Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.

Marilyn Monroe Biography ad and detail:


Elvis Biography ad and details:



Andre Agassi Biography ad and details:



The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.

The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.



Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

The Sexist Lingerie Ads with Gisele Bundchen that Brazil Wants to Ban.

Is breaking bad news to your significant other easier when you're sporting sexy lingerie? That's the message behind Brazilian lingerie brand HOPE's campaign - urging women to use 'their natural charms' when delivering less than appealing information to their husbands. Are men really that easy? If you look like Gisele, I bet they are.



The land of waxed coochies and sexy supermodels is considering a ban on the ad campaign (whose three spots are shown below).

Brazil's Ministry for Women called Wednesday for the suspension of a television ad campaign featuring lingerie-clad supermodel Gisele Bundchen, saying it reinforces the stereotype of women as sex objects.



The agency said in a statement it was asking the state council on advertising to halt the use of the ads with Bundchen, the Brazilian native who is believed to be the world's highest paid model.



The ads "reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry said in a statement.



In the ads for the Brazilian intimate wear brand Hope,"Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.

The TV ads send a message "that sensuality can melt any man" and "encourages Brazilian women to use their charms... to minimize the reactions of their husbands," the ministry said.

The ministry managed to ban a beer ad in 2010 featuring US model Paris Hilton in suggestive poses.

Copyright © 2011 AFP. All rights reserved.

The 'Utter' Mouth Pot or Vase by Thelermont Hupton.

These fun tabletop vessels are made of fine earthenware and measure 160mm x 100mm tall. The opening is that of a human mouth, compllte with parted lips and teeth.

In the words of the artist:
"The Utter pots, using the form of a mouth, are a literal manifestation of the concept of objects ‘talking’ to the user.

The finished piece is humorous and edgy. The parted lips of the female mouth may even be construed as sexual. They invite us to ponder what the rest of the ‘face’ might look like.

The Utter mouth pot is designed to be used decoratively or functionally as a vessel for flowers, pencils..."




Price: £39
buy the utter mouth pot here