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Showing posts with label toyota. Show all posts
Showing posts with label toyota. Show all posts
Prius Goes Plural and Creates A People Person To Introduce The New Models.
The original Toyota Prius, now in its third generation, is being joined by three new models; the Prius v coming in fall 2011, the Prius Plug-in and the Prius c Concept- both coming in spring 2012.
To introduce viewers to the growing Prius Family from Toyota, Saatchi LA devised an unusual effect for a television commerical, creating one metaphorical person by assembling 18 different human bodies - a unique way to communicate meeting the needs of multiple people.
The metaphor then unravels when the "people person" sees the new Toyota Prius models parked outside. The spot was directed by Mr. Hide (who directed the Prius Harmony spots in which the landscapes were created with people) and was mostly shot with live-action, large-scale props, and some green-screen help to create backgrounds. The spot is airing in both 60 second and 30 second versions.
The set, a suburban neighborhood, was shot using a miniature set. See how they did it in the video below.
It took a lot of people to bring this effect to life. Below is a list of the full credits.
Agency: Saatchi & Saatchi Los Angeles
Client: Toyota
ECD: Margaret Keene
ECD: Chris Adams
ECD: Mike McKay
Creative Director: Ryan Jacobs
Creative Director: Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspet
Director of Integrated Production/Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Pearse
3D Producer: Carl Deo
Prod. Co.: The Sweet Shop
Exec. Producer: Philip Detchmendy
President of Prod. Co.: Paul Prince
President of Prod. Co.: Steve Dickstein
Director: Mr. Hide
Editing Company: Bikini Editorial
Exec. Producer: Gina Pagano
Editor: Avi Oron
Assistant Editor: Sterling Robertson
Finish/Special Effects: Eight VFX
VFX Supervisor: Jean Marc Demmer
Exec. Producer: Baptiste Andrieux
Exec. Producer: Shira Boardman
VFX Producer: Donna Langston
VFX Coordinator: Douglas Scruton
Roto & Paint: Marianne Magne
Roto & Paint: Chris Fregoso
Roto & Paint: Natalia Schkliar
3D Artist: Mathias Jourdes
3D Artist: Shuichi Nakahara
3D Artist: Jerome Platteaux
3D Artist: Kevin Culhane
3D Artist: Oliver Arnold
3D Supervisor: Giancarlo Lari
3D Supervisor: Vania Alba-Zapata
Compositor: Raphael Mosley
Compositor: Andy Davis
Compositor: Mathieu Caulet
Compositor: Yann Mallard
Compositor: Stephane Allender
Compositor: Marcelo Pasqualino
Compositor: Dave Stern
Compositor: Joe Chiao
Compositor: Tony Petitti
Compositor: Colleen Smith
Music/Supervisor: Agoraphone Music/ Beth Urdang
Music/Editor: Go Home Productions/ Mark Vodler
Sound Design/Mix: Lime/ Rohan Young
Aston Martin's Cygnet, The Luxed Up Toyota IQ
In my opinion, Aston Martin makes some of the world's sexiest luxury sports cars; The DBS Volante, The DB9, the V12 Vantage and The Rapide. And especially their new Carbon Black special editions. Long, sleek, aerodynamic, elegant cars whose profiles' make one drool with desire. Aesthetically graceful enough for women, strong enough looking for men.
clockwise from upper left: the V12 Vantage, The DBS Volante, The DB9 and the Rapide.
So, when I first caught a glimpse of the Cygnet, I was disappointed. It's built on the Toyota iQ (called the Scion IQ in the US) platform. A little quirky european looking commuter car.
It's true, I have a personal bias against cars that look like the need a wind-up key to run. The Mini, the Smart car, the Toyota iQ and even that old Le Car remind me of Barnum and Bailey clown cars. That said, the reason I'm blogging about the Cygnet is the interesting business strategy behind it.
First off, if you didn't know, to purchase one of the Aston Martin Cygnets, you must already own a full-sized Aston Martin. Since many of their customers (Aston Martin says approximately 30%) already own a mini car like a Toyota iQ, they are serving their client’s needs while lowering the fleet’s CO2 emissions. Thus, without damaging their brand, they've basically designed a $45,000+* accessory for their customers who own $285,000 cars.
*The actual MSRP price has not been released.
“Many of our customers have a need for a small car for urban and city use,” says Aston Martin Chief Executive, Dr Ulrich Bez, “The Cygnet Concept brings intelligence, innovation and artistry to the small car market. The Cygnet Concept represents the natural choice for those customers looking for a premium commuter car.”
“Our past, our future and our backbone will always remain sports cars, but the Cygnet Concept will support this by offering our customers a greater degree of freedom in the urban context.”
The Aston Martin Cygnet Concept is a bold step towards a new form of transportation; the luxury commuter car, a form of personal transportation that sees the company's core values engage with a new environment.
The Aston Martin Cygnet Concept is the result of a unique and intelligent collaboration, the coming together of two companies that are leaders in their respective fields. The project has required a close intellectual and engineering partnership, resulting in an inventive solution that unites volume and niche automotive engineering.
The Aston Martin Cygnet Concept is small. At just under three metres long (that's 9.8 feet), the car is a highly refined piece of packaging, designed to make fast progress within dense European cityscapes. With four seats and a highly intelligent interior, the car can be configured in a number of different ways, allowing for a 2+2 seating system, a 2+1 seating system or a 2-seater with large luggage area.
The Aston Martin Cygnet Concept has a 1.3 litre 4-cylinder engine, offering CO2 emissions of 110g/km and combined fuel economy figures of 58.9 mpg, with a power output of 98bhp. The Aston Martin Cygnet Concept has a six-speed manual gearbox, with the MultidriveTM CVT system available as an option. The Aston Martin Cygnet Concept comes with an acclaimed technology package as standard, including a satellite navigation system, iPod integration and a powerful six-speaker radio/CD player.
The Cygnet Concept enhances the marque, pointing to a future of ongoing innovation, design and technology; allowing Aston Martin customers a greater degree of freedom without compromising the levels of design, quality and innovation that embody the brand.
An Aston Martin delivers the pleasure and exhilaration of driving combined with an appreciation of craftsmanship, design and technology. But Aston Martin is also about innovation, forging new links and associations; and bringing the brand's qualities to new sectors of the market.
The Cygnet Concept is a demonstration of Aston Martin's unrivalled skill at creating hand-crafted interiors. The rich blend of hand-stitched leather, Alcantara and aluminium is shared with Aston Martin's sports cars. The company's extensive experience of traditional processes and richly detailed craftsmanship gives each Aston Martin a unique feel, bringing together detailed design work, high technology and exquisitely tactile materials.
As a luxury commuter car that can slip easily and unobtrusively into the city, the Cygnet Concept is a highly intelligent solution to urban mobility. Using tried and tested technology, together with Aston Martin's acclaimed levels of personalisation and customisation, material quality, craft skill and tactile delight, the Cygnet Concept is innovative and forward-thinking, a genuine solution for future mobility and a natural partner for Aston Martin's line-up of acclaimed luxury sports cars.
You can register your interest in the Cygnet to receive the latest news and info here
official images and information of the Aston Martin Cygnet courtesy of Aston Martin and Top Speed.
I told you I love Aston Martin cars, so be sure to check out the world's most expensive and exclusive Aston Martin One-77 here.
Tech and Entertainment On Wheels: The Limited Edition Scion XB Release Series 6.0
The Scion XB Release Series 6.0 (xB RS 6.0) is a limited edition vehicle with a production run of only 2,500 vehicles. Created to be your advanced mobile entertainment center, it ensures that you are always dialed in to friends, entertainment and your world.
• The Look – This vehicle has stand-out features with Scion’s iconic styling including a bold exterior color, detailed fabric seats, RS wheel covers and an RS numbered holographic badge
•Video Playback iPod® Connectivity – Dock your iPod video to the head unit and watch movies when the vehicle is in park
•Built-in Bluetooth® – Allows you to connect your mobile phone to the system so you never need to miss a call or deal with earpieces again
•Google Maps – Send information from Google Maps to your Pioneer navigation system
•Personalized Mapping & Settings – Meet up with friends without getting lost by creating custom points of interest via the Internet, and customize personal settings via the built-in SD card slot or USB memory device
•LED color changing interior light
• Color keyed spoiler
STANDARD EXTERIOR FEATURES:
• Choice of three wheel cover designs
• Chrome exhaust tip
• Intermittent front wiper
• Multi-reflector halogen headlamps with projector lamp for low beams
• Rear privacy glass
• Rear wiper
• Remote keyless entry
• Roof mounted antenna
• Side mirrors with turn indicators
STANDARD INTERIOR FEATURES
• 60/40-split, fold flat rear seat
• Air conditioning
• Auto-shift door lock (A/T models)
• Cargo area under-floor storage
• Center console
• Deep orange instrument panel illumination
• Cruise control
• Cup holders
• Digital clock and speedometer
• Driver and front passenger sunvisor with mirror
• Driver’s seat-mounted armrest
• Driver’s seat with adjustable height
• First-aid kit
• Front sport bucket seats with fabric upholstery
• Multi-information display
• Power door locks, outside mirrors and windows with one-touch auto down on driver’s side
• Rear window defogger
• Storage tray under rear seat
• Tachometer and trip meter
• Tilt steering wheel with audio controls
The vehicle enters the market starting at $17,493 for manual and $18,443 for automatic. This pricing makes the Scion xB RS 6.0 $2,462 less than the Honda Element[1] ($2,142 with the spoiler) and $1,567 less than the Chevrolet HHR[2] ($1,247 with the spoiler).
The XB RS 6.0 will be on display at the Detroit Auto Show beginning January 11th.
[1] 2009 Honda Element 2WD LX manual transmission MSRP (DPH Not Included). No available navigation system.
[1] 2009 Chevrolet HHR LS manual transmission MSRP (DPH Not Included). No available navigation system.
The official Scion site.
Japan Gets In Gear:
Tokyo Motor Show 2007
The dust has settled on the Tokyo Motor Show, traditionally the outlet for the industry’s most avant-garde predictions.
2007’s debuts didn’t disappoint, although the host country’s penchant for bizarre city cars is starting to look rather less eccentric as public perception shifts in their favor.
As well as some cracking urban concepts from Honda, Toyota and Nissan, here’s Wallpaper's round-up of the show’s scattering of the bold and the brave.
Above: Lexus LF-Xh concept
As a luxury brand, Lexus doesn’t dabble in the small scale. It is, however, fully committed to lowering emissions, so while the size of the LF-Xh concept was an eye-opener in these eco-conscious times, the news that the urban SUV packed the latest version of the company’s tried and tested hybrid drive was far more welcome.
The concept is sleek but not improbably so, and many elements of the design will make their way into next year’s new RX model. The wrap-around, folding interior structure seems strongly influenced by contemporary architecture.
Above: Audi metroproject quattro concept
Mindful that the media’s eyes would be drawn to the more unusual fare on show, few major Western manufacturers brought all-new models to the show. Audi were the exception, and while the metroproject is ostensibly a design study, it’s actually a near production-ready version of 2009’s A1 city car.
The concept uses a mild hybrid drive to keep emissions down, while the swooping roof line gives the car an easily identifiable silhouette. The metro project also includes Audi’s new in-car remote control, a hand held device designed to control the car’s functions (try switching on the heater before you’ve even stepped out of the front door on a winter’s morning). Expect the idea to spread across the company’s entire range before long.
Above: Honda CR-Z Concept
The CR-Z offered a rather more believable view of the future than most concepts on show. Standing for ‘Compact Renaissance - Zero’, the car’s anteater-like snout and extreme wedge shape all hint at a low drag shape.
Intended as a sporting take on the ubiquitous hatchback, expect elements of the CR-Z to surface in the 2009 model year, with hybrid power on board right from the start. Sadly, the neon-striped spaceship feel of the interior might not make it to the showroom.
Above: Mitsubishi i MiEV Sport
A sporting variant on the Mitsubishi i, the i MiEV Sport is a low-slung fastback city car, with a scarab-shaped bodyshell and an all-electric, all-wheel drive power train.
Foam green bodywork offsets the high-tech goings on below, including solar cells in the roof and a miniature wind turbine concealed behind the grill. The two plus two is pitched at the sporting environmentalist - an oxymoronic consumer profile the auto industry is keen to cultivate.
Above:Suzuki Pixy and Sharing Coach
In the future, Suzuki’s futurists expect we’ll want a car that fragments into smaller vehicles, taking each occupant a stage further on their individual journeys. This ‘sustainable mobility’ concept is embodied in the SSC, the Suzuki Sharing Coach.
Essentially a box on wheels, each SSC can contain two PIXYs, a curious personal transportation module with an upright stance and the ability to enter buildings. It’s a solution to a problem that doesn’t yet exist, but Suzuki are banking on the pod people taking over the pavements of tomorrow as a response to smog-shrouded roadways.
Above: Nissan Intima
Big saloons still sell by the boatload in Asia. Nissan’s Intima looks relatively conventional but is saved from mass-market dreariness by the clamshell doors that open up the cavernous interior and the teardrop-shaped windscreen that extends high over the passenger seats.
The thought of seats that swivel round to deposit you on the pavement might appeal to Japan’s fast-ageing population, although the firm is pitching this as a, and we quote, ‘New-generation Saloon for People with a Sophisticated, Discerning Eye for Beauty’.
Above: Nissan RD/BX
Nissan’s ‘Round Box’ Concept epitomises the current trend towards the toy-like, a bulked-up four-seater that features a bluff frontage and open-air top. In corporate speak that translates into a ‘Youth-Oriented Compact Convertible’, hence the emphasis on being a mobile social environment. The driver gets the usual quota of lights and dials, while the satnav system can be accessed by anyone (sure to cause a few arguments).
Above:Daihatsu Mud Master-C
With its Tonka Toy moniker and four-square stance, the Mud Master-C is an almost comically cute reinterpretation of the classic go-anywhere utility vehicle. Reminiscent of any number of ultra-tough models from the classic Unimog onwards, the Mud Master-C was actually developed in collaboration with one of Japan’s leading mountain bikers, Raita Suzuki, as a ‘support vehicle.’ Deliveries never need be delayed again.
Above: Toyota RiN / Toyota Hi-CT
While Toyota’s 1/X hybrid concept was relatively conventional, the company let loose its creative juices with the RiN and Hi-CT. The latter was a joystick-steered, mini utility vehicle, with an upright cab and space on the back platform to haul anything you please. Plug-in hybrid drive comes as standard.
The RiN was even more avant-garde, a push-me-pull-you style urban vehicle inspired by tea houses and the dream of zero emissions. The white bodywork was decorated with organic forms, and the green carpet was a not-so-subtle way of turning the driving experience into a soothing walk in the park.
Source: Wallpaper Magazine
2007’s debuts didn’t disappoint, although the host country’s penchant for bizarre city cars is starting to look rather less eccentric as public perception shifts in their favor.
As well as some cracking urban concepts from Honda, Toyota and Nissan, here’s Wallpaper's round-up of the show’s scattering of the bold and the brave.
Above: Lexus LF-Xh concept
As a luxury brand, Lexus doesn’t dabble in the small scale. It is, however, fully committed to lowering emissions, so while the size of the LF-Xh concept was an eye-opener in these eco-conscious times, the news that the urban SUV packed the latest version of the company’s tried and tested hybrid drive was far more welcome.
The concept is sleek but not improbably so, and many elements of the design will make their way into next year’s new RX model. The wrap-around, folding interior structure seems strongly influenced by contemporary architecture.
Above: Audi metroproject quattro concept
Mindful that the media’s eyes would be drawn to the more unusual fare on show, few major Western manufacturers brought all-new models to the show. Audi were the exception, and while the metroproject is ostensibly a design study, it’s actually a near production-ready version of 2009’s A1 city car.
The concept uses a mild hybrid drive to keep emissions down, while the swooping roof line gives the car an easily identifiable silhouette. The metro project also includes Audi’s new in-car remote control, a hand held device designed to control the car’s functions (try switching on the heater before you’ve even stepped out of the front door on a winter’s morning). Expect the idea to spread across the company’s entire range before long.
Above: Honda CR-Z Concept
The CR-Z offered a rather more believable view of the future than most concepts on show. Standing for ‘Compact Renaissance - Zero’, the car’s anteater-like snout and extreme wedge shape all hint at a low drag shape.
Intended as a sporting take on the ubiquitous hatchback, expect elements of the CR-Z to surface in the 2009 model year, with hybrid power on board right from the start. Sadly, the neon-striped spaceship feel of the interior might not make it to the showroom.
Above: Mitsubishi i MiEV Sport
A sporting variant on the Mitsubishi i, the i MiEV Sport is a low-slung fastback city car, with a scarab-shaped bodyshell and an all-electric, all-wheel drive power train.
Foam green bodywork offsets the high-tech goings on below, including solar cells in the roof and a miniature wind turbine concealed behind the grill. The two plus two is pitched at the sporting environmentalist - an oxymoronic consumer profile the auto industry is keen to cultivate.
Above:Suzuki Pixy and Sharing Coach
In the future, Suzuki’s futurists expect we’ll want a car that fragments into smaller vehicles, taking each occupant a stage further on their individual journeys. This ‘sustainable mobility’ concept is embodied in the SSC, the Suzuki Sharing Coach.
Essentially a box on wheels, each SSC can contain two PIXYs, a curious personal transportation module with an upright stance and the ability to enter buildings. It’s a solution to a problem that doesn’t yet exist, but Suzuki are banking on the pod people taking over the pavements of tomorrow as a response to smog-shrouded roadways.
Above: Nissan Intima
Big saloons still sell by the boatload in Asia. Nissan’s Intima looks relatively conventional but is saved from mass-market dreariness by the clamshell doors that open up the cavernous interior and the teardrop-shaped windscreen that extends high over the passenger seats.
The thought of seats that swivel round to deposit you on the pavement might appeal to Japan’s fast-ageing population, although the firm is pitching this as a, and we quote, ‘New-generation Saloon for People with a Sophisticated, Discerning Eye for Beauty’.
Above: Nissan RD/BX
Nissan’s ‘Round Box’ Concept epitomises the current trend towards the toy-like, a bulked-up four-seater that features a bluff frontage and open-air top. In corporate speak that translates into a ‘Youth-Oriented Compact Convertible’, hence the emphasis on being a mobile social environment. The driver gets the usual quota of lights and dials, while the satnav system can be accessed by anyone (sure to cause a few arguments).
Above:Daihatsu Mud Master-C
With its Tonka Toy moniker and four-square stance, the Mud Master-C is an almost comically cute reinterpretation of the classic go-anywhere utility vehicle. Reminiscent of any number of ultra-tough models from the classic Unimog onwards, the Mud Master-C was actually developed in collaboration with one of Japan’s leading mountain bikers, Raita Suzuki, as a ‘support vehicle.’ Deliveries never need be delayed again.
Above: Toyota RiN / Toyota Hi-CT
While Toyota’s 1/X hybrid concept was relatively conventional, the company let loose its creative juices with the RiN and Hi-CT. The latter was a joystick-steered, mini utility vehicle, with an upright cab and space on the back platform to haul anything you please. Plug-in hybrid drive comes as standard.
The RiN was even more avant-garde, a push-me-pull-you style urban vehicle inspired by tea houses and the dream of zero emissions. The white bodywork was decorated with organic forms, and the green carpet was a not-so-subtle way of turning the driving experience into a soothing walk in the park.
Source: Wallpaper Magazine
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