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Showing posts with label gucci limited edition. Show all posts
Showing posts with label gucci limited edition. Show all posts

A Good Look At The Special Edition Gucci Fiat 500 & Matching Gucci Accessories.









Gucci, Gucci Go. Frida Giannini, the Creative Director of Italian luxury brand Gucci designed a special edition Fiat presented recently at Milan Fashion Week and at the Geneva International Auto Show. The Fiat 500 by Gucci is available for pre-order in Italy now and will be available in the U.S. at the end of the year.







The Gucci Fiat 500 in black or white pearl has special customized rims, the interlocking GG logo on the hubcaps, and the Gucci cursive logotype as badging on the back and side:



The famous retro Gucci red and green stripe appears as a detail on the exterior complimented by the special green rear brake calipers:



Inside, the vehicle has lots of Gucci goin' on:



The interlocking GG logo is embossed on the leather headrests of the seats, which are covered in the leather Guccissima fabric:


The seatbelts are in the classic Gucci red and green stripe, and the logo accents the seats, the gearshift, the carpets and the key cover.




Along with the Fiat 500 by Gucci is a collection of Gucci accessories designed to accompany the customized car. (Note: not all of the accessories shown are available in both the U.S. and Europe)



Travel bags, wallets, keychains, caps, silk scarves, sunglasses, beach towels, apparel, driving shoes and a special edition watch are all made to go with the Gucci Fiat 500 and are available at Gucci.com




the Gucci 500 watch:



The special Gucci leather driving gloves, aviator sunglasses and driving shoes:







They even have t-shirts, hoodies and sweatpants, polo shirts and bomber jackets for both men and women (note: European and US accessories may differ):









Official Fiat Press Release:
Fiat and Gucci announce the "500 by Gucci": A new Italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to 13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

All images courtesy of Gucci and Fiat, Italy

Gucci's 8-8-08 Limited Edition: I-Gucci watch, Bike, Kicks, Panda, Luggage and Mah Jong



8-8-2008 LIMITED EDITION

Gucci is pleased to announce the creation of a special collection, "8-8-2008 Limited Edition”.

Taking her cue from competitive sports, Creative Director Frida Giannini has conceived 8 exclusive accessories that epitomize sporty luxury.

A noteworthy product in this collection is the hot new I-Gucci watch, unique to the "8-8-2008 Limited Collection". It is Gucci's first ever digital timepiece, it will be offered worldwide and is a tantalizing option for cosmopolitan watch fans.



Its clean digital face (which features both numerical or clock hand formats), black dial and steel frame epitomize sporty elegance. The surface of its red monochrome rubber strap is engraved with the Gucci logo on the exterior, while the interior has been embossed with Gucci's iconic GG pattern.





The rear face commemorates the year 2008 with a chic red and green logo. All functions are easily executed using lateral push buttons embedded in the smooth circular frame of the 44mm case. Its high-tech capabilities even allow the wearer to select a dedicated Beijing time zone code on the display.

The "8-8-2008 Limited Edition" collection also includes a unique bicycle, with bold red double GG leather details and collectable items such as a luxurious Mah Jong set covered in red "La Pelle Guccissima" and, to pay homage to China, a panda in soft leather. Though intended for leisure, the products bear the hallmarks of Gucci's impeccable quality.





Frida also proposes the bold "La Pelle Guccissima" for two pieces of luggage. The first is a chic, sturdy leather duffel and the other a soft leather messenger bag with Gucci's iconic green-red-green web on the shoulder strap. Also included in the collection are sports shoes, for both men and women, articulated in a fresh patchwork of suede, patent leather and gold trim and a necklace inspired by military tags, in sterling silver and enamel making it the perfect accessory for casual looks.




"La Pelle Guccissima" is, as usual, buffed and finished by hand and the products feature a specially created metal plaque that combines the interlocking GG logo and the year 2008.

As for the bold red that permeates this standout collection, Frida comments: "Not only does red evoke "Happiness" and "Celebration" - two emotions that couldn't be more appropriate to describe the excitement in the world of sports - but it also happens to be a very fashionable color for 2008! I also designed just 8 products for this collection, which mirror the lucky number 8 in Chinese culture".

Though the I-Gucci watch will be offered worldwide, all other designs of this special collection will be sold exclusively in Hong Kong and mainland China.

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