To promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as self-promotion and in a 2010 Calendar.
The spread (also a billboard) and single page ads:
Michael Michalsky is regarded as one of Germany's most influential fashion designers. He has worked as Design Manager at Levi's and Global Creative Director at Adidas before founding his own Label "MICHALSKY" 2006 in Berlin. MICHALSKY serves the high fashion segment by fusing classical styles with streetwear influences. Besides his work as fashion designer Michael Michalsky founded his design agency "MICHALSKY designLab" , which realizes design projects in the fields of product, interior design and corporate fashion.
Credits:
Haute Couture by DHL
Jung von Matt AG, Hamburg
Self-Promotion
Advertising Agency: Jung von Matt AG, Berlin
Executive Creative Director: Mathias Stiller, Wolfgang Schneider
Creative Director: Markus Ewertz, Boris Schwiedrzik
Art Director: Marc Tebart
Production Manager: Sven Hannemann
Designer: Michael Michalsky
Photographers: Kristian Schuller
Account Executive: Ilan Schafer, Jan-Hendrik Oelckers, Niko Thielsch
Copywriter: Friederike Sinning
Styling: Peggy Schuller
Not your usual Christmas Stockings, these three etsy stores sell handmade and unusual designs for the artisan holiday home. Hand-tooled leather with koi, flowers, bees and snowflakes from Moxie and Oliver, Burlap coffee sacks turned into elf stockings available with or without customization from Habitation Boheme and wild and modern patterns and designs for people and pets from Urban Creative.
adidas has launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, to turn your social media content into a potentially timeline-changing classic Holiday Tale. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film (shown in this post), offering you the opportunity to follow a digital journey to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself with an innovative Facebook app (screen grab shown below).
The film features global music heavyweight Snoop Lion alongside skateboard OG Mark Gonzales escorting viewers into the illustrated world of legendary Beavis & Butthead artist JJ Sedelmaier. ‘The Cautionary Tale of Ebenezer Snoop’ follows the path of the classic Holiday story, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora), as well as a host of other Global adidas stars that keeps viewers going back to find more. As you continue on your journey through the tale, you return to Facebook to create your own story.
The adidas Holiday Facebook application produces for you, the user, a personalized journey that mirrors the structure of the Ebenezer Snoop film content. Snoop might not be the only Ebenezer. By aggregating your user data around certain Facebook activities such as comments, birthday well-wishes, & event responses, adidas creates your own uniquely tailored Ebenezer film (they choose all the times you declined invites, didn't respond to posts or didn't acknowledge friends' brithdays to prove your 'scrooginess'). The app pulls in these features from your Facebook timeline, proposing what your digital life could look like if you don’t mend your ways. The level of your online interaction determines the film which your journey takes – the storyline and content directed by your digital life.
Examples from my own Facebook page:
At the end of your personal journey adidas offers you the opportunity to redeem yourself by sending a Facebook greeting card featuring JJ Sedelmaier’s campaign illustrations to friends.
You can choose any of the ghosts from the animated tale to deliver your customized card:
David Beckham:
Derrick Rose:
Rita Ora:
Stan Smith:
The gift which accompanies the card is dependent on your Ebenezer levels – one possibility is a 15% e-commerce discount.
A truly interactive online campaign working across social media, adidas recognises the importance of the digital world to its consumers and presents a complete Holiday gift-giving solution to its fans.
“The Ebenezer Snoop Holiday Campaign is the most user-specific app adidas has ever created, examining consumer behaviour to produce a truly personalised online experience. There is so much noise during the holidays, we’ve created a simple yet effective app to cut straight through. The Ebenezer Snoop Facebook app aggregates your personal Facebook information to produce a film entirely for you. Using the Timeline we are suggesting how your timeline could look if you don’t mend your ways!” -- Gabriel Jaffe, Senior Digital Communications Manager, AG.
Creative Credits:
Production Credits
Client: ADIDAS
Creative Agency: SID LEE
Production Agency: JIMMY LEE.TV
Post-Production:MASS MARKET/JIMMY LEE.TV/ VISION GLOBALE
Production houses: Live action – CAVIAR CONTENT / Animation - J.J. SEDELMAIER PRODUCTIONS
Director: Live action – Jake Szymanski / Animation – JJ Sedelmaier
Grading: MASS MARKET
Editors: JIMMY LEE.TV
Sound Design : MACHINE HEAD
Sound Mix: LA MAJEURE
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.
This holiday season, Opening Ceremony teamed up with Yoko Ono to create what they call "a very special apparel collection" consisting of 34 high-priced pieces available exclusively at OC.
above: Humberto Leon of Opening Ceremony with Yoko Ono (photo courtesy of NY Times)
Titled “Fashions for Men 1969-2012,” the limited-edition line is based on a book of hand-drawn illustrations (shown below) that Yoko presented to John Lennon on the occasion of their wedding. 43 years later, Yoko and Opening Ceremony have worked together to bring her sketches to life.
According to the New York Times, Ms. Ono loved the way her late husband looked in and out of clothes, so many of her pieces accentuate the 'good bits' e.g. nipples, buttocks and the crotch area.
The Times reports "“Men were always wanting us to look good and take off everything,” Ms. Ono said. “And we were never able to enjoy men’s sexuality in that way.”
Given that, I can only assume that the collection exemplifies what she believes is a way to enjoy men's sexuality. While it does nothing for me, you can decide for yourself. Below is the entire collection.
$595 One button two-tone jackets with a single mesh sleeve:
$485 Cut out jackets:
$145 Mesh cut out shoulder shirts:
$200 Eyelet (nipple) shirts:
$150 Eyelet (nipple) tanks:
$255 Cut out (sheer buttocks) trousers:
$250 Conservative (knee cut outs and hand on buttocks) trousers:
$335 Hand trousers:
$200 Jockstrap with an LED light:
$75 Hoodies with Yoko's sketched icons of buttocks, eyes and words:
$750 Men's Open Toe Thigh-High Boots:
$250 Men's Lightbulb Bra:
$245 Men's leather bell belt:
$400 transparent chest plaque with bells and leather neck strap that reads, “RING FOR YOUR MOMMY PIECE y.o. 69-12:
$55 Slip-on printed stretch knee pads:
Also available is a softcoverbook of her original artwork, accompanied by a CD recording of Yoko's 1973 composition "Anatano Te (Your Hands) and 3 printed posters featuring, respectively, her line drawing of buttocks, the word dream, and her sketch of eyes.
Illustrations by Yoko Ono brought to life in an animation by Lisa Paclet and Irina Dakeva:
