Brilliant Ad for Nighttime Bus Service Shows The Ugly Side of Partying.

Ever wonder how you appear to other people when you're drunk? It's not pretty as this inventive and interactive spot for Movia, a Danish nighttime bus service shows you.

A girl sipping a cocktail is feeling pretty fierce:


Mouseover her and she's not quite as glamorous:


The Byturen spot from the Copenhagen ad agency Bocca is a compelling interactive video which uses a special effect to emphasize how different one appears and behaves when they are drinking and suggests taking the bus home at night rather than driving.

The video is double layered and interactive. It shows a typical youthful night out, drinking and dancing, flirting and frolicking. But move your mouse over the video and the ugly truth is revealed.

Primping in the ladies room:


Mouseover it and you'll see she's having a fashion faux pas:


Sloppy drunk young men and women look skanky, urinate on the floor and behave very unattractively when you pass your mouse over the movie.

Taking a leak:


Mouseover him and you'll see he's missed his target by a longshot:


The copy at the end of the spot asks: “Is it time to get home?” at which point we see our main characters riding the bus home - undoubtedly much to the relief of sober drivers on the road.




The interactive site is no longer up, so here's a version of the video with the mouseover being done for you:


Advertising Agency: Bocca, Coppenhagen, Denmark
Art Director: Lisbet Krøll
Copywriter: Ulrik Søby
Director: Adam Bonke
Photographer: Adam Wallensten
Production Design: Emil Walter
Sound design: David Stubbe Teglbjærg
Music: Upright Music
Stylist: Lea Sonne
Production Company: NobodyCph
Client: Movia
Campaign: “Is it time to get home?”
Date: 2011

Kia uses Nail Art in a Stop-Motion Animation Film to Market the Picanto.

To market the new KIA Picanto, Kia Motors of Korea came up with a novel way to say "small." Using painted fingernails as stop motion animation to serve as a metaphor for packing things into a small vehicle.






The project took 25 days (and nights), 900 fingernails, 1200 bottles of nail polish and 2 hours to complete each piece of nail art.



The result is a video (cut as a :21 second teaser, a 1:13 second spot and a 2 minute director's cut)

Full version:


The director's cut, shown below, includes nails painted to call out features -like those shown below- as well as for the stop motion animation:


Images from the director's cut only:




Kia Picanto microsite

Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:



The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.



The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this:

The "Infuse Your Imagination" television commercial:
 



Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.



Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:




Bombay Sapphire

Satirizing Satan. A Wickedly Good Ad for Dirt Devil Parodies The Exorcist.

above: the commercial mimics some memorable scenes from the original movie, such as the opening shot (above) and the Exorcist movie poster and scene (below)



Directed by Andreas Roth, this :90 second commercial for the Dirt Devil vacuum cleaner is a beautifully executed take on William Peter Blatty's, The Exorcist. Starting with the opening frame, a nod to the very famous scene used for the movie's poster (shown above), the spot does a brilliant job of echoing the horror film, only to reveal a comical and unexpected ending.



Credits:
Dirt Devil - Exorcist (90")
Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
Dop: Roland Stuprich
Music: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video

Drill Inc. Creates Xylophone, A Commercial For The Touch Wood Mobile Phone

A lovely and inventive three minute commercial, Xylophone, for a new wooden encased phone, the Touch Wood SH 08C from Docomo of Japan.




Japanese agency Drill Inc. (the same agency responsible for the website design of the Epos 100 artist Visa credit cards) and creative director Morihiro Harano hand crafted a giant wooden xylophone in the woods of Kyushu, Japan. As one little wooden ball rolls down the giant microphone, it plays Bach’s Cantata 147. The agency claims that no artificial music was used.



A joint project with Sharp, Olympus and Docomo, the phone is beautifully designed, as is the packaging

as well as the wooden charging unit by More Trees:


Be sure to see "the making of' the commercial here.

Here's a dedicated microsite for owners, the phone and accessories.

You can shop for the Touch wood Phone and the More trees charger here

Willem Dafoe Ponders Life Choices In A New Anthem Spot for Jim Beam.

"Bold Choices," a new anthem spot beautifully shot by director Dante Ariola for Jim Beam, features actor Willem Dafoe as he ponders 'what might have been.' The 1:30 second spot from Strawberry Frog is meant to imply that the choices you make, make you.


above: Dafoe ponders his future; Milwaukee or New York?

The commercial opens with the young Dafoe at a pivotal turning point. Does he leave his small Milwaukee town for the dream of becoming an actor in the "Big City" or stay where he is and let life unfold?


above: One of Willem's possible futures includes becoming a trapeze artist

The spot has Dafoe reflecting on the possible futures had he made different choices- factory foreman, aging punk rocker, a trapeze artist, a successful businessman, limo driver, a fashion designer, a chess champion, even a sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.



“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”



Credits:
Agency: Strawberry Frog
Chief Creative Officer: Kevin McKeon
Creative Director: Josh Greenspan and Jason Koxvold
Creative Team:
Todd Beeby
Brian Platt
Jed Cohen
Karl Haddad
Agency Producer: Sherri Levy
Director: Dante Ariola
Director of Photography: Emmanuel Lubezky
Editor: Adam Pertofsky @ Rock Paper Scissors
Visual Effects Company: The Mill, NY

2011's Hottest Pitchman? Marshall Mathers aka Slim Shady aka Eminem In 3 New Ads.

above image courtesy of the UK Guardian

Christina Aguilera botched the National Anthem at Super Bowl, the Black Eyed Peas halftime show was a disappointment and the match-up between the Pittsburgh Steelers and Green Bay packers proved to be an exciting one.


above: a still from the Superbowl's Chrysler 200 ad featuring Eminem

But two of yesterday's most talked about commercials that aired during the Championship Game both featured someone who'd been laying low in terms of screen time for the past few years, Marshall Bruce Mathers III, aka Slim Shady, aka Eminem. And that's not all. In addition to these commercials featuring the rapper, the 53rd Grammy Awards - in which Eminem has earned 10 nominations - is being promoted with a visual and aural 'life story' of the Midwest celebrity.


above: The 53rd Grammy Awards features the rapper's career in their latest campaign

As a Claymation pitchman in the Lipton Brisk ad, he effectively pokes fun at himself. As a Die-hard Detroiter, he adds an edge to the Chrysler 200 launch ad, which has proven to be a sentimental favorite. In the Grammy promo, his career is chronicled as part of the Recording Academy's 'Music Is Life Is Music' campaign.


above: Eminem is a claymation character in Lipton's latest Brisk ad

In case you missed them, here are the three tv commercials presently on the air, featuring Eminem.

Eminem in the Chrysler 200 ad:


Eminem in the Lipton Brisk ad:


Eminem promotes the 53rd Grammy Awards:


Talk about a comeback.

Prime Cable Network Promotes Popular TV Series With Mini Dioramas

To promote the PRIME series available on Belgium's PRIME Telenet network, Prime TV, director/designer/animator Steven Huybrechts filmed and composited miniature sets with tiny figurines to represent their line up of television series.

A smart and entertaining solution, this meant they didn't have to get clearance for clips from the actual shows, or book the actual actors, saving lots of red tape, moola and time.

The :60 television ad - shown after the screen grabs - features the following shows [shown in alphabetical order]:

Boardwalk Empire:

Breaking Bad:

Californication:

Deadwood:

Dirty Sexy Money:

Hung:

Lost:

Mad Men:

Matroesjka's:

Modern Family:

Pillars Of The Earth:

Six Feet Under:

Sons of Anarchy:

Spartacus:

The Pacific:

Weeds:

4400:




Credits:
director: Steven Huybrechts
producer: Sofie Gebruers
cam: Geert Verstraete
edit: Tom Willems [represented by Caviar Content, Brussels]
soundfx: Yve@Sonicville
compositing/fx: Steven Huybrechts
client: Ludo Luykx PRIME

A special thanks to Fubiz for bringing this to my attention