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Heward Jue began his career as an advertising art director, creating campaigns for some of the most visible brands in the country. He developed a keen interest in photography while working with photographers on commercial productions. “It became clear to me that the camera was a very powerful tool for not only bringing my advertising ideas to life, but for expressing my personal view of the world.” Eager to define that vision, Heward developed a love affair with travel and a passion for travel portraiture. His favorite subjects are children. “They are always the most generous in spirit, and remind me of the beauty of simplicity.”