If It's Hip, It's Here (Archives): time lapse music video

above photo by Jonathan Short, courtesy of the Telegraph

This ʻbrilliantʼ artwork was commissioned by Tropicana (PepsiCo) to support their current advertising campaign. Art collective Greyworld created the spectacular sun which was raised over Trafalgar Square early this morning as part of Tropicana's "Brighter Mornings" campaign.

Tropicana spokesperson, Pete Charles, said: “Sunlight is something many of us crave mid-winter. We hope that this stunning art installation will both amaze and enthuse those who see it, whilst brightening their mornings on a miserable January day. We hope people will be able to come down, relax in our deckchairs and enjoy a glass of Tropicana whilst watching the spectacular sunrise.ʼ

Time lapse video of the event:

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

Andrew Shoben, founder of Greyworld said: “There are very few moments more spectacular and up- lifting than watching an early morning sunrise. We have tried to capture the evocative nature of this natural phenomenon with the Trafalgar Sun, which has been unveiled to help boost the mood of those who experience our latest piece of public art.”

The sun will set at 7:33pm today giving Londoners an additional 3 hours of sunlight.

Below is "Awake to Alive", a tv ad from the new Tropicana 'Brighter Mornings" campaign:

images and info courtesy of Tropicana and Greyworld.

take a look at this beautiful music video from Dutch studio Onesize for The American Dollar’s “Anything You Synthesize.” One of the first to use the "tilt-Shift" technique, the time lapse video focusies on a changing landscape, from bleak to beautiful, for the band The American Dollar's "Anything You Synthesize" video.

Some screen grabs for you:

As quoted from the production company, Onesize:

•After listening to the song over and over, we came to the conclusion that the track felt like “landscape-music” to us.
•Seasons, mountains, time-lapsed skies, day, night, drama, decay, cinematic, slow-paced, out of the ordinary… to name a few keywords.
•We finally decided to build a looping landscape that would decay during the track. Very simple, but never the less a challenge to us, because we'd simple never done such a thing before.
•A simple camera movement traveling from left to right during the song, and while it travels we see the landscape decaying from a beautiful fresh mountain-view-landscape into a dead, flat desert.
•Also, during this trip we would see all 4 seasons of one year go by, even day and night. So, it actually is a non-linear and a non-chronological time-lapse of a decaying landscape.
•We had split-up the track in 9 pieces, equally in length. Each piece is one loopable landscape, panning from left to right. Then we also cut the song into 4 seasons and in addition, to make it more complex for ourselves, we also needed 3 smooth transitions from day into a short night.
•After preparation we started the actual production. Because of the fact that this was a “personal” Onesize project, we had to work on this during our spare time and in between projects.
•The idea was to add some live action (in-camera) effects, like rain, snow, lens flares, dust, etc. but we ended up with a fully CG production.

Funny thing is, once they were just about done with the piece, they looked at it and decided it worked better in reverse, so now it begins as a decaying landscape that becomes a flourishing one. Either way, it kept me in rapt attention.

CREDITS:
Audio: The American Dollar
Director: Kasper Verweij
Design & Animation: Menno Fokma, Harm van Zon, Reinier Fleas, Heerko Groefsema, Kasper Verweij, Rogier Hendriks
Post: Rogier Hendriks
Production: Onesize