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A Driveable Truck Made Of Ice Makes For One Cool Product Demo.







Here's a product demonstration that will leave you cold...  -49°C to be accurate. Canadian automotive parts retailer and manufacturer, Canadian Tire, constructed a completely drivable truck made of ice on the frame of a Chevrolet 2500HD to test the limitations of their MotoMaster Eliminator AGM battery. The truck was then used in a Canadian television commercial (shown at the end of this post).



They froze this battery to -49°C (-52° Farneheit) , then used it to start up the ice truck built out of more than 11,000 lbs of ice.





The project had numerous challenges. To put 14,000 pounds of ice on a regular truck frame, it had to be welded rigid because if it moves even a fraction of an inch it will crack the ice. And while your ice cubes at home may have a white center because of the air trapped inside, they had to remove all that air so the blocks were crystal clear.




The Canadian Tire Ice Truck even has an ice engraved vanity plate:



And an ice sculpted rear view mirror with an Ice Pine Tree Air Freshener hanging from it:


And ice sculpted side-view mirrors:


More pics:




The television commercial that aired in Canada:


And a look Behind The Scenes:


The tools that went into constructing the Canadian Tire Ice Truck:


Once it was all said and done, the ice truck had to be melted, which required a blow torch:


And here's an artsy time-lapse video (in reverse) of the ice truck....
Melt Video of the Canadian Tire Ice Truck (Extended):


Learn about the car batteries here

information courtesy of Canadian Tire;




Poetic TV Ads For Visa and Apple Borrow From Dead Legends.




Two new spots, both of whom quote deceased legends in their copy - Visa quoting Amelia Earhart and Apple double quoting (from the movie "Dead Poet's Society" in which there is a quote from Walt Whitman) - have recently broken on American television. Beautiful and inspiring cinematography accompany the goose-bump inducing copy in both spots.

Visa Olympics "Flying"
This lovely and inspiring spot is the first major work from BBDO since the agency, which lost Visa as a client in 2005, won back the lead creative duties from TBWA Chiat/Day in September, 2012.

The commercial celebrates Sarah Hendrickson and the Olympic debut of Women's Ski Jumping with the words of a great woman who loved to fly.



The social media segment will use the hashtag #everywhere; a sample post for the Visa Facebook page, referring to the Hendrickson spot, reads: "That's her #everywhere. Imagine yours." They further encourage you to "Get inspired with more athlete content at visa.tumblr.com."

Apple, iPad Air "Your Verse"
With a voiceover by Robin Williams taken directly from the movie "Dead Poet's Society", this one and a half minute spot from TBWA\Media Arts Lab combines the features and use of the iPad with stunning imagery and ends with "The powerful play goes on, but you may contribute a verse. What will your verse be?" asks the campaign.



They then encourage you to share your own "verse" at http://www.apple.com/your-verse/

http://www.apple.com/your-verse





Inspiring Little Girls Beyond Disney Princesses - The NOT Just A Girl Series by Jaime Moore.



Wedding and lifestyle photographer Jaime Moore had been searching everywhere for some new creative inspiration for her daughter Emma's 5th birthday photos. When researching she noticed the prevalence of girls dressing as pretty Disney Princesses and no matter where she looked, 95% of the 'ideas' and 'how-to's' featured more of the same. Despite loving Disney Princesses herself (who doesn't?), after giving it much thought Jaime really wanted to use REAL women as inspiration for her daughter.

The Solo Cello, A Modern Steel and Leather Hanging Chair by Felix Guyon.




This beautifully constructed suspended chair, the Solo Cello, was designed by Felix Guyon for Les Ateliers Guyon.




The geometric seven sided silhouette has a leather seat and steel frame and suspends from the ceiling with steel cables.




The Solo Cello chairs can be found in the lobby of the hip boutique hotel in Halifax, Nova Scotia, The ALT hotel:




Inquiries about the chair can be made by contacting Les Ateliers Guyon via telephone at 514.802.1236 or via e-mail here

Chair images courtesy of Les Ateliers Guyon via Behance.
ALT Hotel lobby photos courtesy of Tyylit and Yelp User Ben B.

DESIGN and FABRICATION: Les Ateliers Guyon / ACIER: Soudure Richer / CUIR: Maylissa François

http://www.lesateliers-guyon.com

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