If It's Hip, It's Here (Archives): georgio armani

Giorgio Armani is pleased to be collaborating once again with Lady Gaga. The designer has created a select number of looks for the artist’s Born This Way Ball tour, which kicks off in Seoul on April 27th. The Asian tour will then move to Hong Kong (May 2nd, 3rd, 4th and 5th), Tokyo (May 10th), and Singapore (May 28th). The tour will culminate with performances in Australia and New Zealand.

The custom Giorgio Armani wardrobe created for Lady Gaga is characterized by extreme forms and futuristic materials – latex, metal, studs, PVC – crafted with couture savoir-faire. Each outfit is completed with detailed, other-worldly accessories.

The first design includes a black bodice made of tubular PVC elements connected with metal studs, with mirrored metal inserts to define a curvaceous design. The ensemble is highlighted by a matching headpiece, robotic thigh-high boots, and exaggerated gloves ending in mirrored nails.

Another look is created via a shiny black grid-patterned PVC bodice with matching headpiece and embroidered ankle boots. Highlights include shoulders outlined by a play of sharp spikes, black Swarovski jet crystals and flowing fringe, creating a moving architecture.

On the third black bodice, transparent Plexiglas, black crystals and luminous studs create a Cubist composition of abstract guitars. The matching headpiece follows in the shape of a keyboard; the boots are black vinyl.

The final design is a long tunic with leg-o-mutton sleeves made of skin-toned latex. Luminous PVC elements create flashes of synthetic light inside the garment. The same avant-garde lighting is featured on the triangle decorating the chest, on the headpiece, and on the platform of the matching latex ankle boots.

“Collaborating with Lady Gaga is always an exciting experience for me. I admire the way she uses fashion as a scenic element and as a means to build a character," says Giorgio Armani."She is an artist of many talents and great intelligence. Creating stage costumes for her is a stimulating and creative exercise."

Giorgio Armani began his collaboration with Lady Gaga on the occasion of the 2010 Grammy Awards ceremony, when the artist wore a series of outfits specially designed for her. Subsequently, he dressed her in select looks for the Monster Ball tour in 2010, as well as for a number of red carpet events and other special occasions.

all images and information courtesy of Giorgio Armani

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Below is the actual press release:

16 APRIL 2007, MILAN – On the occasion of the opening day of the Milan International Furniture Fair Samsung Electronics and Giorgio Armani unveil the new Armani/Samsung premium LCD television. Designed for a discriminating consumer, who is seeking a prestige television that combines sophisticated design and leading flat screen technology.

The Armani/Samsung LCD Television is the second product (following the Giorgio Armani - Samsung mobile phone) designed by Giorgio Armani under a strategic marketing alliance announced by the two companies in September, 2007. The alliance foresees the development of a range of prestige portable and home consumer electronics products matching Giorgio Armani’s iconic design aesthetic with Samsung’s cutting-edge technology and leadership in consumer electronics.

Unique design elements include a stylish remote control and a special 4-mode lighted power switch that customizes the display of the two companies’ logos on the front of the television. At rest, the remote mirrors the simple elegance of the television itself. When handled, the unit immediately comes alive with radiant backlights to present a full range of convenient features. The television also comes with a smaller, pebble-shaped remote for basic functions that rests at the corner of the stand.

The unit is further accentuated by glass in the front and shows simple but solid natural lines that convey pure emotional expression. Both models, 46-inch and 52-inch, are to incorporate many of the features and cutting-edge technologically, such as 100Hz Full HD and HDMI connectors, that have made Samsung Televisions world renowned for their outstanding picture quality and high-end functionality.

The design of the Armani/Samsung LCD Television has been inspired by Giorgio Armani's new 2008/09 Armani/Casa home furnishings collection, which includes the Brahms tea table in pleated effect glossy black lacquered wood which has been specifically designed to host the new television.

Giorgio Armani said, "There was once a time when one would want to hide a television as it never failed to disturb the ambience of a living room. Now, through the incredible advance in technology, flat screen televisions can easily be incorporated into the design solution for a home."

Bookeun Yoon, Executive Vice President of Visual Display Division of Samsung Electronics said, “There are more and more consumers today who are increasingly style conscious in their selection of home electronics products. They are looking for products that unite the best contemporary design with technological performance and functionality. This partnership therefore affords us the chance to offer those consumers unique products matching Giorgio Armani's sophisticated, iconic style with Samsung's leading technology."

The 46-inch Armani/Samsung Television, will be launched initially in Europe, Korea and Russia in mid summer . The 52-inch model will be launched in late-summer in the same market.
Samsung site.
Armani Casa