The 2012 Lavazza Calendar Reunites 12 Masters of Photography.

above: cover for 2012 Lavazza Calendar by Ellen von Unwerth

The 2012 Lavazza Calendar


The Lavazzers is the name of the twentieth edition of the Lavazza Calendar, which in celebration of such an important event reunites 12 of the masters of photography that helped to make the Lavazza Calendar such a success over the years: Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth.



They put themselves enthusiastically into play, celebrating their most intimate relationships with the Lavazza coffee through self-portraits. The 12 photographers, just like any closely knit team, were led by the Armando Testa agency, which was in charge of producing also this edition of the Lavazza Calendar and was art-directed by Fabio Novembre. The photographers interpreted themselves in innovative, unusual and imaginative shots.

January:

ERWIN OLAF
LOCATION: Studio Erwin Olaf, Amsterdam
PHOTOGRAPHER ASSISTANTS: Wouter van Gens, Alessandro Pisano
STYLISTS: Monica Petit & Maartje Wevers
MAKE-UP ARRIST: Annemiek Bohnenn
SET DESIGN: Floris Vos
MODELS: Tabarra Diop, Irene Hoek, Jason King, Sefton Clarke, Chantal Hanse, Lotte Valk
POST PRODUCTION: Wieger Poutsma, Fisk-Imaging

February:

THIERRY LE GOUÈS
LOCATION: Upper East Studio, Paris
PHOTOGRAPHER ASSISTANT: Benoit Palluel
MAKE-UP ARTIST: Audrey Gautier
MODEL: Sahara Koné
POST PRODUCTION: Bepong

March:

MILES ALDRIDGE (see Miles Aldridge's 2010 Lavazza calendar)
LOCATION: Big Sky Studios, London
PHOTOGRAPHER ASSISTANTS: Benjamin Madgwick, Tom Moran, Daniel Smith
STYLIST: Cathy Kasterine
MODEL: Ruby Aldridge
HAIR STYLIST: Kerry Warn
MAKE-UP ARTIST: Alice Ghendrih
SET DESIGN: Andy Hillman
POST PRODUCTION: Tapestry

April:

MARINO PARISOTTO
LOCATION: Alassio
PHOTOGRAPHER ASSISTANT: Silvio Repetto
STYLIST: Maky Hanykova
HAIR STYLIST & MAKE-UP ARTIST: Gianni Di Muro
MODELS: Katerina, Kristina H, Olena, Tereza
COSTUMES: La Perla, Verde Veronica, Verdissima, Via Uno, Mario Valentino, Sartoria De Valle

May:

EUGENIO RECUENCO
LOCATION: Eric Dover Studio, Madrid
PHOTOGRAPHER ASSISTANTS: Pedro Galan, Dani Torres, Camilo Germain
STYLIST: Eugenio Recuenco
HAIR STYLIST & MAKE-UP ARTIST: Lewis Amarante
SET DESIGN: Eric Dover
POST PRODUCTION: Paz Otero, Focal Imagen

June:

ELLIOTT ERWITT
LOCATION: Central Park, New York City
PHOTOGRAPHER ASSISTANT: Mio Nakamura

July:

FINLAY MACKAY (see Finlay Mackay's 2008 Lavazza calendar)
LOCATION: Film Plus Studios, London
PHOTOGRAPHER ASSISTANT: Jake Green
MAKE-UP ARTIST: Bill Turpin
SET DESIGN: Matt Duddleston
POST PRODUCTION: Box New York

August:

MARK SELIGER (see Mark Seliger's 2011 Lavazza calendar)
LOCATION: Mark Seliger Studio, New York City
HAIR STYLIST: Zaiya Latt
MAKE-UP ARTIST: Regine Thorre
MODEL: Misty Copeland
POST PRODUCTION: Printed at Norkin Digital Art, Ltd

September:

ANNIE LEIBOVITZ (see Annie Leibovitz' 2009 Lavazza calendar)
LOCATION: Plano, Illinois

October:

ALBERT WATSON
LOCATION: 69 Gansevoort Street, New York City
HAIR STYLIST & MAKE-UP ARTIST: Trevor Bowden
MODEL: Breaunna

November:

DAVID LACHAPELLE
LOCATION: Hana, Hawaii
PHOTOGRAPHER ASSISTANTS: Drew Dawson, Tyson Lee Smyer, Jacob Schmidt
HAIR STYLIST: Larry McDaniel
MAKE-UP ARTIST: Sharon Gault
SET DESIGN: Henric Nieminen

December:

Inside back cover:

ELLEN VON UNWERTH
LOCATION: Chez Regine, Paris
PHOTOGRAPHER ASSISTANTS: Joris Rossi, Yvan Gherman, Jerome Vivet
STYLIST: Joanna Schlenzka
HAIR STYLIST: Ed Moeland
MAKE-UP ARTIST: Cathyanne McAllister
MODEL (COVER): Valerie van der Graaf

CALENDAR CREDITS
SUPERVISION & COORDINATION
Lavazza Corporate Image - Advertising Department
CREATIVE PROJECT: Armando Testa
EXECUTIVE CREATIVE DIRECTOR: Michele Mariani
CREATIVE DIRECTOR: Andrea Lantelme
COPYWRITER: Federico Bonenti

CON TE PARTIRO’ CREDITS
ART DIRECTION: Fabio Novembre
CATALOGUE: Onlab
PROJECT MAPPING: Apparati Effimeri
DIGITAL PROJECT: Neotokio!
POST PRODUCTION: Garret Suhrie
PHOTOGRAPHER ASSISTANTS: Nick Rogers, Matthias Gaggl

The Exhibit
The 2012 Lavazza Calendar is accompanied by an exhibition at the Triennale di Milano – Teatro dell’Arte which takes a look at all the Lavazza calendars for the past 20 years:

The exhibit and installation, LAVAZZA CON TE PARTIRO’, was also art directed by Fabio Novembre and includes the following:

all information and images courtesy of Lavazza and Fabio Novembre

View an interactive look at 20 years of Lavazza calendars here

A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.'

above: Celebrity Olivia Wilde and her husband Tao Ruspoli make an appearance in the 2011 Calendar

The 2011 Lavazza Calendar is out now and this year it captures the romance of "Falling In Love In Italy" as seen through the photos of celebrity photographer Mark Seliger amongst the beautiful backdrops of Italy's cities and countrysides.



The annually produced calendar, which is not available for purchase but instead is designed for Lavazza's clients, has bimonthly shots that feature six couples engaged in love, including actress Olivia Wilde and her husband Tao Ruspoli, with Italy as the backdrop.

The Cover:

above: Bill Gentle as Cupid.
In a typically Italian cafe, a modern Cupid is enjoying a Lavazza espresso to pick himself up, before beginning his workday.

January - February, Capri:

detail:

above: Olivia Wilde and her husband Tao Ruspoli.
A gentle reawakening with the Capri promontory in the background, for the two lovers reclining on the beach in the pale light of dawn.

March - April, Naples:

detail:

above: Enrique Palacios and Monica Castillo.
Blown by the breeze, snow-­‐white veils strike against a light-­‐blue Mediterranean sky, interpreting a true Neapolitan love story.

May - June, Verona:

detail:

above: Noot Seear and Cedric Bihr.
Verona: the famous lovers’ balcony and a modern Romeo, who unexpectedly dropped down from the sky, with his parachute on a sculpture shaped as a coffee cup.

July- August, Tuscany:

detail:

above: Liliana Dominguez and Alessandro Giallocosta.
In a field of wheat — a typical Tuscan landscape — two lovers take a break behind a haystack, which has the shape of a coffee cup.

September - October, Venice:

detail:

above: Violet Budd and Enrique Palacios.
Venice: high water, magic night atmosphere, an espresso... perfect ingredients for a prelude to love.

November- December, Florence:

detail:

above: Jeisa Chiminazzo and Ivan Olita.
In a traditional Italian garden, two young lovers are surrounded by plumes of fireflies, all attracted by the flavour of espresso.

The "Making Of" video:


Backstage at the photoshoot:


Olivia Wilde talks about her marriage and appearance in the 2011 Lavazza Calendar:


The theme Falling in love in Italy is a statement that Lavazza has been proudly promoting for years, thanks to a series of international photographers, through the pictures of its advertising campaigns, linked to the company’s famous calendar and enjoyed by people all over the world.

Three Calendar pictures (Naples, Tuscany and Venice) were chosen to convey the mood and sensuality of a couple falling in love, captured by Seliger and enhanced by the perfect backdrop of “cult” Italian landscapes in which Lavazza espresso is both an ingredient and a protagonist of the romantic atmosphere and Italian way of life. This last element is inextricably linked to the quality and experience of the brand in the world, which Seliger has interpreted by including a Lavazza espresso in every shot.

The press and poster campaign will cover 16 countries.

As in Lavazza’s previous international campaigns, the 2011 campaign will allow the public to enjoy pictures with great artistic value. They are a kind of open-­‐air art exhibition that describe the glamorous, seductive world of Lavazza coffee.

The visuals will be enhanced by the pay-­‐off, The Real Italian Espresso Experience, which underlines not only the Lavazza tradition and its sense of belonging, but also its drive towards innovation and internationality, revealed by the attention focused on the espresso "ritual” of which Lavazza is the standard-­‐bearer.



Full Credits:
Photographer: Mark Seliger
Creative Project: Armando Testa
Executive Creative Director: Michele Mariani
Creative Director: Andrea Lantelme
Vice Creative Director: Michele Pieri
Production: Federico Levizzani, The Box Films
Set Designer: Kristen Vallow
Stylist: Alice Gentilucci
Hair Stylist: Rudi Lewis
Make-­‐up Artist: Lucia Pica
Photographer’s Assistant: Patrick Randak
Post Production: Alexandro Martinengo, Mark Seliger Studio

Special Guests: Olivia Wilde & Tao Ruspoli (Capri)

Models:
Bill Gentle (Cupid)
Monica Castillo & Enrique Palacios (Naples)
Noot Seear & Cedric Bihr (Verona -­‐ Romeo and Juliet)
Liliana Dominguez & Alessandro Giallocosta (Tuscany)
Violet Budd & Enrique Palacios (Venice)
Jeisa Chiminazzo & Ivan Olita (Florence – Italian garden)

Special thanks to: Ballantyne, Luisa Beccaria, Blumarine, Brioni, Etro, Gianfranco Ferrè, La Perla, Ermanno Scervino, Giuseppe Zanotti
Jewels : Leo Pizzo
Event Planning and realisation by Promoconvention
Press Office Edelman

The Lavazza 2010 Calendar: Music To Your Eyes by Photographer Miles Aldridge.

It's that time of year again. When the drool-worthy calendar by Lavazza is released.

For the past 18 years, the annually produced calendar has been unavailable to the public and created with the talented firm Armando Testa for Lavazza's clients. Legendary photographers ranging from Albert Watson to Annie Leibovitz have had the honor of shooting the piece and more and more the yearly release is eagerly anticipated. Every year the calendar gets much deserved favorable and flattering press coverage along with other coveted and exclusive, and coincidentally Italian, calendars like Pirelli's or Campari's. And like the past two years, I have the entire calendar, behind the scenes shots and a making of video for you.

This year's calendar is yet another visual spectacle. Shot by photographer Miles Aldridge in a "Futuretrò" style, this years' them is the universal languages of Music and Photography.



British photographer Miles Aldridge was given the task of visually interpreting six of the ultimate Italian classics: Va' Pensiero, Guarda Che Luna, 'O Sole Mio, Con Te Partirò, Baciami Piccina and Nessun Dorma.

Now don't just gloss over the music and admire these beautiful photos. The classic Italian pieces of music are moving and inspiring. If you're not familiar with them, look them up and have a listen. You even have the opportunity on Lavazza's site to download an mp3 version of the tear-provoking classic Nessun Dorma by Antony and the Johnsons (in conjunction with Sony Music) here.



Now the 2010 Lavazza calendar:

January/February:

March/April:

May/June:

July/August:

September/October:

November/December:


The photographer talks about the project and some behind the scenes shots:

above: Miles Aldrige shooting the calendar

"This project instantly reminded me of Fellini". Miles Aldridge talking on set, at the Cinecittà studios in Rome, about the Lavazza Calendar. "Through the music, melodies and arias I glimpsed stories that told bittersweet tales, dramas, rebirths. I was reminded of characters and stories from films like La Strada and La Dolce Vita".



Even the six Calendar models are strong-willed heroines. "I didn't just want six beautiful girls. I wanted six women who could prove they were larger than life".



The life of Aldridge (married with four children and living in London) is all about light and colour. "I can draw inspiration from anything: a bright red garage in Soho, a woman wearing a green coat crossing the street. The fabulous orange in pictures by Francis Bacon or a palette of colours put together by the Wizard of Oz".



Aldridge prefers artificial shades: phosphorescent yellow, bubblegum pink, the bright green of imitation grass, and deep blue - not sky-blue or the marine blue found in wall frescoes, but the unidentifiable blue of an air hostess's uniform, or the blue of Italy's national football team. He also draws great inspiration from early colour films: "I love the way that Technicolor has always broken everything down into areas of pure colour, giving the shadows a brilliant shade of blue".



More behind the scenes shots:










The Video of the Making Of:
   
Credits:  
Supervision & Coordination Lavazza Corporate Image, Advertising Department 
 Photographer Miles Aldridge 
Creative Project Armando Testa 
 Creative Director Michele Mariani 
 Art Director Andrea Lantelme 
 Copywriter Michele Pieri 
 Production Federico Levizzani, The Box Films 
 Set Designer Andy Hillman 
 Stylist Alice Gentilucci 
 Hair Stylist Malcom Edwards 
 Make-up Artist Alice Ghendriah 
 Photographer Assistants Pawel Pysz, Alex Sjoeberg 
 Post Production Tapestry Models: Bianca Balti, Georgia Frost, Lydia Hearst, Daisy Lowe, Alexandra Tomlinson, Alek Alexeyeva 
Special thanks to Chantecler gioielli and also to Roberto Cavalli, Cavalli & Nastri, Diego Dolcini per Jo No Fui, Dolce & Gabbana, Fisico, La Perla, Sergio Rossi, Sebastian    

Be sure to see these past Lavazza calendars:

 

  The 2009 Lavazza Calendar (Annie Leibovitz)

 

 The 2008 Lavazza Calendar (Finlay McKay)