
1800® Tequila Essential Artists Campaign -- Earlier this year 1800® Tequila launched an inspired campaign featuring nine cutting-edge artists it considers to be Essential.
These artists and their artwork were featured as part of a national advertising campaign including print, billboards, internet, and radio, and now each piece of artwork is featured on 1800® limited edition tequila bottles, available nationwide in stores now (or online here )

Below are the artists, their bios and their bottles from the Essential Artists collection. I have to tell you, the photos don't do them justice. I was generously sent the Hannah Stouffer bottle shown below, and it's just stunning!
Hannah Stouffer:
Stouffer defines her illustration style as an exploration and embellishment of subcultures- and her work clearly presents that combination. The study of subcultures, their symbolism, and their unification with contrasting, unconventional imagery and decoration create the compositions in Hannah’s work. She draws inspiration from historical eras, lapsing all the way from Antiquity, through the Middle Ages, to Modern times- all the while maintaining an awareness of current attractions and tendencies. It is her skill at engaging these together that provides the basis of her work.
Jorge Alderete:
As an independent animator, he has worked for MTV Latin America and Japan, Nickelodeon Latin America and Brazil. He has been coordinator of the animation section on the internet for MTV Latin America. Also he has been a jury of the MTV On-line Prizes 2001 (animation category) and One Show 2004 (design category) in New York. His work has been published in several specialized anthologies for example: Illustration Now (Taschen); Illusive, Pictoplasma, Los Logos, Dos Logos, Latino, Play Loud, (Die Gestalten Verlag); Place (Actar); Tatto Icon 3 (Victionary); Iconography II (idN) etc. etc.
He is the co-owner of the independent record label Isotonic Records, specialized in instrumental rock.
In 2006 he joins up with Clarisa Moura, Quique Ollervides y Cha! to open Kong, the first design store and gallery in Mexico speciailzed in international graphic design, illustration and street art. From 2006 he is the curator of the Terraza space in the Cultural Center of Spain in Mexico. In 2007, with Andres Amaya, he forms Plan B, the first Urban vinyl toy production company in Mexico. Currently he mostly works as an illustrator, for different publishing and media ventures in Argentina, Mexico, Spain, Italy, Germany, Portugal, USA, Switzerland, Finland, etc. He works in his lab at Mexico City.
Glenn Barr
Glenn Barr's surreal creatures, specters and tragic characters live in a seedy universe, drenched in the grit and haze of a post-apocalyptic urban dreamscape. His Detroit work has been labeled Pop Surrealism, Lowbrow, Regional, Outsider, Ashcan or as he coins the phrase “B Culture-ism”. Barr finds inspiration in the city streets as well as from pop and counter cultures that infuse a familiarity in his many parallel realities. With a nod to old master painting, pulp art, and cartooning, Barr's paintings are mesmerizing in their narrative complexities and technical depth.
Josh Ellingson
UrbanMedium
UrbanMedium is a husband and wife design duo (Derek and Heather) with a knack for creating sweet eye candy. Born out of a daydream back in 2000 and fueled by the frustration of the 9 to 5 grind, UrbanMedium creates the kind of art they want to hang on their walls, wear on their bodies, and plaster on their environments…and you’ll want to as well. Derek and Heather got their start in Los Angeles and now reside in the heart of the ‘dirty south', Atlanta.
Artillery
Jeremy Bacharach


Dosa Kim
Chris Dean

Think you can do better? Well, now's your chance to prove it.
Now 1800® is on the search for the next essential artists, via an innovative interactive project taking place on www.1800tequila.com . Any aspiring artist or fan can upload their art on a custom 1800® bottle and join the competition to win $10,000 and be featured in a national advertising campaign.
The site allows fans to log in and in 3 simple steps join the competition and also spread the word through a custom artwork widget to embed on their site. Connoisseurs can also view the gallery and vote on the thousands of submissions. Fans can upload up to 5 pieces of art until the contest ends in mid-December.
Below are screen grabs so you can see how easy the interface is designed for you to make and share your own bottle art (notice how soon they are going to let you design your own kicks too!)
Some examples of your competition:
and example of the widget you can embed on your site to show off your bottle design:
Visit the site and design your bottle now!