Rihanna For Emporio Armani's New Fall Underwear and Lingerie Ad Campaign.

Each year fashion brand Emporio Armani chooses a new celeb to be scantily clad in their black and white ad campaign for underwear and lingerie. Shot by Steven Klein, this year's sexy siren is Rihanna, replacing last year's Megan Fox and David and Victoria Beckham.



Taken in a black Lincoln Continental in New York, Rihanna's photos by Steven Klein (shown below) were just unveiled to the public.






Steven Klein

Mert Alas and Marcus Piggott shot Megan Fox and Victoria and David Beckham for the brand's 201o underwear campaign:


Emporio Armani

UPDATED: Volvo Concept You Revealed. Scandinavian Luxury with Smart Pad Technology in a Sleek Sedan.

Concept You from Volvo Cars: Luxurious Scandinavian design with intuitive smart pad technology




Last week Volvo teased the public with this video:


Volvo now takes the next bold step in the evolution of the company’s next luxury car. The Concept You, revealed today at the 2011 Frankfurt Motor Show, blends contemporary Scandinavian design and exquisite craftsmanship, with intuitive smart pad technology.



Concept You picks up where the Concept Universe, revealed at Auto Shanghai earlier this year, left off. With a full interior, Concept You gives the global car buying public an exciting glimpse of the craftsmanship and innovative technology that will be the hallmark of future Volvos.

Smart pad technology create an uncluttered interior
The Concept You explores new territories in Volvo’s search for the ultimate intuitive car. A number of touch screens are used to replace buttons and controls in order to make the driver totally connected, and in control. The technology also helps to create a refreshingly uncluttered interior.



The control centre in Concept You consists of four main areas; a digital Driver Information Monitor, a head-up display on the windscreen, a touch screen on the upper part of the centre console and a touch screen between the two individual rear seats. The wood/leather steering wheel has aluminium and glass paddles with integrated touch screens.





The touch screen in the upper part of the centre console remains in sleeping mode until the driver looks at it. A hidden infrared camera registers the eye movements and information is displayed on the screen. Another sensor registers hand movements and triggers the infotainment system’s control mode. The possibilities are different depending on if the screen is approached by the driver or by the front seat passenger. “Certain functions, such as surfing the web, are only accessible from the passenger side while the car is rolling. The technology knows who is the present operator and adapts itself automatically,” says Peter Horbury, Vice President Design at Volvo Car Corporation.

First-class craftsmanship and hand tufted wool carpets from Kasthall:


With a striking interior, Concept You offers luxury customers to experience true craftsmanship and Scandinavian design at its best.




The wooden floor, that echoes Scandinavian homes, is covered with a specially designed, hand tufted carpet from the world-famous Swedish brand Kasthall. Just like the rest of the interior it fades from dark in the front to light in the rear. The front texture has a sporty firmness, while the rear part of the carpet is luxuriously soft.



The four individual seats, blend chrome-free leather from Bridge of Wear with Dinamica ecological suede. The interior also integrates the luxury qualities of a tailor made suit into the car.



The back of the front seats and the door panels feature exclusive Italian fabric and designs from the Swedish fashion house Oscar Jacobson. “The interior is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience. It is exceptionally refined, yet with all the simplistic assets that makes Volvo champions of the uncomplicated,” explains Peter Horbury.

Inspiration from Georg Jensen
The Concept You is Volvo’s largest and most luxurious sedan ever. Its fast and sculptural silhouette is emphasised by the liquid metal paint, and the 21-inch polished aluminium wheels with tyres from Pirelli. Up front, the grille – which has a more classic appearance than the Concept Universe – features details with the same, beautifully polished craftsmanship.



“The design of the wheels, the grille and details in the innovative headlamps has been inspired by the exquisite works of the world-famous Danish design house Georg Jensen. Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury. This design should feel handcrafted and durable enough to stand the test of time,” says Peter Horbury.

images and info courtesy of Volvo New updated photos courtesy of Pocket-Lint.

You can see a live unveiling of the car today at the Frankfurt Auto Show on Volvo's facebook page here.

Kmart Hips Up Their Image and Asks You to Show Us What You Got In A New Campaign.

Seems that Kmart has finally killed off that terrible talking blue lightbulb- or at least I hope so. Their big new fashion marketing effort created in conjunction with Minnesota based Peterson Milla Hooks, "Money Can't Buy Style," is complete with new logo, a new attitude, new music and a new blog.





Debuting in the fall of 2011, the new campaign is aimed at empowering customers to embrace their individualism when approaching fashion. Rather than focusing on brand names or even trends, the ads will emphasize self-expression in fashion by featuring real people in Kmart looks they've created themselves.




The series of digital spots created for the web range from 6 seconds to a minute and invite people to "show us what you got" and will include 20 real people in a variety of pieces from the fall 2011 Kmart collections, selected and styled by each individual. The Kmart team spent three weeks hitting the streets across the country to find real people who reveled in their individual style and brought it to life in incredibly unique ways.



"Our goal is to get people to look at Kmart apparel differently," said Tara Poseley, president of Apparel at Kmart. "We took a fresh approach in our campaign with a message that truly embodies what Kmart does best -- making the aspirational attainable. We have great fashion that we're not getting credit for today. We hope the campaign will get people to consider us for what is a very compelling brand portfolio."

When it came time to shoot the campaign, the creative team wanted to ensure a casual, upbeat atmosphere where everyone could feel at ease and comfortable in letting their style shine through. Each look was shot privately with the talent and photographer only for enhanced intimacy. As is typical in fashion shoots, surround sound music was blasted throughout the sessions to create a high-energy environment that kept participants energized throughout the day. Authenticity was essential: to capture the true essence of each participant, and encourage him or her to be both spontaneous and natural in their self-expression, the photographer asked fun and unconventional questions. The end result was a series of genuine responses and expressions captured on film.



"Our new campaign is a disruptive break from fashion advertising clutter," said Robin Creen, chief marketing officer of Apparel at Kmart. "It truly hits the mark in conveying how fun and accessible fashion can be, by capturing the essence of real people who know how to put it all together."

In addition to highlighting the true style of everyday people and the attainability of great fashion, the campaign is designed to convey the insignificance of money in making a statement. With new brands and a new approach to style, Kmart hopes its accessible fashion environment will also excite the senses and inspire unique, personal style through mixing and matching.

The new campaign will launch in September with an assortment of print, digital and outdoor advertising.

You can see all of the "Money Can't Buy Style" Kmart spots here