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Cannes Grand Prix Winning Film For Philips TV; Making Of & Behind The Scenes



Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg delivered this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.




The piece won the top honors at this years' Cannes Advertising Festival in the film category, causing slight controversy by proving that the Film Grand Prix Lion is no longer an honor reserved only for a traditional 'tv commercial.'

Directed by Adam Berg of Stink, London, and edited by Paul Hardcastle of Trim, London, "Carousel" winning the Grand Prix underscores that great ideas come in all shapes, forms and media.

This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.

 

Brief Explanation (taken directly from the entry into the Cannes festival, with additional images added):

 

Philips set out to own the idea of a cinematic viewing experience at home. From the start the strategy was to create a film that movie lovers would want to see. The film is hosted within a site that, through interaction, educates the audience about the three main features of Philips televisions – Ambilight, Cinema 21:9 and Picture Quality – and ties these features to the act of film making.





So, what would movie lovers want to see? We decided on a seamless tracking shot, one long take that a film loving audience could marvel at and be fascinated by. Within the ‘housing’ of a tracking shot we inserted behind the scenes glimpses where the experts could talk about their craft and the decisions they made whilst filming the shot. The DOP on lighting, the Director on the 21:9 format and VFX supervisor shows why picture quality is so important.




 To allow for more interaction, we decided that a frozen time film, shot using a state of the art motion control rig, would give the audience control upon interaction allowing them to literally move the camera back and forth frame by frame. This is done intuitively through a ‘grabbing hand’ cursor when the screen is moused over.

What makes this interaction really special is the interactive cinematic score. The score, composed by Michael Fakesch, was composed as a linear piece, but was then handed over to a flash music developer to carve up and distort as the user moved back and forth through time, frame by frame – all designed to pull the audience in and hold them there longer whilst they try to unravel the mystery of how the film was made. The second main element of interaction is the way the audience is able to trigger the three behind-the-scenes educational scenes from the film’s timeline.

When the user clicks on the timeline, they reveal films within the film. The timeline unfolds and expands, the post production disappears, each expert walks in and the rigging reappears revealing that all along the actors were simply holding their position whilst a state of the art motion rig captured them in frozen time. All this was designed to be as seamless as possible with maximum visual reward ensuring the audience clicked all three of the hotspots. In addition to the interaction within the film, the ratio of the film itself could be changed at anytime through first person interaction. This simple, but effective comparison tool really did get across the spectacle of the new Philips 21:9 TV.

The other elegantly simple piece of interaction is Ambilight on and off, in the words of the DOP – “you really miss it when it’s not there.” A final point worth noting is the dynamic title sequence. Instead of a traditional loader, we crafted a title sequence correspond to the speed of the users internet connection. The slower the connection, the longer the sequence. To experience it, go here.

 Speaking of, here are some photo stills of the shooting process (click to enlarge):    

Check out the "Making Of" video!  






Credits: AGENCY Tribal DDB, Amsterdam Global Creative Director: Neil Dawson CD: Chris Baylis Senior Project Manager: John Reardon Producer: Jeroen Jedeloo, Iwona Echt Art Director: Mariota Essery, Andrew Ferguson Copywriter: Carla Madden, Chris Baylis Account Planner: Sean Chambers Technical Lead: Jan Willem Penterman FILM

  

Production Company: Stink Digital Executive Producer: Mark Pytlik, Daniel Bergmann, Stephen Brierley Producer: Simon Eakhurst, Stephen Brierley Director: Adam Berg DoP: Fredrik Backar Service Facilities: Stillking, Prague Stillking Line Producer: Zuzana de Pagter 1st AD: Jiri Ostry Production Designer: Petr Kunc Czech Production Manager : Jiri Kotlas Stunt Co-Ordinator: Lada Lahoda @ Filmca Editor: Paul Hardcastle @ Trim VFX: Redrum, Stockholm Post Production Supervisor: Richard Lyons Music & Sound Design: Michael Fakesch Additional Sound Design: Tim Davis Colorist: Jean-Clement Soret @ MPC London UK Production Manager: Jemma Daniel INTERACTIVE Production Company: Stink Digital Executive Producer: Mark Pytlik Project Manager: Christophe Taddei Lead Developer: Ian McGregor Key Developers: Vincent Roman, Jamie Copeland, Matt Sweetman Additional Development: Pierre L. Thiebaut Design: Eric Chia Title Sequence & Trailer: Maximiliano Chanan, Odin Church

  See other 2009 Cannes Advertising Winners here.

The $11,000 Gold Plated Dog Crate (and less expensive versions for the rest of us).





The world's coolest dog crate, the eiCrate, designed by Peter Pracilio for designGO! Brooklyn, New York has undergone a few name changes (it began as the Dog Cage), a few price changes and a few design changes. But the latest news is that you can pamper your pooch in an $11,000.00 22.5kt gilded version.

The ieCrate:


The beautifully designed modern crate is ordinarily available in black, white or silver finishes and is available with accessories like a fitted cover, a door stay and various interior pads or beds.

The Luxe 22.5kt gilded version:




Gilded 22.5k Gold eiCrate
Designed by Peter Pracilio for designGO! Brooklyn, New York

MATERIAL
Crate in powder-coated steel wire gilded in 22.5k gold-leaf. Crate mat/liner is 100% rubber

SIZE
Total height 24.5” Total width 36”, Depth 34”, Door Height 14.5”
* Breaks down into two halves for shipping/storing

PRICE
$11,000. 00USD (plus tax and shipping)

The traditional finishes, shown below, cost a more affordable $220.00 each.

The black version:


the white version:


The silver version:

To purchase any of the eiCrates, including the Gold one, go here.



Looking for unusual or modern dog crates?

Then be sure to check these out from Bow Wow House.

The Best, The Worst & The Weirdest Art Inspired By Michael Jackson



I know that thousands of people are mourning the loss of MJ, Michael Jackson, aka Jacko/ The King of Pop/ The Gloved One and are paying tribute with original artwork, most of which is amateur and simply awful. You can view many of those by simply searching on Flickr, Deviant Art and Google images.

Pia Wallen's Special Edition UltraSilencer Vacuum For Electrolux








Watch this video about her inspiration:


Where can you get it?
Unfortunately it's only available at select dealers in the UK, Norway and Finland. To see exactly which dealers and to learn more, go here.


Dwell On Design Also Happening This Weekend




In addition to the 6th annual CA Boom design show in Los Angeles, Dwell On Design is also happening this weekend. Lots to do!

The West Coast's Largest Modern Design Event.
Friday 26, Saturday 27, Sunday 28 June. Los Angeles Convention Center.


ON STAGE Design conference, continuing education classes for design pros, round-the-clock seminars for design seeking consumers.



EXHIBITION Prefab Homes, Outdoor, Food + Wine, Kitchen + Bath, Furniture + Accessories, Energy + Solar, Design Materials, Modern Family, Modern Lifestyle, Design Technology.

HOME TOURS Tour some of LA’s most modern and livable homes.

SPECIAL EVENTS Restaurant Design Awards, Film screenings.

learn more about it here.

CA Boom Show in New Venue This Year


CA Boom Design Show #6 - 2009

The CA Boom Show (www.caboomshow.com) 2009 takes place Friday, June 26 through Sunday, June 28 in the former Robinsons flagship department store on the corner of Wilshire and Santa Monica Boulevards in Beverly Hills, Calif.

A mix of contemporary & modern design incubating companies and products making their debuts, the show draws both the design trade and design savvy consumer. CA Boom combines everything relating to modern design under one roof, includes shuttle tours to never-before seen, stunning architecture in the Los Angeles area.

Exhibit Admission is $20 per day in advance or $25 at the door, which includes panel discussions. Sunday’s “The Homes of the Hollywood Hills” tour costs $75 and includes exhibit hall admission.

A Stahl House Fundraising tour includes special twilight tours of the famous Stahl House (Case Study House #22), and takes place on Friday and Saturday from the exhibit hall for $65. Each ticket contributes to the historic home’s preservation.


above: Julius Shulman's famous photo of the Stahl house

Sunday’s “Homes of Beverly Hills” tour costs $75 and includes exhibit hall admission. Special twilight tours of the famous Stahl House (Case Study House #22), and takes place on Friday and Saturday from the exhibit hall for $65, which includes a $25 contribution to the historic home’s preservation.

The Stahl House by Pierre Koenig:



Other homes on tour at CA Boom:




New Venue: Former Robinsons Flagship Department Store - Beverly Hills, CA (9900 Wilshire Blvd, Beverly Hills, CA 90210)

2009 Dates:
Friday June 26 to June 28

The show has grown exponentially in its complexity and “hipness,” combining everything relating to modern design under one roof, including shuttle tours to never-before seen, stunning architecture in the Los Angeles area. This season’s impressive line-up will feature domestic and international designers, furniture and home manufacturers and architects.

Who attends CA Boom?
* 58% Design Trade / 42% Design Savvy Consumers
* Architects, Interior Designers & Hospitality Designers
* Residential & Commercial Developers
* Contemporary Gift & Furnishing Retailers
* Lifestyle & Design Trade Media
* Entrepreneurs
* Savvy Design Consumers

Mr. Jones Watches: Telling Time With 'Tude.

We expect watches to tell us the time, but to tell us whether to say 'yes' or 'no'?

Whether or not we are loved and whether or not we are blessed?

These witty wristwatches from mr. jones (aka Crispin Jones) do exactly that and more.



My personal favorite is the "Accurate" (special edition shown above) which holds no punches by reminding us with every glance at the face that time is running out.




Mr. Jones Watches is the new cult watch brand from London with all the designs by Crispin Jones. The watches (and the packaging) are designed with modern looking graphics and fun uses of color without being 'too novelty'. The combination of clever kinetic movements or sayings on the face and hands, stainless steel cases and contrast stitched leather bands (often in 2 colors) make them unique to any other brand. They are genuine indie products entirely conceived and executed following a singular vision. The watches are witty, sassy and silly... and affordable at average price of $130.00 USD

The full line includes two 'special edition' watches, three 'limited edition' watches (numbered to 100 each) and a permanent collection of five styles:

Special Editions


The Accurate:

The New Decider:


Limited Editions


Loves Me, Loves Me Not (words alternate between reading 'loves me' and 'loves me not' each second):

The Watcher (eyes on either side of the face move left and right):

The Future: (words in windows read 'is' and then 'now' alternating with every second)


Permanent Collection



The Accurate:

The Average Day:

The Mantra: (positive reads "you're blessed" and negative reads "no chance" which alternates every second)

Decider (the white words on red say 'yes' and on the black say 'no')

The New Decider: (word in bubble alternates between yes in green and no in red with every tick of the secondhand)


The Packaging

The packaging below features either artwork by illustrator Nadine Faye James:

or by illustrator Kate Street



Mr. Jones himself, Crispin Jones:


"today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. the watches i design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. of course because i would like people to wear these watches, i also work very hard to make them beautiful objects in their own right." - Crispin Jones about the design of his watches.

You can purchase all the mr. jones watches directly from the site. And yes, they ship worldwide!

Please donate

C'mon people, it's only a dollar.