Architect Zaha Hadid Designs Wild, Innovative, Limited Edition Nova Shoes For United Nude.

Pritker Prize winning architect Zaha Hadid teamed up with Rem d Koolhaas of United Nude to create Nova, a $2,000 limited edition haute couture shoe available in Black, Silver or Rose Chromed Vinyl and Carbon Fibre.



Zaha Hadid and UN’s Creative director Rem d Koolhaas have been talking about shoes since they first met years ago. Hadid, an architect with a passion for shoes, and Rem D, the original shoe architect, agreed to collaborate on the design of a shoe with no pre-conceptions and ignore all the rules to create an entirely new form of shoe.


above: Zaha Hadid at the launch of the shoe at L'eclaireur, Paris

The result is quintessentially Hadid. The revolutionary design of the NOVA shoe combines innovative materialization and ergonomic considerations with the dynamism of Hadid’s unmistakable architectural language to convey an inherent sense of movement; revealing the experimentation and invention of Hadid’s process through every stage of design and construction.

The NOVA Shoe in Black Chromed Vinyl and Carbon Fiber:






United nude’s advanced shoe engineering and hadid’s remarkable design have combined in a most revolutionary shoe, for which an entirely new way of shoe making was invented. Techniques such as injection- and rotation molding, as well as hand-molded methods, such as vacuum casting, were combined.




In fact, the NOVA is among the first shoes in history to employ rotation molding, which is the only molding technique that allows for such a smooth and seamless result.



above: The Nova Shoe launch at L'eclaireur, Paris

The upper of the shoe combines metallic chromed vinyl rubber and is lined with the highest quality Italian kid nappa leathers. The hidden platform and heel are composed of fiberglass and the outsole is made of rubber.

The NOVA Shoe in Rose Gold Chromed Vinyl and Carbon Fiber:






“United Nude’s collections are provocative yet sensual. Rem D Koolhaas’ unrelenting experimentation at the cutting edge of fashion never fails to capture our imagination.” explains Hadid. “I have always appreciated those who dare to experiment with materials and proportions. Our collaboration with United Nude reinterprets the classic shoe typology; pushing the boundaries of what is possible without compromising integrity.”

The NOVA design incorporates intricate striations juxtaposed with dramatic realignments, establishing a direct formal relationship with the shoe’s primary structure and expressing the dynamic forces applied by every step of the wearer.

The NOVA Shoe in Silver Chromed Vinyl and Carbon Fiber:






Guided by her 30 years of experience working with complex structural principles on all scale levels, Hadid has developed an innovative cantilevered system that allows the staggering 16cm (6.25 in) heel to appear completely unsupported.

The rhythmic, articulated transformation of the shoe’s composition encapsulates the seamless integration of materials, inventive engineering and highest standards of comfort. As Hadid’s most recent expression of this symbiotic association, the NOVA shoe design transcends the disciplines of fashion and architecture.

The making of the shoe:




“Zaha consistently reinvents the program with her own ideas and interpretations. Her visionary creations are often unexpected, yet reinforce their origins,” says Koolhaas. “I could not resist the challenge to work with Zaha. We gave ourselves the greatest degree of experimentation and used the latest digital design and manufacturing technologies to create one of the most innovative shoes ever produced.”



Credits:
Design: Zaha Hadid with Patrik Schumacher
Design Team: Maren Klasing, Maha Kutay, Woody Yao

The shoe, in sizes 35 to 40, will come as numbered limited editions of 100 per color and is available only at very select stores such as L’eclaireur in Paris and both the Zaha Hadid design and United Nude webshops.

Chipotle's "The Scarecrow" : The Film, The Game and A Look Behind The Scenes.

Following up on the success of their 2012 Cannes Grand Prix winner "Back To The Start" (shown below), Chipotle and CAA Marketing have released a new short film and an interactive game that take an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos.

Back to The Start:


“The Scarecrow” is at once an addicting game, a poignant short film, and a project that reflects what the folks at Chipotle believe in. The city of Plenty is a glimpse at a future that may not be far off. Processed food, animal confinement, and the use of synthetic growth hormones, non-therapeutic antibiotics, and toxic pesticides are rampant in our food supply. Educating people about alternatives is a journey for the Scarecrow, and it continues to be a journey for us.

The Short Film


In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.




Produced by Chipotle, the film was created by Academy Award®–winning Moonbot Studios and is set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory.” Beautifully performed by Grammy Award®–winning artist Fiona Apple.

The Scarecrow:


Behind The Scenes:






The Game:


The video is accompanies by a game for your mobile devices.



The Scarecrow needs your help to foil the evil plans of Crow Foods and break the crows‘ monopoly on food production and supply in the city of Plenty. Tilt your device to navigate through each level, outsmart the Crowbots, unlock extras, and restore hope for animals, farms, and the environment, while providing the citizens of Plenty a healthy and delicious alternative.






Download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.

The Chipotle Cultivate Foundation is a non-profit organization established by Chipotle Mexican Grill to continue and strengthen its philanthropic efforts.



Dedicated to creating a sustainable, healthful, and equitable food future, the foundation supports farmers, ranchers, educators, and programs that are working to develop sustainable practices and teaching younger generations about issues in the food chain.

Over the years, Chipotle has contributed more than $2 million to fund initiatives that support sustainable agriculture, family farming, culinary education, and innovation that promotes better food.

Chipotle

IndyPlush - Endangered Species Plushies and Cool Stuffed Toys With A Conscience.

IndyPlush, who creates imaginative, adorable and hip plush toys made in Los Angeles, has just launched their Endangered Species collection (some shown above) from which a portion of all profits goes toward educational or wildlife protection organizations. But before showing you that collection, first a little background on the company and their original line of plush products.

IndyPlush Original Collection:



It all started with Plinio Garcia and Andrew Ruesch's son Luke, who was in Franceil Masi’s kindergarten class. Masi, who is not only an elementary school teacher, but also an artist as well as an author and illustrator of children's books, annually asks her students to draw a picture of an animal at the end of each school year. She then turns them into plush toys as a remembrance.


above: Luke's dog is now one of their best sellers.

When Luke brought his plush dog home, Plinio Garcia and Andrew Ruesch loved it. At the next teacher conference, they asked Franceil if she wanted to start a business and that’s essentially how IndyPlush started. Now, Luke’s Dog is one of their best sellers.


above: the Large Owly is their priciest plush at $99

Cute, cuddly and cozy with an edge (moustaches, skeletons and pirate patches), the toys are made with sustainable and eco-friendly materials in Los Angeles. They presently offer 26 different plush toys with prices ranging from $30 to $99 depending upon style and size.

Bunny Skelly in various colors:

Long and Short-haired Wooly Cats:

Spiny Monsters in various colors:

Pigwy:

Skelly Cats and Señor Cat:

Señor Pigwy:

Owly Pirates in various colors:

The pink, bald Love Monster shown in the first image is also available.

The Endangered Species Collection
Now, their newest collection, The Endangered Species consisting of 13 lovable characters from which a portion of the proceeds benefits educational and wildlife protection programs:














Just look how good my own Indy Plush Endangerd Species Tiger looks in my home:


Franceil, Plinio and Andrew now design, create and construct their adorable and hip plush toys in Los Angeles, California and they can be purchased here at their online store.


For other purchase inquiries or questions, please contact rick@indyplush.com

Bewitching Promos For American Horror Story's Coven Are Spectacularly Spooky.

Two nights ago, the first real promo for the upcoming third season of the FX Network's American Horror Story: Coven began running. Preceded by five 20 second teasers (all of which are also shown in this post), the latest promo, Initiation, is the first to reveal the cast and is absolutely impossible to ignore. Beautifully shot and accompanied by an eerie rendition of House Of The Rising Sun, it is compelling enough to get just about anyone to tune into the premiere on October 9th.