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Capturing Toy Soldiers With Mini Blue Helmets All Over The World.






The engaging interactive Miniscule Blue Helmets on a Massive Quest was spearheaded by designer Pierre Derks, a project which has also spawned a new book.



Starting in the Hague in Holland, the task engaged people all over the world to shoot photos of 50,000 little plastic toy soldiers wearing hand-painted blue helmets, hats or berets from over 60 global locations. The blue helmets and berets are a nod to the colored helmets worn by the UN Peacekeepers.






The mass manifestation of the Miniscule Blue Helmets in public space implies that the potential of getting confronted with a heavily armed blue helmeted soldier is within reach of a global audience. Although it is obvious that the encounter is rather different from running into a real-life UN Blue Helmet [shown below], it might just trigger the same questions and feelings about their presence and deployment.




The photos, shot by varying individuals, are then uploaded to a global Google map with a geo tag so you can access where the image was shot and by whom.



The Mini Blue Soldiers Google map can be viewed as either terrain or satellite:


Click upon the icon of the little blue helmets on the google map and you'll get the location, the name of the photographer and the opportunity to view the photograph.



There's no end to the places these little soldiers have been captured. From inside a little apartment in Amsterdam:

to on the ledge of the Grand Canyon:


Eyewitnesses of the quest have submitted hundreds of photos like the ones shown below:








The Book:


Miniscule Blue Helmets on a Massive Quest, the Book by Pierre Derks

“Tiny in size, huge in scope”

The book ‘Miniscule Blue Helmets on a Massive Quest’ by Pierre Derks shows the worldwide intervention of 50,000 plastic toy soldiers with blue hand-painted helmet, beret or hat by means of 500 selected photo's of the mini Blue Helmets on locations in more than 60 countries. An international spectrum of specialists shares in the book their reflections on the project and their expertise on topics that are related.

The book contains text contributions (written in English) by: Susan Manuel, Roger Stahl, Jonathan Vickery, Patrick M. Regan, Jos Morren, Linda Polman, Matt Groff, Christ Klep en Damon Stanek.

The open nature of the project has led to a fascinating variety of outcomes that contributed to the layered meaning. An example is the adoption of the project by Dutch Blue Helmet veterans who took part in the UN mission in Lebanon (70's / 80's). Jos Morren (Association of dutch military war and service victims): “Frank bought 2,000 of those little green men and painted the helmets blue himself, constantly carrying them with him and leaving them in tactical spots. (...) Eric took it more slow, but became inseparable from his one Miniscule Blue Helmet. Very handy, because if you lose touch with the world because of a psychological blockade, you just put your little buddy on the table. Very effective in such a situation. Out of the blue, those boys were suddenly given a healthy, creative form of self medication, through the art of Derks.”

Order the book here


The publication is made possible with the support of Fonds BKVB (The Netherlands Foundation for Visual Arts, Design and Architecture). The project expanded in collaboration with LhGWR and the TodaysArt Festival.

Echoism, Your Left Side Vs. Your Right Side.



Above: one of the subjects in Wolkenstein's photography study of facial asymmetry

Do you have a good side? Most people do. Rarely are faces symmetrical and more often than not, features are misaligned and various facial characteristics make one side of your face appear very different from the other.



I first introduced you to the work of Julian Wolkenstein three years ago. Echoism, a recent project of his, plays with the notion of your own identity as expressed through your features. What do you look like? What are the things that make you look like you? If you are made symmetrical, do you consider yourself more beautiful, less so, or is it just weird? Or is it you at all? Do you have a best side? What is to be said of left and right brain dominance?



The process is a face-to-camera portrait, after which the image is split into a left and a right section, then one side is horizontally flipped and placed against that same side to make up two separate portraits of the right side and left side of a human face.

In photographer Julian Wolkenstein's initial project, the subjects were specifically cast for their individual facial features. They were photographed front to camera and in the same position. They were asked not to express emotions or character.

Below are images from the study:









Echoism is now available for you to try via an online website or with an app you can buy in the itunes app store. If you've got a built in camera on your computer, you can visit the website, have your image immediately taken and upload it to the site.

Echoism.org is a project by artist and photographer Julian Wolkenstein.
via Trendland via Notcot

Move Over Taylor. Madonna & Daughter Lola's New Material Girl Is Kelly Osbourne.



Madonna and Lola Unveil Their Spring 2011 Material Girl Brand Marketing Campaign Featuring Actress, Television Host and Musician, Kelly Osbourne.

The press release:
Madonna and Lola are back for a second season and have chosen actress, musician and television host, Kelly Osbourne, as their new celebrity muse [Taylor Momsen was the first celeb they launched the line with] for their Spring 2011 Material Girl collection.



The campaign brings us back to Madonna’s roots in New York City’s East Village and was shot at iconic venues Lit Lounge and Mars Bar. Photographed by fashion photographer Brooke Nipar, Osbourne is seen posing against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional images were captured at Bathhouse Studios in New York with a set inspired by the East Village of the 80s with chain link fences and historical images.

The ads:



Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”


above: madonna and daughter Lourdes Leon aka Lola

“It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because its high fashion but it is accessible to everyone at Macy’s,” stated Kelly Osbourne. Commenting on her style, Osbourne added, “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.”



Kelly and some of the clothes from collection:





The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys.com. Material Girl is available exclusively at Macy’s and macys.com in the United States and is launching this spring in Canada exclusively at the Bay and thebay.com.



Osbourne will make personal appearances on behalf of Material Girl this spring. The campaign follows the highly successful Material Girl launch with actress/musician Taylor Momsen. To stay up to date with the latest news from Material Girl follow @MaterialGirlCol on Twitter and become a fan of Material Girl on Facebook. 

  UPDATE: The Clothing Line is defunct now.

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