The new S-Works + McLaren Venge is the result of a partnership between Specialized and McLaren that brings the advanced materials and carbon layup design that McLaren has employed in their F1-winning race cars into the world of racing bikes.
The first carbon road race bike from Specialized with an aerodynamic design, the S-Works Venge was the brainchild of Chris D'Aluisio and the Specialized engineering team. This design was then refined further through the McLaren partnership. In working with McLaren engineers, the S-Works+McLaren Venge maintained identical aerodynamics and stiffness, yet achieved an even lighter weight through its extremely advanced carbon layup design. After over four years of development, testing and over twenty trips to various wind tunnels, the S-Works Venge is the first Specialized bike to achieve the winning formula of weight, stiffness and aerodynamics.
details:
Available Venge Models:
S-Works Venge DA, $9200
With its no-compromise formula of ultralight weight, exceptional stiffness, and stealthy aerodynamics, the Venge created an entirely new road category: Complete Performance. Throw in Pro Tour-proven Shimano Dura-Ace components, and this bike will elevate you—and Team HTC-Highroad—to a whole new level:
S-Works Venge SRAM RED, $8800
With its no-compromise formula of ultralight weight, exceptional stiffness, and stealthy aerodynamics, the Venge created an entirely new road category: Complete Performance. Throw in Pro Tour-proven SRAM RED components, and this bike will elevate you—and teams Astana and Saxo Bank—to a whole new level: images courtesy of Specialized, McLaren and VeloDramatic Learn more here
This has got to be one of the most beautiful ads I've ever seen. This award-winning two minute video -and its web counterpart- for Sapporo Beer combines live action with animation to tell the story of the brand and brewing history of the Japanese beer.
Created by Dentsu, Canada in 2010, the two minute spot was co-directed by Mark Zibert of Sons and Daughters and Gary Thomas of Crush. It took over a month to shoot this creative film on location in Guangzhou, China.
“We looked at a few techniques off the top,” says Zibert. “We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,” adds Zibert.
a few screen grabs of the spot so you can see some of the beautiful imagery:
The video has also been edited down for a series of 15-second TV commercials, as well as a 60-second spot.
“We wanted something distinctly Sapporo and wanted to go through the heritage and the brewing process and combine the Japanese flavour but take it beyond sushi and make it mainstream,” said Glen Hunt, creative catalyst, Dentsu Canada.
The campaign is the first full-scale national effort in Canada and the first of any sort for the Toronto-based agency since taking the account over in January 2009. Sleeman had not worked with a full-service agency since 2007, when Doug (now Doug & Serge) held agency of record status.
The campaign took one and a half years of planning, and six months to shoot. The agency developed five distinct campaign ideas before narrowing it down to three, which were presented to the client, said Hunt.
“Each one of them had a wonderful response [but] ‘Legendary’ was their favourite,” he said.
Parts of the ad were shot in China in front of a green screen, and then brought back to Toronto where each shot was placed in position on a “map painting” and given a “3D type effect so that it created depth,” said Hunt.
Dentsu also assisted Concrete in the design of a new 500 ml can that features Japanese script meaning “premium” and the historic Sapporo “north” star embossed on the front.
“We know our consumers not only demand a high quality product, but also a brand that conveys attributes that appeal to their individuality,” said Kenny Sadai, president and CEO of Sleeman Breweries, in a release. “We felt tapping into the brand’s Japanese heritage and bringing to life the essence of ‘Biru’ would further illustrate those qualities.”
THE INTERACTIVE WEBSITE
Sapporo launched a microsite with a contest that asked consumers to locate the hidden scrolls placed throughout the video for a chance at a trip to Japan. The trip has already been awarded but you can still play the game and explore the site to find the hidden 'scrolls'.
Working with Dentsu, Lollipop created the site to support the launch of the Legendary Biru campaign for Sapporo Beer.
The site itself is centered on a character – the Sage – that is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.
Lollipop designed and built the site, in addition to shooting the sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing. Sons & Daughters and Crush managed production, Lollipop was responsible for the interactive, and Grayson Matthews created the music featured in the spot. Credits: Title: "Legendary Biru" Agency: Dentsu Canada, Inc. City: Toronto Campaign: Legendary Biru Advertiser: Sapporo Breweries Ltd. Brand: Sapporo Type: Television Length: 120 seconds Market: Canada Creative Director: Mr. Glen Hunt Creative Director: Les Soos Art Director: Les Soos Art Director: Mr. David Glen Copywriter: Mr. Dhaval Bhatt Copywriter: Mr. Glen Hunt Director: Mr. Mark Zibert Director: Mr. Gary Thomas Production Company: Sons & Daughters Production Company: Crush Account Director: Mr. Tim Binkley Agency Producer: Ms. Sharon Kosokowsky Post Production: Crush Music Company / Composer: Grayson Matthews Information, text and images courtesy of Creativity-Online, Sapporo, Lollipop and Adland
Special thanks to Thom Cordner for bringing the spot to my attention.
SAIL is a limited edition 100% wool rug by designer Luca Nichetto for Nodus rugs.
The unusual shape allows the rug to ether lie flat or can partially sit up on its own or against a wall to create a built in seating area.
Hand-knotted on a loom, the rug has a 10mm deep pile and 100 knots per square inch. The unique rug is made with 100% Tibetan Highland wool mixed with New Zealand wool and is also available in 100% silk or 50% wool and 50% silk.
Made in four different colors, the rug is available in one size only: 440cm x 229cm and takes three months to deliver after ordering.
Angelica is a modern chandelier designed by Nucleo, a design group based in Italy. The design concept - a chandelier in eighteenth century style revisited in modern key - was to eliminate any super-structures, thus making light the only protagonist.
Angelica outlines its presence in space by evoking the past with soft lines that subtly recall the style of the eighteenth century. The chandelier lights up with an intensely soft light, creating an effect that is poetically suggestive and sophisticated.
The bearing structure is created in aluminium with laser-cut plexiglass elements:
Available in white, aquamarine blue, orchid lilac, mint green.
Diffuser: fluorescent neon (white glass tubes charged with argon)
