Car Max has released a nice new spot that will air in the upcoming Super Bowl. Then, as a bonus, they then went ahead and recreated it with puppies - claiming that if the Super Bowl has a "puppy version" then why not their ad?
The premise is the same for the two versions: A customer leaves the Car Max lot and during his drive home receives the "slow clap" from everyone he passes. Even the cupid in a front lawn fountain breaks into the sarcastic applause. To add a little pop culture cameo, actor Sean Astin appears in the commercial referencing his role in the 1993 sports tearjerker 'Rudy'.
The Car Max "Slow Clap" spot that airs during the game will only be 30 seconds, but here's the extended version:
As if creating an entertaining spot for the Superbowl weren't enough of a challenge, they then went ahead and recreated it with puppies:
Slow Bark - CarMax "Puppy Version" of Big Game Commercial 2014:
A few more frame comparisons for you- because I had fun making them:
A shout out to Mashable for bringing this to my attention.
The practice of leaking Super Bowl spots before the actual Game Day is growing. And at about $3.5 million dollars a spot, it's no wonder big name brands are trying to get as much bang for their buck as possible.
Automotive companies in particular are sharing their spots on YouTube, Facebook and with bloggers and PR companies. Some with extended versions, others with a teaser.
For those who watch the Super Bowl more for the commercials than the actual sport, this may alleviate the need to tune into the game all together, a bad thing for network tv. For those who like to watch the spots multiple times, it's good for the companies.
Either way, here's a bunch of tv spots (and a few teasers) that will be airing on February 5th's 46th Super Bowl. References to 20+ year old movies and tv shows like Star Wars, Ferris Bueller's Day Off and Seinfeld seem to hint at the age of the creatives behind the ads.
Acura NSX "Transactions" with Jerry Seinfeld
Jerry Seinfeld is so excited about the new Acura NSX that he will stop at nothing to acquire the very first one. Check out the extended version of Acura's big game commercial:
Honda "Matthew's Day Off" extended version
Honda’s ad already sparked mass conversation thanks to last Thursday’s teaser. The commercial, directed by Todd Phillips (Old School, The Hangover, Due Date, etc.), features Matthew Broderick playing himself in a grown-up version of his celebrated role as Ferris Bueller alongside the all-new 2012 CR-V. Using themes from the original film to bring Honda’s “Leap List” campaign to life, the spot is meant to reinforce how the CR-V helps consumers conquer their aspirations before life’s next big phase.
True fans may also spot dozens of “Easter Eggs” hidden in the commercial that pay homage to the original film; fans are encouraged to join the conversation at Facebook.com/HondaCRV.
Volkswagon "The Bark Side"
A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? You'll love this.
Chevy Sonic "Stunt Anthem"
The all-new Chevy Sonic is up for adventure. Watch Sonic's first time skydiving, bungee jumping, kick flipping, and performing with OK GO. 100% real stunts. For behind-the-scenes content, check out http://letsdothis.com/stunts
Chevy "OK Go -- White Knuckles" Talented Dogs
Chevy "Happy Grad"
Watch Zack Borst's winning entry to Chevrolet's Route66 competition. This Chevy ad will appear during Super Bowl XLVI. Filmed by Borst and company in four hours "Happy Grad" beat out 198 other video submissions and 400 scripts in the contest. Check out more about Chevy and Super Bowl XLVI at http://www.chevrolet.com/culture.
Audi "Vampire Party"
See the new Audi commercial and find out what happens when an Audi S7 shows up at a party full of vampires.
Toyota "Reinvented"
The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota USA.
“The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public," he added.
The “Reinvented” spot will be one of two 30-second commercials Toyota will be airing during the game on February 5.
Suzuki "Sled"
American Suzuki Motor Corporation will once again advertise during the Super Bowl with an all-new television commercial called "Sled", which highlights the automaker's all-wheel-drive 2012 Suzuki Kizashi sport sedan, which also starred in the company's first-ever Super Bowl ad -- entitled "Wicked Weather" -- during last year's big game.
KIA "Drive The Dream" Teaser
At last year's game, Kia took on the time traveling theme to show off its new Optima sedan. For this year's commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.
Titled "Drive the Dream" and directed once again by Noam Murro who is helming the upcoming 300 spin-off, "300: Battle of Artemisia", the new 60-second commercial is set to air during the fourth quarter of Super Bowl XLVI.
“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said Murro.
The new ad brings together several stars including Victoria’s Secret model Angel Adriana Lima, the Mötley Crüe, mixed martial arts champion Chuck Liddell and champion bull rider Judd Leffer.
“Mötley Crüe had a blast doing the Kia commercial,” said the group's bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?”
Kia said that the the complete “Drive the Dream” ad will make its premiere on February 2 on more than 18,000 movie screens across the country. The company also released a teaser of the ad, which you can watch below.
Lexus Teaser
The Lexus Super Bowl 2012 Ad will promote the new 2013 Lexus GS 350. It is the first ever Super Bowl Ad for Lexus.
Bridgestone "Time to Perform" Teaser
"Bridgestone Americas was one of the first companies to begin offering highly produced and entertaining teasers ahead of our Super Bowl commercials when we began doing so four years ago," said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. "Now it has become standard practice for Super Bowl advertisers to produce really creative and suspenseful teasers. This year's sneak peak reveals how the Bridgestone brand plans to change the world of sports with its new line of tire technology-infused performance balls (and puck) that were introduced in the first "Press Conference‟ TV spot of the campaign.
Bridgestone "Time To Perform"
Bridgestone "Press Conference"
Skechers "Mr. Quiggly" Teaser
Kim Kardashian is replaced by a french bulldog named Mr. Quiggly in Skechers GOrun 2012 Big Game Commercial.
H&M David Beckham Bodywear Collection Teaser:
H&M teases their new commercial for David Beckham Bodywear in Super Bowl XLVI. In the spot he is sporting various pieces from the new collection including the briefs (USD 12.95) and trunks (USD 14.95). The ad will air during the 2nd quarter of the Super Bowl.
Special thanks to SupercarHall for some of the additional info
Christina Aguilera botched the National Anthem at Super Bowl, the Black Eyed Peas halftime show was a disappointment and the match-up between the Pittsburgh Steelers and Green Bay packers proved to be an exciting one.
above: a still from the Superbowl's Chrysler 200 ad featuring Eminem
But two of yesterday's most talked about commercials that aired during the Championship Game both featured someone who'd been laying low in terms of screen time for the past few years, Marshall Bruce Mathers III, aka Slim Shady, aka Eminem. And that's not all. In addition to these commercials featuring the rapper, the 53rd Grammy Awards - in which Eminem has earned 10 nominations - is being promoted with a visual and aural 'life story' of the Midwest celebrity.
above: The 53rd Grammy Awards features the rapper's career in their latest campaign
As a Claymation pitchman in the Lipton Brisk ad, he effectively pokes fun at himself. As a Die-hard Detroiter, he adds an edge to the Chrysler 200 launch ad, which has proven to be a sentimental favorite. In the Grammy promo, his career is chronicled as part of the Recording Academy's 'Music Is Life Is Music' campaign.
above: Eminem is a claymation character in Lipton's latest Brisk ad
In case you missed them, here are the three tv commercials presently on the air, featuring Eminem.
This Super Bowl season, Network Solutions has created a purely social media campaign to go up against the big guns [e.g. Go Daddy]. They've just released a new mockumentary internet video campaign starring their very own Go Granny, played by Academy Award winner, Cloris Leachman.
Go Granny looks back on her wild past as the original “Domain Name Girl.” With the message— get serious about your small business, she's joined by the NetSol woman, BlogHer's Lisa Stone, female entrepreneur and internet superstar.
You can also check out @Go_Granny’s wild escapades on Twitter.
To join the Twitter Takeover, follow the hashtag #gogranny on: Friday, Feb. 4 at 6 pm Saturday, Feb. 5 at 3 pm Sunday, Feb.6 at 3 pm
As we get closer to the XLV Super Bowl, commercials that will air on the championship game are starting to leak onto the internet. Most of those advertising on the year's most expensive media buy [$3 million for a 30 second spot] are no surprise, given they are the same brands that have been dominating the air time between the game for the past few years. But there are a few companies advertising on the game for the first time ever and some new faces shilling for old brands.
This new ad, airing during the game, for the 2012 Volkswagon Passat features two things that are hard to ignore; children and The Force:
Volkswagon will also attempt to bring back the allure of the beetle by teasing you with this agile CGI generated bug:
Coca Cola introduces an ogre in one of their two spots that will air during the game:
Kia Optima is presently running this teaser to get you to tune in to their spot:
The still below gives you an idea of what's to come from Kia:
As always, there will be lots of automobile ads and the expected beverage ads; Coke, Pepsi, Pepsi Max and Budwiser to name a few. Doritos will continue with their user-generated spots [you can vote for your favorite at www.crashthesuperbowl.com].
This Chevy ad that will air starts as a simulation of a cheesy dealership spot and segues into a promo for the next in the Tranformer's movie franchise:
Audi uses the children's book Goodnight Moon as inspiration for this spot which spends almost 60 seconds telling you they are not Mercedes:
Audi will be featuring other spots on the game that take a swipe at "old school luxury." The still below is from their :60 second spot "Release The Hounds" in which 2 stuffy wealthy fogies attempt to break out of a luxury prison:
This Honda CR-V ad, "Forecast" will break on the Superbowl as well:
If It Ain't Broke, Don't Fix it
The talking babies for ETrade are back for the fourth year in a row with 2 new spots:
Careerbuilder brings back the chimps:
Danica Patrick appears again [this time with Biggest Loser's Jillian Michaels] for Go Daddy and once again attempts to drive you to their site with a promise of a titillating 'web only' ad:
And Budwiser's classic Clydesdales are back as one of Bud's five spots to air, this time in a Western Themed spot:
The New Some of the newer companies [ and concepts] that will air include the following.
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent. Two of their five new models will be revealed in the :60 second spot:
Another car company to advertise in the big game for the first time is Suzuki. They will be taking on snowmen, in a spot called "Wicked Weather.":
Kim Kardashian will be shilling for Sketcher's Shape-Ups:
The new edition of the highly addictive game Angry Birds, Rio, will reveal a level code in their spot:
Stella Artois will feature a serenading Adrien Brody:
And Justin Beiber teams up with Ozzy Osbourne for Best Buy:
Bridgestone tires will appeal to your love of woodland creatures with their beaver spot:
And Faith Hill will appear in a spot for Teleflora: images and info courtesy of CNN and individual brands
No need to DVR or Tivo the game for the commercials anymore since so many sites dedicate themselves to posting and sharing the commercials.
Yesterday's Superbowl was disappointing when it came to memorable commercials. There were certainly not many worth noting, with this one exception.
Google's Parisian Love 60 second spot was not only unique, breakthrough, but... bonus! ..inexpensive to produce. No sets, no casting and yet the spot was incredibly memorable.
It tells the story of a couple meeting, falling in love, getting married and eventually having a child.... all through using Google.
It wasn't reaching for the stars. No celebs, no expensive hit songs, just an actual product demonstration. But what a product demonstration. By structuring the demo to tell a linear narrative in shorthand, with the help of a few sound effects, they captured the brand as well as the hearts of most viewers.
Ask yourself this, when was the last time watching sixty seconds of someone surf the net gave you chills?
Google, based in Mountain View, California, rarely uses television to advertise. As the most-watched U.S. TV event, the Super Bowl is a magnet for both traditional sports advertisers such as Anheuser-Busch InBev NV, the biggest marketer, and lesser-known companies looking to increase awareness.
Also worth noting, the best use of a power slide (you gear heads know what I mean): The Bridgestone Killer Whale spot. See it here.
Today is the longstanding, forty-three years to be exact, tradition of watching two US football teams battle it out in the Superbowl. A tradition that has become almost more about the tv commercials, marketing and now, micro sites and sneak peeks, than about the game itself.
The event:
This year, the event takes place in Tampa, Florida and features the Pittsburgh Steelers playing against the Arizona Cardinals. The Steelers could potentially take home their 6th Vince Lombardi trophy and the Cardinals, their first. Okay, enough about the sport. LOL.
The entertainment: Once upon a time people sat riveted to the halftime show, then competing tv channels started putting on their own halftime shows; the Bud bowl, the Victoria Secret Lingerie shows, even the Simpsons shows. This year, there are countless options on the internet featuring clever and co-op shows of their own.
The actual NFL halftime show will feature Bruce Springsteen and The E Street band. But, if you're not a big Bruce fan, you've got some fun alternative ways to spend that time (and for those who hate sports, and prefer sci-fi, chick flicks or reality tv, there's a list of counter programming for you at the end of this post).
Pepsi (a major sponsor of this year's game) has its own youtube channel with a series of hilarious videos that are incredibly entertaining-- featuring Will Arnett -- and you even have the option to upload your own.
Above: Will Arnett hosts his own hilarious Superbowl Party, courtesy of Pepsi and TBWA Chiat Day.
This year, due to the explosion of social media and online promotions, most of the eagerly anticipated tv commercials have been 'leaked'. So much so that Adweek even has a preview page.
Already enjoyed by tons of fans has been the newest Pedigree commercial from TWBA Chiat Day which will air on today's game, featuring a view of the world if you opted for wild animals as pets in lieu of the good ol' domestic dog.
There are more fun supplemental videos of the Pedigree spot that you can view here.
SB XLIII is bringing back some fan faves including commercials featuring E*Trade's "Talking Baby," Budweiser's Clydesdales (this time joined in the A-B stable by late-night host Conan O'Brien in an ad for Bud Light). And this year, Coke and Pepsi battle it out to prove which can create the happiest, most 'optimistic' ads.
Another spot which leaked and has fast become a favorite is this Career Builder spot:
and a fun spot for GoDaddy.com featuring Danica Patrick:
Why not have other people do the work for you?
Doritos "Crash the Superbowl" encouraged users to upload their own commercials, a rapidly growing trend. The contest is now over, and you'll see the winning spot air on the game today. The contest, which asked for user generated videos, awards the winning spot $100,000.00 and it will air during today's game.
We can even view ads that have been 'banned' from this years' Superbowl (rejected due to broadcast standards):
The much talked about PETA ad deemed too risqué for tv viewing:
and a behind the scenes.making of video of the Peta spot:
and the 2008 GoDaddy "Beaver" spot with Danica that didn't air:
Live Blogging and Twitter Feeds And, of course, there will be lots of 'live' blogging'. You can even follow live tweets during the game. As of 9am west coast time this morning , the live NFL twitter feed had almost 2,500 followers.
There have been especially designed micro sites, packaging, music videos, youtube channels, ring tones, computer wallpaper, widgets, avatars and more. A virtual (literally and figuratively) superbowl blitz. the NFL's live twitter feed
And for those of you who don't like sports at all, here's a list of alternative programming for you, courtesy of Entertainment Weekly:
ABC: Wipeout Bowl I: Cheerleaders vs. Couch Potatoes (airing at halftime, and again immediately after the game): The title says it all. As do the results of an EW.com poll showing that 67 percent of our readers plan on sticking with Springsteen and The Office, which will feature guest stars Jack Black and Jessica Alba. (Twenty-four percent said they'd watch Wipeout at halftime and The Office post-game. Six percent said they'd watch Wipeout whenever possible. Only three percent said they'd watch Springsteen at halftime and Wipeout after.)
Animal Planet: Puppy Bowl V (on repeat, from 3 p.m. to 5 a.m.): Pepper the Parrot performs the anthem; kittens handle halftime, and a Chinese Crested 'Naked' dog streaks.
A&E: The Sopranos (noon until 4 a.m.)
BBC America: Doctor Who (3 p.m. to 8 p.m.)
Bravo: Law & Order: Criminal Intent (6 p.m. to 2 a.m.)
CMT: Trading Spouses: Meet Your New Daddy and Trading Spouses: Meet Your New Mommy (2 p.m to 10 p.m.)
Discovery: MythBusters (9 a.m. to 6 p.m.) and Jesus: The Complete Story (a three-part special, 6 p.m. to 9 p.m.): I just like that juxtaposition.
DIY: Bathroom Renovations and Bathtastic! (7 a.m. to 3 a.m.)
FX: Chick flicks (Little Black Book, 2 p.m.; Maid in Manhattan, 4:30 p.m.; 13 Going on 30, 6:30 p.m.; The Devil Wears Prada, 8:30 p.m.)
Hallmark: I Love Lucy (8:30 a.m. to 3 a.m.)
Oxygen: America's Next Top Model (11 a.m. to 11 p.m.)
Sci Fi: Ghost Hunters International and Ghost Hunters (9 a.m. to 1 a.m.)
Spike: CSI (noon to 4 a.m.)
SPEED: Pimp My Ride (1 p.m. to 3 a.m.)
Style: Clean House (noon to 3 a.m.)
TBS: Chick Flicks (Clueless, 11:30 a.m.; My Best Friend's Wedding, 1:30 p.m.; Failure to Launch, 3:30 p.m.; What Women Want, 5:30 p.m.; My Big Fat Greek Wedding, 8 p.m.)
TLC: Dateline: Real Life Mysteries (1 p.m. to 7 p.m.) and sex documentaries (Forbidden Love: Polygamy, 7 p.m.; My Husbands Three Wives, 8 p.m.; Anatomy of Sex, 9 p.m.; Mother Knows Sex, 10 p.m.)
TNT: The Closer (noon to 11 p.m.)
USA: House (11 a.m. to 4 a.m.).
And, finally, last year I blogged about all the past Superbowl rings (some serious bling):
