If It's Hip, It's Here (Archives): haute couture

To promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as self-promotion and in a 2010 Calendar.

The spread (also a billboard) and single page ads:

The Making Of The DHL Campaign:

About MICHALSKY

Michael Michalsky is regarded as one of Germany's most influential fashion designers. He has worked as Design Manager at Levi's and Global Creative Director at Adidas before founding his own Label "MICHALSKY" 2006 in Berlin. MICHALSKY serves the high fashion segment by fusing classical styles with streetwear influences. Besides his work as fashion designer Michael Michalsky founded his design agency "MICHALSKY designLab" , which realizes design projects in the fields of product, interior design and corporate fashion.

Credits:
Haute Couture by DHL
Jung von Matt AG, Hamburg
Self-Promotion

Advertising Agency: Jung von Matt AG, Berlin
Executive Creative Director: Mathias Stiller, Wolfgang Schneider
Creative Director: Markus Ewertz, Boris Schwiedrzik
Art Director: Marc Tebart
Production Manager: Sven Hannemann
Designer: Michael Michalsky
Photographers: Kristian Schuller
Account Executive: Ilan Schafer, Jan-Hendrik Oelckers, Niko Thielsch
Copywriter: Friederike Sinning
Styling: Peggy Schuller

The Blonds' 2013 Spring Collection trotted down the runway to cheesy disco music with models clad in big blond wigs. Bathing suits, bustiers, corsets, skirts, lingerie, tanks, leggings and the occasional jacket made up the design duo's newest collection themed "Psycho Beach Party."

As expected, there were a lot of sparkly bustiers, coupled with a high 60's kitsch factor. To fit the theme, some of the clothes were embellished with or designed as seashells and shark fins:

Non-beach related imagery like psychedelic florals and neon streamers punctuated the male and female ensembles:

A Lipstick Tube theme, as both textiles and jewelry, was prevalent throughout:

Sequins, pearls, glitter and faux gems are par for the course when it comes to the form-fitting fashions from The Blonds and this collection was no exception.

David Blond (who looked uncannily like actress Nicolette Sheridan) appeared mid show to the JAWS theme, sporting a toothy bejeweled open-jawed shark mouth on his midsection.

After the finale, Phillipe and David appeared, this time with David wearing the image of the limited edition Barbie designed by the two of them for Mattel.