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Showing posts with label luxury. Show all posts
Showing posts with label luxury. Show all posts

UPDATED: New Louis Vuitton Ad Campaign Starring David Bowie - The Film (2 versions), The Print, Storyboards And The App.






"L'Invitation au Voyage - Venice," a one minute short film (shown further down in the post) featuring Arizona Muse and David Bowie is part of luxury brand Louis Vuitton's newest ad campaign (print, newspaper, digital ads and a new downloadable app accompany the film) in which the music legend and model attend the Louis Vuitton Masquerade Ball.




Vogue UK reports that "Muse's adventure starts in Paris at the Louvre, before she is whisked off in a hot-air balloon that takes her to Venice - where she meets Bowie. Cue picturesque shots of the model travelling along Venetian canals in an old-fashioned boat and decadent scenes of a masked ball - a more glamorous version of the masked, surreal soirée seen in 1986 cult film Labyrinth, which also starred Bowie. Unsurprisingly, the musician also sings a track from his new album, The Next Day ."

The one minute version: L'Invitation au Voyage:


Now added, the full film, released on November 7th:


And the 1:30 minute director's cut:


The Trailer:


Stills from the film:






The full film will premiere on the label's app on November 7.

The film and print ads promote Vuitton's new Tambour watch and Vivienne bag (shown below):


A shortened clip will be shown on television on November 10, while the campaign's print ads (below) photographed by David Sims, will appear in magazines and newspapers later this month.

The Print Ads:





Behind The Scenes:









The Storyboards (some of them):






WWD reports:
“The film is all about traveling through time, and sharing an incredible moment,” said Frederic Winckler, Vuitton’s communication and events director, who showed off 60-second and 90-second versions of the film directed by Romain Gavras, perhaps best known for his M.I.A. music videos.

The transporting clip sees Bowie’s tune become the soundtrack to a sumptuous and fantastical ball — before Muse opens her eyes to an empty room and departs, this time on an ancient Chinese boat.



Snagging Bowie for the campaign caps off a banner year for the music legend that included his first studio album in a decade, “The Next Day ” and an exhibition at the Victoria and Albert Museum in London that has moved on to the Art Gallery of Ontario in Toronto. It also continues a tradition Vuitton set in recent years with its popular Core Values spots featuring unexpected celebrities such as Mikhail Gorbachev and Keith Richards.

Winckler marveled at Bowie’s appeal across different age groups and how he, like Vuitton, “moves through time,” unveiling new personalities and charting new creative fields. Winckler noted: “He’s a client and someone who has a natural link with the brand.”

Winckler said he met Bowie in New York, and the script — and the harpsichord idea — won him over. “He liked the character, the role he was asked to play,” he said.

The new spots exalt Vuitton’s new Vivienne bag, from which Muse retrieves a musical score as the only evidence of her musical adventure in Venice. She also wears Monogram Idylle gold jewelry and an outfit from its Icons collection:



Bowie sports a new interpretation of Vuitton’s Tambour watch:


The App, Louis Vuitton Pass:


The French luxury group is using the Bowie-Muse campaign to introduce a new app called Louis Vuitton Pass, which allows consumers to scan an icon with a smartphone or tablet to access additional content, including making-of films — and a world exclusive of the new campaign.



Thanks to Louis VuittonVogue UK and WWD for info and images

PART TWO: Modern Mansion With Wrap Around Pool and Glass-Walled Garage For $36 Million. (50 pics)




Yesterday I shared with you 36 photos of the spectacular exterior landscaping, incredible wrap-around swimming pool and glass-walled garage at 1201 Laurel Way, a spec home designed by the boutique architecture firm of Whipple Russell that is on the market for $36 million. The home is so impressive and I have so many images, I had to break it into two posts.

PART ONE: Modern Mansion With Wrap Around Pool and Glass-Walled Garage For $36 Million. (36 Pics)





This jaw-dropping residence at 1201 Laurel Way in Beverly Hills is presently on the market (but not listed on the MLS), for a mere $36,000,000. To share with you the features and numerous photos (I have 86) of this enormous modern mansion, I simply had to break this up into two posts.

Today, in Part One, I will be posting photos of the spectacular view, exterior design, terraced landscaping, incredible wrap-around swimming pool and glass-walled garage. Tomorrow, come back to see Part Two featuring 50 photos of the interior living spaces, bedrooms, bathrooms, kitchen, dining, glass-walled wine storage stocked with Compliment wines, screening room and more.

While it's not an actual moat, the swimming pool of this incredible spec house actually does extend around more than half the exterior of this Whipple Russell architect designed modern mansion.



Modern gas fireplaces punctuate both the interior and exterior of the home and because of the incredible view, the house and its numerous decks and balconies are designed to face toward downtown Los Angeles.



I have so many photos for you, I'm going to break them up into sections, otherwise your head may explode.

The home from above and afar:



The curb view:



The security gate (looks like a garage door) on the right in the above pics opens to reveal a small upslope that takes you into the impressive courtyard and the glass-walled 3 car garage:




The home's entry as viewed from inside the courtyard:



The garage has glass walls that give you an incredible view of Los Angeles:



The spiral staircase encased in glass and takes you from the garage to the upper levels:


Or a glass-walled breezeway stretches to the home from the garage on the ground level:


The pool and built-in jacuzzi have a central point of entry with a main pool area outfitted with a built in outdoor grill, gas fireplaces, seating and even an outdoor tv.





And a view to die for, day or night:




The pool then extends from either side of the main swimming area as narrower swim lanes around much of the home:








There are multiple entry points to the pool around the home and in certain sections the wall of the pool is replaced with acrylic, and has built-in seating, so one has a view, even when submerged:


The upper level deck has another jacuzzi, glass deck walls and more incredible views:




There's even a zen garden and a putting green on the grounds:



The $36 million home, which has 6 bedrooms and 10 bathrooms, is represented solely by Mauricio Umansky of The Agency.

Architectural Plans:
Main House, lower floor:

Main House, main floor:

Main House, upper floor:


Guest House, lower floor:

Guest House, upper floor:



Don't forget to come back tomorrow to see PART TWO, in which I will share with you the equally mind-blowing interior rooms, details and art as well as a link to an online brochure.



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