Poetic TV Ads For Visa and Apple Borrow From Dead Legends.

Two new spots, both of whom quote deceased legends in their copy - Visa quoting Amelia Earhart and Apple double quoting (from the movie "Dead Poet's Society" in which there is a quote from Walt Whitman) - have recently broken on American television. Beautiful and inspiring cinematography accompany the goose-bump inducing copy in both spots.

Visa Olympics "Flying"
This lovely and inspiring spot is the first major work from BBDO since the agency, which lost Visa as a client in 2005, won back the lead creative duties from TBWA Chiat/Day in September, 2012.

The commercial celebrates Sarah Hendrickson and the Olympic debut of Women's Ski Jumping with the words of a great woman who loved to fly.



The social media segment will use the hashtag #everywhere; a sample post for the Visa Facebook page, referring to the Hendrickson spot, reads: "That's her #everywhere. Imagine yours." They further encourage you to "Get inspired with more athlete content at visa.tumblr.com."

Apple, iPad Air "Your Verse"
With a voiceover by Robin Williams taken directly from the movie "Dead Poet's Society", this one and a half minute spot from TBWA\Media Arts Lab combines the features and use of the iPad with stunning imagery and ends with "The powerful play goes on, but you may contribute a verse. What will your verse be?" asks the campaign.



They then encourage you to share your own "verse" at http://www.apple.com/your-verse/

The World's First Interactive Print Ad (For The Moto X) Breaks In This Month's WIRED magazine.

To drive home the 'customization' concept behind Motorola's Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case.




This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:


Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.

See how it works in the video below:




Motorola

The 25 Classiest Ron Burgundy Anchorman 2 Products From Undies To Whiskey.

With Anchorman 2: The Legend Returns opening in theaters December 20th, just about everyone will recognize the mustachioed suit-clad character Ron Burgundy, whether they've ever seen Will Ferrell in the role or not. That's because the promotional tie-ins with Paramount Pictures upcoming film are, as Ron would say, "Kind of a Big Deal."



From shilling for Dodge as their Durango spokesman to his own branded whiskey, the character has inspired everything from a Ben and Jerry Scotch-flavored ice cream to Jockey briefs. Action Figures, LEGO Mini figs, Replica Coats, Panther Sex Cologne and more. Here's a look at the best of the bunch.

JOCKEY ANCHORMAN BRIEFS


Jockey has launched 100% cotton briefs briefs as The Stuff legends Are Made Of with a unique Y-front® fly that provides ample support for your little anchorman in stylish colors that say "I'm kind of a big deal!" - Ron Burgundy.



“Jockey had one of the legendary ad campaigns of the early ‘80s, and the new movie hilariously depicts pop culture of that time,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “Producing this limited edition line is a way to extend the fun and anticipation for the film to fans of the movie and the Jockey brand.”
You can buy the Jockey® Low-Rise Y-front® Brief Style #9008 here

BEN AND JERRY'S SCOTCHY SCOTCH SCOTCH ICE CREAM


Created in honor of beloved Ron Burgundy, the TV news anchor with a penchant for all things scotch, the flavor is a creamy concoction of butterscotch ice cream with ribbons of butterscotch swirl.

“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Ron Burgundy. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet."

“Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”

Scotchy Scotch Scotch is available now at participating scoop shops across the country. Pints of the flavor will arrive on store shelves over the next few weeks. You can use their online locator to find the flavor near you.

RON BURGUNDY WHISKEY


Ron Burgundy Great Odin's Raven Special Reserve Whiskey is crafted and bottled in Scotland from a 60% malt and 40% grain blend by Old St. Andrews Distillery, featuring whiskies from Speyside, Highlands and Islay.


It's available from Riviera Imports across the US, Canada and other countries. If you don't see your home state or country listed here, please contact us at Info@RivieraImports.com


RON BURGUNDY ANCHORMAN 2 REPLICA LEATHER COAT


I love that this product is available! This Ron Burgundy Shearling Collar leather Coat is an exact replica by American Leather Jacket from the Anchorman 2 The Legend Continues Movie.


•100% Genuine Leather
•Shearling Collar
•Front Button Closure
•Two Flap Pockets
•Two Inside Pockets
buy it here

RON BURGUNDY BUST, ACTION FIGURES, BOBBLE HEADS, BOTTLE OPENERS AND MORE

Anchorman Ron Burgundy 7" Bust:


A faux-bronze bust, made of heavyweight polyresin, measures 7 inches tall and includes a name plate with the Anchorman's full name: "Ronald Joseph Aaron Burgundy"
Buy the Anchorman Ron Burgundy 7" Bust

Anchorman Talking Ron 13" Figure [Explicit Language]:

Features Scotchy Scotch Vision and a LOT of cool accessories! Measures 13" Tall
This amazing action figure states 12 of Ron Burgundy's wisest gems that have been archived as future instructions for his innumerable progeny:
"I'm very important; I have many leather-bound books and my apartment smells of rich mahogany" (The language may not be appropriate for young children)
Buy the Anchorman Talking Ron 13" Figure [Explicit Language]

Anchorman Battle Ready Ron 8" Figure:

•13 points of articulation
•Measures 8 Inch tall
•Features custom tailored suit and battle weapon!
buy the Anchorman Battle Ready Ron 8" Figure

Shop More Anchorman Toys and Items Here

RON THE ANCHORMAN - miniBIGS Custom Minifigure:


Made by MiniBIGS in Warren, Michigan, it's not an official LEGO product but is made from Genuine LEGO Minifigure Elements and can be purchased for $20 here

BRIAN FANTANA'S SEX PANTHER COLOGNE (with Growl Carton):

Made by Omni Consumer Products and officially licensed from the movie, Sex Panther Cologne is the most awesome cologne ever made in the history of the entire world. Scientifically engineered from space age petroleum distillates and animal byproducts, 60% of the time, it works every time. Unleash your inner animal! Carton package actually growls when you open it!


Sex Panther Cologne lures you in with clean and refreshing top notes of juniper and fresh air accord while the heart contains lavender and sensual musk. As the cologne evolves it turns warmer as it envelopes you with masculine notes of cedarwood and sandalwood.
Notes: Fresh Air Accord, Juniper, Lavender, Sensual Musk, Cedarwood, Sandalwood
Style: Fun. Masculine. Animalistic
Category: Fougere (Aromatic)
Made in the USA
buy it here

ANCHORMAN MUSTACHE AND WALLET SET

Anchorman Mustache & Bifold Wallet Set. Keep it classy world when you have this officially licensed Anchorman Mustache & Bifold Wallet Set. Brown bifold wallet features white screen printed lettering and comes complete with an officially Ron Burgundy mustache. Officially Licensed.
buy it here

T-SHIRTS, POSTERS, HATS and MORE from PARAMOUNT PICTURES


Of course, Paramount Pictures has their own slew of products. T-shirts, hoodies, mugs, messenger bags, water bottles, mobile phone cases, hats, stainless steel flasks and more bearing some of Ron Burgundy's most famous quotes from "I love lamp" to "Stay Classy San Diego"


Shop for the above items here

Hot Topic is another official partner with the movie and has a few items such as a talking pen, rubber bracelets and t-shirts:

buy the above items here

And of course, his biography, Let Me Off at the Top!: My Classy Life and Other Musings


TRIVIA:
The actual Ron Burgundy suit (below) from the original movie was auctioned and sold for a whopping $22,500 through liveauctioneers.com and was described as the following in the auction catalog:

WILL FERRELL “RON BURGUNDY” COSTUME FROM ANCHORMAN: THE LEGEND OF RON BURGUNDY - (DreamWorks, 2004) This is pompous but loveable newscaster Ron Burgundy’s (as played by Will Ferrell) signature suit from the movie Anchorman: The Legend of Ron Burgundy. The costume consists of a bright red Polyester blazer, white button-down shirt and blue and white striped power tie. Faux-wood plastic buttons ornament the loud jacket on the front closure, cuffs and hip pockets. Matching red pants end in bellbottoms. A pair of stark, Pat Boone-white, stitched leather loafers with black rubber soles completes the ensemble. Will Ferrell wears this signature suit throughout the hilarious comedy and in key publicity and ad media. A rare and stunning signature costume from a favorite American comedy, endearing comic character and comedian.

Anchorman 2: The Legend Continues


With the ‘70s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – all of whom won’t make it easy to stay classy… while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.

Anchorman 2: The Legend Continues Official Site

images courtesy of Jockey, Riviera Imports, Paramount, Omni Consumer Products, and the other manufacturers listed in this post.

The Latest Paper Sculptures, Editorial and Advertising Work From Su Blackwell

The enchanting book sculptures by Su Blackwell have been featured commercially and in fine art galleries around the world. Created on various scales, her amazing craft has been used as full sized sets for videos, theater productions and television commercials, window displays and editorials as well as compelling small boxed sculptures, installations and fine art exhibitions.


above: Su Blackwell's The Little Prince


above: for The 2008 Snow Queen video

While many art sites and blogs showcased her talents, it's been awhile and she has some new work worth sharing.  Here's a look at some of her latest (2012-2013).

Snow White:

Editorial:

Nature:

The Last Unicorn:

Rose:


2013 Editorial work for Intelligent Life Magazine, Oprah Magazine and Real Simple Magazine:


Some of her earlier pieces from 2009-2011 That I especially favor:
Out of Narnia, 2009:


Little Red Riding Hood, 2010:



Baron In the Trees, 2011



Su Blackwell's work is often used in advertising and marketing because it's a nice and unique way to conveyy people and places that is different from photography. Many large brands (Cartier, Volvo, British Airways, to name a few) have featured her work in their stores, commercials and print ad campaigns.

British Airways:


The Fairmont Hotels have commissioned her work on a few occasions:


Crabtree & Evelyn posters:


Volvo:


Pilsner Urquell:


Harper's Bazaar editorial:


Theater set for The Snow Queen:


Video set for Indah:


In-store installations:



Su talks about her craft in this video from the artist:


Available starting December 5th, 2013 (and can be pre-ordered now here) is this Artist Monograph from Su that catalogs her work from 2006-2013:

above: Su Blackwell 'Book Sculptures', Case-bound, hard-back with 84 full-colour pages. Measures 297mm x 210mm.

Su says of her work:
”I often work within the realm of fairy-tales and folk-lore. I began making a series of book-sculpture, cutting-out images from old books to create three-dimensional diorama’s, and displaying them inside wooden boxes”.

”For the cut-out illustrations, I tend to lean towards young-girl characters, placing them in haunting, fragile settings, expressing the vulnerability of childhood, while also conveying a sense of childhood anxiety and wonder. There is a quiet melancholy in the work, depicted in the material used, and choice of subtle colour.”

Paper has been used for communication since its invention; either between humans or in an attempt to communicate with the spirit world. I employ this delicate, accessible medium and use irreversible, destructive processes to reflect on the precariousness of the world we inhabit and the fragility of our life, dreams and ambitions. -- Su Blackwell, 2007

A great holiday gift for both young and old is the book, The Fairy-Tale Princess: Seven Classic Stories from the Enchanted Forest, which features seven classic fairy tales, imaginatively retold and illustrated with Su's specially commissioned paper-cut constructions:






buy it here

Her online shop features laser cut greeting cards, signed monographs, prints of her work, journals and more.

Su Blackwell Studio Ltd. was set up in 2011 to work on a variety of projects, commissions and collaborations. The studio comprises of Su (director) and her assistants, ‘Emma and Freya’.

Su is represented by Long and Ryle Gallery, London.

Su Blackwell