The 2013 Passionata Lingerie Calendar & Ad Campaign Featuring Bar Refaeli.

Photographer Greg Kadel has been shooting Israeli model Bar Refaeli for Passionata Lingerie in a sexy pin-up style for several years now. The latest video and images for their Spring Summer 2013 collection and ad campaign are called "Home Sweet Girl" and most likely fulfill many a man's dream of having a "housewife" who bakes and gardens while clad in sexy lingerie (Where's the one of her ironing?).

Home Sweet Girl by Passionata:


The making of:


The Calendar:













The calendar is available as a downloadable pdf from their site.

Other images from the campaign:





It should be known that Refaeli has launched an underwear brand of her own, but a much more casual collection for men and women called Under Me.

Spicy, Pricey And A Little Icy. I.D. Sarrieri Luxury Lingerie Embellished With Swarovski Crystals and Elements.

The breathtakingly beautiful lingerie label I.D. SARRIERI merges classic, romantic, retro, a little dominatrix and some 'ice' for a unique style of intimate fashions. Haute couture materials from France and Italy embellished with Swarovski Crystallized Elements, Swarovski silver studs, silk and fine lace define the collection’s identity of elegance. Bustiers, push-up bras, merry widows, garters, slips, panties and more are renowned for the impeccable details, quality and craftsmanship.

Happy Valentine's Day

above: satin panties with embroidered "je t'aime" by 23 yr.old fashion designer simone rocha. from Dublin, Ireland. See more of her work here.

Happy St. Valentine's Day From If It's Hip, It's Here.