DDB Auckland Makes An Impression Selling Shorts For Superette

To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading "Short shorts on sale Superette"



The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.




Credits:
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen

Marc Newsom's Limited Edition Hourglasses For Ikepod.

Designer Marc Newsom first unveiled his stunning modern hourglass for Ikepod at last year's Baselworld. The hourglass was created in 2 models, the HGS20 and HGS80. Both are made of Borosilicate glass and measure 300 x 250 mm. Weighing 9.6 kg. the sand is made of stainless steel nickel nanoballs while in the HGS80, it is made of actual gold-plated nanoballs.



You'd be hard-pressed to find a more elegant way to keep track of time.

The HGS20 -the stainless steel nanonball version- will soon be available for purchase at Colette

Canadian Emblem Vases By Katharine Morley

Miss your native Canada? Or want something to remember The Great White North by? Then consider these sweet Emblem Vases by Canadian artist and designer Katharine Morley.



Each of the porcelain vases features a hand drawn icon- be it flora or fauna- reminiscent of a province or place in Canada;
Pink Lady’s Slipper - PEI
Common Loon - Ontario
Great Horned Owl -Alberta
Inukshuk - Nunavut
Fleur De Lis -Quebec
Woodland Caribou -Newfoundland & Labrador
Spirit Bear -British Columbia
Red Spruce -Nova Scotia



Photos by Noa Bronstein

Title: Canadian Emblem Vases
Material: Hand drawn on porcelain, glaze
Dimensions: Approximately 7″ tall by 2.5″ diameter
Available: The Design Exchange Shop
Price: $50

Katharine Morley