying project, It Gets Better.
"It Gets Better" for Google Chrome:
The 90 second commercial is one spot in a new campaign for Google Chrome (another spot in the campaign is Dear Sophie) which premiered last Tuesday night during an episode of GLEE and shows people using Google Chrome’s toolbar and YouTube to record videos for the It Gets Better Project to empathize with and give hope to gay teenagers who fear bullying.
The ad shows some examples of videos uploaded to YouTube to support the project by people and celebrities:
According to the NY Times, The Google ad campaign, called “the Web is what you make of it,” is the biggest offline campaign ever for Google, which has typically shied away from advertising. It declined to disclose its spending plan.
The ads zero in on the computer screen, showing what people are typing, uploading and sharing, similar to the “Parisian Love” ad that aired during the Super Bowl in 2010, which told the story of an American exchange student who falls in love with a woman in Paris.
“We try to get rid of everything but the user and the tools and let you feel what is happening there, without a lot of commentary from Google itself,” said Andy Berndt, vice president of the Google Creative Lab, which created the campaign with the ad agency Bartle Bogle Hegarty.
Full Credits
Agency: Google Creative Lab
Client: Google
Executive Creative Director: Calle Sjoenell
Agency: BBH New York
Executive Creative Director: Pelle Sjoenell
Executive Creative Director: Robert Wong
Associate Creative Director: Jesse Juriga
Art Director: Steve Pack
Art Director: Caprice Yu
Copywriter: Jeff Johnson
Head of Broadcast: Lisa Setten
Project Manager: Jessica Beavers
Web Content Research: Nickerson Research
End Tag Graphic: Buck
Music Supervisor: Search Party Music
Executive Producer: Stephanie Diaz-Matos
The "It Gets Better" campaign, started in 2010 by Dan Savage, now boasts contributions from a number of high-profile names, including President Barack Obama, Secretary of State Hillary Clinton, and, as seen in this video, Woody from Toy Story." (The Advocate, 5.03.11)
You can download Google Chrome here
The Crunchies; 2008 Tech Award Winners, Links and info
The 2008 Crunchies is TechCrunch's second annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year.
The Awards Ceremony took place at 7:30 pm, Friday, January 9 at the Herbst Theater in San Francisco.
The Crunchies is co-hosted by GigaOm, VentureBeat, Silicon Alley Insider, and TechCrunch. Best of all, the internet community is invited to choose who wins.
Best Application Or Service: Google Reader
Above: screen grab of the winner; Google Reader
Get Satisfaction
Google Reader (winner)
Minted
Meebo
MySpace Music (runner-up)
Yelp
Best Technology Innovation/Achievement: Windows Live Mesh
Above: screen grab of the winner; Windows Live Mesh
Facebook Connect (runner-up)
Google Friend Connect
Google Chrome
Windows Live Mesh (winner)
Swype
Yahoo BOSS
Best Design: Cooliris
Above: screen grab of the winner; Cooliris
Animoto (runner-up)
Cooliris (winner)
Friendfeed
Infectious
Lala
Sliderocket
Best Bootstrapped Startup: GitHub
Above: screen grab of the winner; GitHub
BackType
GitHub (winner)
Socialcast
StatSheet
12seconds.tv (runner-up)
Most Likely To Make The World A Better Place: GoodGuide
Above: screen grab of the winner; GoodGuide
Akoha
Causes
CO2Stats
GoodGuide (winner)
Kiva (runner-up)
Better Place
Best Enterprise Startup: Amazon Web Services
Above: screen grab of the winner; Amazon Web Services
Amazon Web Services (winner)
Force.com
Google App Engine (runner-up)
Yammer
Zoho
Best International Startup: eBuddy
Above: screen grab of the winner; eBuddy
eBuddy (winner)
Fotonauts
OpenX
Vente-privee
Wuala (runner-up)
Best Clean Tech Startup: Project Frog
Above: screen grab of the winner; Project Frog
Better Place (runner-up)
Boston Power
ElectraDrive
Laurus Energy
Project Frog (winner)
Best New Gadget/Device: iPhone 3G
Above: screen grab of the winner; iPhone 3G
Android G1 (runner-up)
Ausus EEE 1000 Series
Flip MinoHD
iPhone 3G (winner)
SlingCatcher
Best Time Sink Site/Application: Tap Tap Range
Above: screen grab of the winner; Tap Tap Range
Mob Wars
iBowl
Tap Tap Range (winner)
Zivity
Texas Hold Em (runner-up)
Best Mobile Startup: Evernote
Above: screen grab of the winner; Evernote
ChaCha (runner-up)
Evernote (winner)
Posterous
Qik Skyfire
Truphone
Best Mobile Application: Imeem Mobile
Above: screen grab of the winner; Imeem Mobile
Google Mobile Application (runner-up)
imeem mobile (winner)
Pandora Radio
rolando
ShopSavvy
Ocarina
Best Startup Founders: Evan Williams, Jack Dorsey & Biz Stone of Twitter
Above: screen grab of the winners; Twitter's Founders
Linda Avery and Anne Wojcicki (23andMe)
Michael Birch and Xochi Birch (Bebo)
Robert Kalin (Etsy)
Evan Williams, Jack Dorsey, Biz Stone (Twitter ) (winner)
Paul Buchheit, Jim Norris, Sanjeev Singh, Bret Taylor (FriendFeed ) (runner-up)
Best Startup CEO: Mark Zuckerberg of Facebook
Above: screen grab of the winner; Mark Zuckerberg
Tony Hsieh (Zappos)
Jason Kilar (Hulu) (runner-up)
Elon Musk (SpaceX)
Andy Rubin (Android)
Mark Zuckerberg (Facebook) (winner)
Best New Startup Of 2008: FriendFeed
Above: screen grab of the winner; FriendFeed
Dropbox (runner-up)
FriendFeed (winner)
GoodGuide
Tapulous
Topsin Media
Yammer
Best Overall Startup In 2008: Facebook
Above: screen grab of the winner; my own facebook profile
Amazon Web Services
Facebook (winner)
Android
hulu
Twitter (runner-up)