New British Baazar, Bling and All...

HARPER'S BAZAAR
British Harper's Bazaar showcases new logo and achieves world exclusive by placing 200 Swarovski crystals onto each London newsstand copy



The September issue of British Harper's BAZAAR reveals a brand new look.



To celebrate the new look Harper's BAZAAR, each logo of the September issue on all 50,000 London newsstand copies will be studded with 200 Swarovski crystals. This is the first time a UK magazine cover has undertaken such an initiative. It is also a global first as consumers will be able to purchase this specially produced collectors item on the newsstand.

Publishing Director, Tess Macleod-Smith comments," The move to the international logo is the natural next step for the brand and we wanted the first issue with the new logo to look as beautiful as possible. Working with Swarovski, the world leaders in cut crystal, has made it possible to achieve a dramatic visual presence on the newsstand and provide consumers with the opportunity to purchase a unique edition of Harper's BAZAAR."

The move to the new logo brings Harper's BAZAAR in line with its sister titles around the world and consolidates our position as an iconic international fashion brand. Since becoming Harper's BAZAAR new life has been breathed into the title and Editor Lucy Yeomans produces the very best fashion, features and lifestyle coverage each month in order to stimulate and entertain her readers. Already the changes have reaped success with record ABC figures and the highly esteemed PPA Award for Consumer Magazine of the Year.

The move to the new BAZAAR logo is the next step in the magazine's evolution and the September issue at 400 pages, 200 of which are editorial, is the biggest and most beautiful issue to date.

http://www.swarovskisparkles.com/fashion/harpersbazaar.html

SWAROVSKI X PHILIPS Announce CRYSTAL USB Drives

Philips and Swarovski partner to bring a range of innovative fashion accessories

Amsterdam, the Netherlands/Paris, France, Mar 22, 2007 - Leveraging both companies’ strengths, Philips and Swarovski have jointly designed and developed a range of new and unique products that will take technology to a new, fashionable level for women. The Philips and Swarovski alliance will develop new market opportunities for each company by integrating high fashion and technology.

The first fashionable innovations created by Philips and Swarovski are the Active Crystals range of products which will be launched this summer includes sound accessories and storage devices.



"Philips alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers,” said Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. “The outcome of the alliance is a range of products that go back to the essence of what many women are looking for: The fusion of functionality and fashion through a unique combination of technology and elegance. We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips’ brand promise Sense and Simplicity and Swarovski brand promise of Poetry & Precision"



Combining Simplicity and Poetry of Precision
The new range is the first result of the Philips and Swarovski alliance focusing on providing performance and class, offering technology with style and demonstrating a feeling of movement and activity combined with fashionable innovation. Targeted towards fashion conscious women, the products combine the technologies of both companies to create unique, high-end products with a luxurious look and feel.

“The Philips and Swarovski alliance brings together the greatness of two companies with common values of uncompromising focus on quality, design and technological innovation,” said Daniel Cohen, Member of Swarovski’s Executive Board. “Both brands have distinct identities, rich histories and a passion to re-invent and enhance their value propositions, pursuing both brand repositioning and commercial goals. The result of this partnership will be a series of products that will provide women and consumers with meaningful and fashionable products that will enhance their lives.”



Swarovski is a well-known brand in the fashion and jewellery industry. It brings credibility, style and design to the alliance and an opportunity to create a unique product proposition with Philips. Unlike other products using the Swarovski crystal stones, the Active Crystals combine unique elements of functionality and fashion: truly jewels with a soul.




A limited collection will be available for a June sneak preview at Colette, the concept store in Paris. The full Philips and Swarovski Active Crystals range will be commercially available in Europe, North America and Asia in department stores/consumer electronics retail and in the Swarovski stores as of August 2007.


Specific product details, pricing and availability will be announced over the coming months.

Note: A limited amount will be available in June for those of you who are true early adopters, but you will need to also purchase yourself a flight to France, because the only place to get the first release of these drives is exclusively at the store Colette, a Parisian boutique specializing in artistic design pieces.