If It's Hip, It's Here (Archives): light projection

Showing posts with label light projection. Show all posts

Glowing Snowboarder Lights Up The Alps.

A Night-time Snowboarding Short Lights Up the Last of the Winter Snow

Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes.

The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. "I was really drawn to the idea of a lone character made of light surfing through darkness," says Sutton of his costume choice. "I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source."

Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. "Filming in the suit was the most surreal thing I've done in 20 years of snowboarding," says Hughes of the charged salopettes. "Luckily there was plenty of vin rouge to keep me warm, and Jacob's enthusiasm kept everyone going through the cold nights."

Jacob Sutton

Saks Fifth Avenue 2011 Holiday 3D Projection Mapping - Snowflake and Bubble

The Saks Fifth Avenue Snowflake & the Bubble 2011 light projection show (above) on their flagship store in New York is bigger and even more spectacular than last year's.

The 3D Projection mapping show, created by iris, runs every night for 5 hours, from Nov 21st through Jan 6th, making it the longest outdoor video mapping experience in the world.

And in case you never saw last year's SFA light projection, Carol of The Bells, which some people prefer:

SFA partnered with projection mapping specialists SP-Projects on the technical mapping and animation. They also worked with Creative Technology to create a customized structure and control system to be able to handle such an ambitious project.

Saks Fifth Avenue

Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:

The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.

The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this:

The "Infuse Your Imagination" television commercial:

Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.

Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:

Bombay Sapphire

Dance, Wallpaper, Dance!
Animated Wallpapers By Sara Burns

With this crazy trend of wallpapers, wall decals, wall stickers, and wall murals, how do you one up the present products in the market?

Make actual moving wallpaper.
Okay, so it's more like moving light, but the effect is a wall covering that is animated.
Personally, I think it's very cool for a commercial space, but in a residence... I'm afraid I might get motion sickness.

But you decide for yourself.
Below are more images of designer Sara Burns' kinetic wall art:

Any space can be instantly transformed with animated wallpaper—kinetic patterns of light and colour. Sara Burns creates her stunning and distinctive wallpapers using interactive projections and LED video displays and also harnesses new and emerging technologies to devise innovative lighting designs for domestic and commercial spaces.