Inspired by Hefeweizen, Jelly Belly Introduces DRAFT Beer flavored Jelly Beans.

The following is the press release:
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape.



Beer has been a highly-requested flavor by consumers for decades. Jelly Belly is known as much for flavor innovation as perfection. The research and development team wanted to get it just right before announcing the new flavor to the world.



“This took about three years to perfect,” says Ambrose Lee (shown above), research and development manager for Jelly Belly Candy Company. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”



The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready. While Draft Beer packs a flavor punch, it is alcohol free.


above: the new Jelly Belly flavor is slightly iridescent in color to emulate real beer.

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” says Jeff Brown (shown below), vice president in charge of manufacturing for Jelly Belly Candy Company.



“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company.

“I love the flavors in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way,” says Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness. “Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.”



Draft Beer Jelly Belly beans are a wonderful gift for beer lovers for Father’s Day, birthdays, and even St. Patrick’s Day and Oktoberfest. The new flavor will be available at candy counters throughout the world in early 2014.

The Making Of:


Draft Beer is the latest in a long line of flavor innovations from Jelly Belly Candy Company. The company first created a non-alcoholic gourmet flavor in 1977 with Mai Tai. Since then, more flavors from Blackberry Brandy to Strawberry Daiquiri were developed, inspired by popular cocktails. Over the years, favorite flavors like Piña Colada (1983), Margarita (1995) and Mojito (2010) have helped carve out the Jelly Belly Cocktail Classics® collection of six cocktail flavors.

Flavor innovation doesn’t stop with the Jelly Belly bean flavor itself. Thoughtfully combining Draft Beer with other Jelly Belly bean flavors create “beer cocktail” flavors, a beverage trend among craft beer connoisseurs, including The Beeroness blog:

2 Draft Beer + 1 Peach = Beer Sangria
2 Draft Beer + 1 Red Apple = Beer cider
2 Draft Beer + 1 Lemon Lime + 1 TABASCO® = Michelada



The new flavor will debut at Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany. The Beeroness will host a Tweet Up at 21st Amendment, 563 Second Street in San Francisco, on January 21 to introduce the new Draft Beer flavor to her beer-loving fans.

Jelly Belly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified. For information, visit www.jellybelly.com.

Chew On This: Upscale Flavored Toothpicks From Daneson Include 200 Year Old Single Malt Scotch.

Lest you think only tacky folk and rednecks chew on toothpicks, let me correct you. Ryan Gosling, Bradley Cooper, Zac Efron, Robert Pattison, Ashton Kutcher, Jude Law (and son Rafferty), P. Diddy and Chace Crawford are all toothpick chompers.

The Deli Garage Will Satisfy Your Appetite For Both Great Package Design and Delicious Foods.

The Deli Garage is a German-based collective food label that offers exquisite delicacies of regional food from various manufacturers. The products, which vary from honey and olive oils to Vodka and chocolate spreads, are designed to emulate automotive products one would find in a mechanic's garage.

The packaged goods cleverly simulate the look of gas cans, car waxes, tool boxes, oils and spray cleaners, but maintain appetite appeal. Many of the items have been honored in annual package design competitions.

Food Finish Spray:


The Deli Garage developed Food Finish with a small food manufacturer that provides topquality food colouring to upmarket pastry and cake shops. The new innovation is the spray can. And that’s exactly what makes refining your culinary creations so very easy. Off with the lid and on with the spray.




Finito! Food Finish will chrome-plate and gold-coat anything in the kitchen that comes under its nozzle – from summer strawberries to the Christmas goose. And with two new colours, you’ll have your food blushing red and moody blue in a jiffy. Food Finish is completely neutral in taste and harmless to eat.




Options:
Gold: additives: E943a, E943b, E944, ethanol, flavouring, E555, E171, E172.
Silver: additives: E943a, E943b, E944, ethanol, flavouring, E555, E171.
Red: additives: E943a, E943b, E944, ethanol, flavouring, E555, E172.
Blue: additives: E943a, E943b, E944, ethanol, flavouring, E555, E171, E133.
buy it here

Honey Bond:



A delectable means of sticking bread, croissants and crêpes together, and a little sweet refinement for desserts, hot drinks and sauces, too. Thanks to the classic glue bottle packaging, portioning Deli Garage Honey Bond is a piece of cake.




Honey Bond is produced by hand at an apiary near Hamburg, in an area known as ‘Altes Land’, the largest fruit-growing region in central Europe. We take complete responsibility for the wonderfully natural taste: something this divine has to be a little sinful.

Options:
Cocoa-Mint: German honey, cocoa*, bourbon vanilla*, mint oil*.
Vanilla: German honey, bourbon vanilla*.
Cinnamon: German honey, Ceylon cinnamon.
buy it here

Vodka Powerfuel:



A big vodka from one of Germany’s smallest distilleries. Located deep in the Harz region, this fine distillate is produced by a small family business – with the peace and quiet and the love and experience that a really good vodka needs.




The wheat that powers this vodka is grown locally, and the distillation methods come from a long, time-honoured tradition. All the added flavours, such as melon or Italian espresso coffee beans, are carefully coaxed from fresh fruits, roots, plants and beans. And it isn’t just the content that’s strong.

Powerfuel is served in a stainless– steel hip flask.

Content: Natural fruit extracts, alcohol, water, sugar.
buy it here

Choco Glue:



Once you try it, you’ll immediately know what you’ve been missing in ordinary chocolate spreads. Chocolate Glue is made traditionally by hand using carefully selected cocoa beans and only the best hazelnut oil.




Chocolate Glue with Biscuit also comes with a special crunchy ingredient: yummy biscuits, crumbled into tiny pieces and added to the mix. Thanks to the special family recipe, the little pieces of biscuit stay deliciously crisp right down to the very last drop of Chocolate Glue. But beware: the unique taste of Chocolate Glue can become an addiction that will stick to you for life.

Options:
Chocolate Glue: hazelnut praline (49.5% hazelnuts, soy lecithin emulsifier, sugar), hazelnut oil, cocoa.
Chocolate Glue with Biscuit: hazelnut praline (49.5% hazelnuts, soy lecithin emulsifier, sugar), hazelnut oil, cocoa, biscuit chips (flour, sugar, lactose, milk protein, concentrated butter, vegetable fat, sodium bicarbonate baking powder, barley malt).
buy it here

Oil Change Olive Oils:


You’ll find the aromatic Arbequina olives that give Oil Change its smooth, fruity taste growing in Spain’s mild climate. For more than 75 years, a small family-run business in Catalonia has been making olive oil using old traditional methods – exclusively by hand and in temperatures below 27 degrees centigrade. Only this hand-pressed olive oil can actually be called ‘virgin’.




Using a complex procedure, whole lemons, crisp chillies or fresh rosemary are directly pressed with the olives, keeping their precious essential oils safe and sound. That is what makes Oil Change so special. The result is a flavoured olive oil of the highest quality.




Options:
Lemon: extra virgin olive oil, lemon.
Rosemary: extra virgin olive oil, rosemary.
Chilli: extra virgin olive oil, chilli.
buy it here

Chocolate Cream Fillers:



Filling those hunger holes has never tasted so good! But what makes us so sure that The Deli Garage Filler is a guarantee for fun-filled food improvements? The enclosed multifunctional spatula! Thanks to the four different serrated edges on the spatula, every hungry DIY enthusiast can polish off their chocolate treat in their own, individual way – fill as you will, so to speak!



There’s only one drawback. Our chocolate Filler is so deliciously creamy that you might just find yourself plastering it on a little thicker than originally planned.




This article is not yet available with english packaging.

Options:
Milk chocolate spread: Belgian chocolate spread, sugar, vegetable oil, skimmed-milk powder, highly de-oiled cocoa powder (6%), lactose, sweet whey powder, emulsifier: soy lecithin, flavouring.
White chocolate spread: Belgian chocolate spread, sugar, vegetable oil, skimmed-milk powder, butter oil, white chocolate 2% (sugar, skimmed-milk powder, cocoa butter, butter oil), lactose, emulsifier: soy lecithin, flavouring.
buy it here

Pasta Multi Noodles:



Nearly two decades of experience go into making this pasta. A small family-owned business in Burgenland, Austria, produces this handmade pasta – shaped like screws, nuts and bolts – especially for The Deli Garage using a traditional recipe of semolina and fresh organic eggs.




But what’s extra special about this pasta is its uneven outer surface and the little chambers in each individual shape. Altogether, this adds up to a Multi Noodle that really knows how to suck up a pasta sauce.
Content: Durum wheat semolina, six fresh eggs per kilogram, salt.
buy them here

Garage Winery
And they have a winery, too which carries wines and spirits, also nicely designed such as the brandy shown below.




The Deli Garage

Drunk With Talent. The Fin Bec Winery Invites 8 Artists To Paint Special Labels.

On a beautiful sunny day in Sion, the wine region of southern Switzerland, the following eight graffiti and street artists from all over the world gathered for a fun project:
• Faith 47 (South Africa)
• Askew 1 (New Zealand)
• Mode 2 (United Kingdom)
• Revok 1 (United States)
• Deter (Switzerland-Geneva)
• Demes (Switzerland-Sion)
• Esow (Japon)
• Jasm (Switzerland-Lausanne)


above: the eight artists with gallery owner Yvo Mathier

Each artist was given a “canvas” made up of 84 wooden wine cases and asked to create an artful interpretation of any wine out of the myFINBEC collection. The final images produced by each of the eight artists are featured on the label of the bottles of their choosing which are sold by the half-case (ordering info at the very end of the post).





PICS OF THE PROCESS:







THE FINAL 8 ARTWORKS:









THE GALLERY SHOW
Yvo Mathier (below), art lover and owner of the Cave Fin-Bec winery, instigated the project with the creative help of Lausanne-based writer JASM.




10 MINUTE DOCUMENTARY OF THE PROCESS
The winery commissioned by Chris Courtney of Rebild.tv to document the project in a 10 minute video which comes on a DVD with your purchase. Alice Dison assisted Chris in the making of the following:



ORDERING INFO

myFINBEC Limited Edition 2012:
Châtroz - Bio Domaine Fin Bec blanc - CHF 256.- by Faith 47 (South Africa)
Châtroz - Bio Domaine Fin Bec blanc - CHF 256.- by Askew 1 (New Zealand)
Châtroz - Bio Domaine Fin Bec rouge - CHF 256.- by Mode 2 (England)
Châtroz - Bio Domaine Fin Bec rouge - CHF 256.- by Revok (USA)
Boutesse - Johannisberg - CHF 256.- by Demes (Swiss - Sion)
Lentine - Petite Arvine - CHF 256.- by Esow (Japan)
Corbassière - Cornalin - CHF 256.- by Deter (Swiss - Genf)
Follie - Pinot Noir - CHF 256.- by Jasm (Swiss - Lausanne)

The special 2012 limited edition is only available by the half-case (6 bottles) which comes in genuine cases painted by the artists and is delivered with a CD of "the making of." Reserve yours here.

images courtesy of Fin-Bec Winery and Amateur Magazine