Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:



The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.



The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this:

The "Infuse Your Imagination" television commercial:
 



Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.



Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:




Bombay Sapphire

Airigami: The Fine Art of Balloon Sculpture by Larry Moss.

above: James Abbot McNeil's Whistler's Mother recreated in balloons by Larry Moss.

Balloon sculptor Larry Moss has many installations, fashions, and designs crafted of colored latex balloons to his credit.


above: The balloon Spinosaurus, designed and created by Mark Verge, a talented member of Larry Moss' team

Amongst his many unusual balloon sculptures, which he has termed Airigami*, is a series of famous pieces of fine art recreated with latex balloons.

Boticelli's Birth Of Venus, recreated in balloons by Larry Moss:

Birth of Venus in balloons (details):


Grant Wood's American Gothic recreated in balloons by Larry Moss:

Cezanne still life, recreated in balloons by Larry Moss:

Leonardo DaVinci's Mona Lisa recreated in balloons by Larry Moss:

Andy Warhol's Campbell Soup Can recreated in balloons by Larry Moss:

Jackson Pollock painting recreated in balloons by Larry Moss:

MC Escher's Self Portrait in Reflecting Sphere recreated in ballons by Larry Moss:

Leonardo DaVinci's Vitruvian Man recreated in balloons by Larry Moss:


A video which shows some of the original paintings morphing into Larry's balloon versions:


You can purchase these images and more as cards, posters, t-shirts, limited edition prints and more here at the Airigami gift shop.

*Airi•gam•i (\’er-?-’gä-m?\ n : the fine art of folding air) stands at the crossroads of three ancient art forms: sculpture, puppetry and origami.

About Larry Moss:


Larry Moss began his career 25 years ago as a NYC street performer, but has gone on to display his amazing air-filled art in 12 countries on four continents. His achievements have been recognized by The Wall Street Journal, the Associated Press, CNN Headline, PBS, Smithsonian Magazine, American Profile and Ripley’s Believe It or Not! Moss has appeared on The Martha Stewart Show, NBC’s “Today” and at the White House, and has held the Guinness World Record for the largest non-round balloon sculpture since 2000. The author of many published ballooning books, Larry also has a degree in applied math and computer science, as well as a master’s in elementary education. Building community through his large-scale art creations is of particular interest to Larry, and was the focus of his 2009 TEDx talk in Rochester, NY.

Kelly Cheatle, Designer and New Media Marketing Director for Airigami:



Kelly Cheatle loves creating in any medium. She received her design degree from the Rochester Institute of Technology with a minor in Illustration, and a major interest in every studio elective she could find. She utilizes her diverse knowledge of traditional materials and image-making techniques daily in her work as a graphic designer/illustrator. She became Larry’s design partner upon informing him that she was going to help whether he wanted her to or not. While Kelly initially focused on non-balloon aspects of Airigami projects, the opportunity to work in a new medium was simply too much for her to resist.

The Lego-Inspired CEO Writing Desk from Staffan Holm Design.

A desk made to look as though it were created with LEGO® bricks by Staffan Holm & Johannes Tjernberg. The solid MDF beech wood desk is painted with Steinway Piano finish enamel paint. The idea was to remind an adult of a time in his or her life that was filled with playfulness and wonder. The lovely functional childhood-reminder is available to order (in Sweden).



The CEO, a Director's writing desk
Price: 100 000 SEK +VAT
Designer: Staffan Holm & Johannes Tjernberg
Photos by Kalle Sanner

STAFFAN HOLM DESIGN

Delivery address/Studio visiting address:
Karl Johansgatan 152 (by rear loading dock)
414 51 Gothenburg
Sweden

La Dolce Vespa. Limited Edition Vespas Inspired by Classic Italian Speedboats.

Digital Veneer in Auckland, New Zealand, provides ultra high quality environmentally responsible alternatives to the use of real wood, marble, granite and stone in the aviation, marine, automotive and high-end architectural markets.

They began their Designer Series of Limited Edition "Tribute" Vespas last February with the GTV Tribute Vespa, using the larger model as a canvas on which to try out a Mahogany veneered version of the originally Italian scooter.

The Limited Edition GTV "Tribute" Vespa:





GTV Specs:


Now, they have released Limited Edition LX50 and LX150 "Tribute" Vespas.






LX50 and LX150 Specs:


The styling and prestige of these limited edition Vespas evoke famous Italian speedboats from the 1960’s with their Mahogany mirror finish and hand stitched leather seats.




Each brand new Vespa is transformed by craftsmen into an authentic and unique work of art and carries a numbered limited edition silver plaque. Their personal customization service is also available to meet any specific requirements you might have.

What is Digital Veneer?

The Digital Veneer™ process decorates 3-dimensional and flat surface products made from plastics, metals, foam, wood, composites and any other structural material with a variety of finishes which exactly replicate the look and feel of natural and man made materials.

Digital Veneer™ is a fraction of the weight of real wood veneers and stone equating to lighter structures and significant fuel savings in aircraft, boats and automobiles.

Digital Veneer™ has the following three significant benefits:

• Environmentally Responsible: With exotic hardwoods, teak and other timber products becoming hard to obtain the ability to replicate the look without using valuable scarce resources.

• Lightweight: Using foams and advanced composites we are able to make hand rails, tables, flooring and cabinets that weigh 60 - 70% less than comparable units made from wood.

• Durability and Flame resistant: Considerable cost savings in maintenance can be achieved using 'Digital Veneer'TM. Utilizing our high solids top coating system developed in conjunction with Awlgrip outside products need only be re-coated every 2 - 3 years opposed to every 2 - 3 months for wood / varnish. As the sub straights are made from a stable material they will not warp, split or swell. The composite construction makes the product stronger than real wood products.

Contact Lance Sheppard of Digital Veneer for more information