Angela Nocentini Creates Couture Made With Magis Adhesive Tape.

Angela Nocentini, a sculpture teacher at the Academy of Fine Arts in Florence, is known for her fashions made with recycled trash and waste to emphasize her environmental concerns. To illustrate the use of tape as a reusable resource, she collaborated with eco-conscious Italian adhesive tape company Magis S.p.A. (not to be confused with Magis Design) to create these fashions using their products.


















At Magis the respect of the environment has always been one of their main concerns and they have been investing in new technologies with low environmental impact and in the use of renewable energies.

In their production they use highly recyclable materials such as polypropylene, paper, cartons and solvent-free adhesives as hot melt and acrylic water based emulsions.



About Magis
Magis, founded in 1983, was one of the first companies in coating polypropylene film with Hot Melt glue and to experiment with a form of printing called Sandwich, protected between the film and the adhesive. Thanks to these innovations, Magis has shortly become one of the leading companies in Italy, and soon after in the European and International market.

Magis is located in Cerreto Guidi on a production plant of more than 28.000 sqm.Thanks also to numerous investments, new machines and skilled personnel, Magis is able to guarantee the highest flexibility to all its customers and the best quality of the products. Nowadays Magis is one of the leading companies producing customized packaging materials and is ISO 9001:2008 certified.

original images courtesy of Magis, but have been highly altered in color, contrast and cropping by If It's Hip, It's Here

DDB Shanghai Promotes Walking Over Driving With Crowd-Sourced Art. Green Pedestrian Crossing for China's Environmental Protection Foundation.

Green Pedestrian Crossing - More Walking, Less Driving.
A project for China's Environmental Protection Foundation by DDB Shanghai



The Brief
40% of carbon monoxide emissions come from cars. According to China's Ministry of Commerce; the country is now the world's largest car market with over 500 million vehicles on the road. This is without a doubt having a huge impact on the environment. China Environmental Protection Foundation wanted an attention grabbing tactic to urge everyone to do their bit for the environment. They asked people to walk more, and drive less. DDB Shanghai created an outdoor advertisement on the street to push this message.




The Solution
The agency decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. They lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.



The Result
The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum.

The final print was exhibited at the Shanghai Zheng Da Art Museum:


All images and info courtesy of DDB Shanghai and a special shout-out to Jaci Lerner for bringing this to my attention.

Urban Plant Tags by Carmichael Collective

Carmichael Collective is an ongoing project from Carmichael Lynch, a creative company and ad agency based in Minneapolis, MN. Creating for creativity's sake, they feature various fun works in a variety of sizes and media.

The project "Urban Plant Tags" applies the familiar plastic stake that comes with household plants to various objects found in typical urban and suburban environments, complete with faux Latin names and tongue-in cheek care instructions.








all images courtesy of Carmichael Collective

'Not For The Faint Of Heart' Design Game

The following was so much fun for me as an art director.



Anyone familiar with design, layout or print production terms for type-setting will have a fun time playing this beautiful gothic online game "Find The 25 Design Terms" A picture riddle brought to you by Colle +McVoy.



And if you can find all the terms within the alloted time, you actually get a free poster of this! (you do have to pay for shipping and handling, however).

Below is a bit of the story and the people at Colle + McVoy in Minneapolis who are behind this inventive and fun idea.




You can also purchase T-shirts here.