Branded entertainment in the form of short films or webisodes [and in some cases, let's face it... just reeeallly long commercials], are designed to run on the internet and to be shared through social networks. These are rapidly gaining popularity amongst many companies, particularly fashion brands. Ryan McGinley shot a short film for Pringle of Scotland starring Tilda Swinton, and Chanel has produced a few, one starring Audrey Tatou and one shot by Martin Scorsese for their men's fragrance, Bleu, starring Gaspard Ulliel to name just a few examples.
